CHRIST (Deemed to University), Bangalore

DEPARTMENT OF HOTEL MANAGEMENT

School of Business and Management






Syllabus for
Bachelor of Hotel Management (BHM)
Academic Year  (2024)

 
        

  

Assesment Pattern

Assessment Pattern

 

CIA (Weight age)

ESE (Weight age)

Core Subjects

70%

30%

 

CIA

VIVA*

Practical

70%

30 %

*Only VIVA will be conducted at the end of the semester. No End Semester examination for Practical

 

Continuous Internal Assessment Criteria

  

Examination

CIA – 1 (20)

CIA – 2 (50)

CIA – 3 (20)

Attendance (10)

Component

1

2

1

1

2

1

Marks

10

10

50

10

10

10

Weightage

20

25

20

5

Component details

Written Assignment/Quiz/ Individual or Group Tasks

Test/Research based/Written Assignment/ Individual or Group Tasks

 Compulsory Case Study question in MSE

Presentation/ Exhibit/Written/Submission/Individual or Group Tasks

Project/Activity based/Book Review/Case Analysis/ Individual or Group Tasks

 

 

Assessment Pattern for Practical

CIA (70%)

VIVA (30%)

Each practical session is assessed every week for 12weeks

The cumulative marks is tabulated and converted to 70%

Viva-voce will be conducted by external member

 

Examination And Assesments

Continous Internal Assessment (CIA) & LCA, Mid Semester Examination (MSE)  & End Semester Examination (ESE)

Department Overview:

The Department of Hotel Management was started in the year 1991,with the objective primarily being to train students to join the hotel industry .It is a four year professional course where the students chooses and specialise in the final year. The academics focus on the core aspects of hospitality with a mix of management subjects. Bachelors of Hotel management has a melange of practical subjects and theory subjects. Industry interface is a key aspect for integrated learning. Hotels like the Taj group, The Oberoi's, ITC hotels are few hotels with which the department works closely on the aspect of "Teaching and Learning". The Department of Hotel Management has its own training and placement cell which monitors the placement of the students and the placements till date has been 100%. Last but not the least the department has always been ranked among top business magazines like the out look, India Today and The Week, where in Christ University, Hotel Management was chosen to be the most preferred college in the country for hospitality studies.

Mission Statement:

Our vision is to be an institution of excellence developing leaders serving enterprises and society globally.

Our mission is to develop socially responsible business leaders with the spirit of inquiry through academic and industry engagement*Introduction To The Programme

Introduction to Program:

The professional BHM course at CHRIST (Deemed to be University) aims at developing young talent for the hotel industry and build in them other strengths such that they are able to venture into allied fields too. The training programme focuses on imbibing technical knowledge and skills in hotel operations. The aim of this course is to provide “a cut above the rest” man-power to the ever growing demands of the hotel and tourism industry. The interactive method of teaching at CHRIST (Deemed to be University) is to bring about attitudinal changes to future professionals of the industry. The Department of Hotel Management, CHRIST (Deemed to be University) is to bring about attitudinal changes to future professionals of the industry. The Department of Hotel Management, CHRIST (Deemed to be University) has always been committed to its academic excellence, professional competency and has been providing quality manpower to the hospitality and service industry since 1991.

The infrastructural capabilities of the department can support 4-year programme with class strength of 60 students. Equal importance is given both to practical and theoretical methods of learning. While theory is taught through classroom lectures, discussions, presentations and demonstration, the vestibule laboratories help in teaching core subjects like Front Office, Food and Beverage Production, Food and Beverage Service and Housekeeping to provide first hand practical training. Apart from the syllabus, the college emphasises on Value Addition Programmes like Current Affairs, Holistic Education, certificate courses, Placement Training Programmes, which include training students in group discussions, facing interviews and so on.

Program Objective:

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PLG1/PO1: Social Responsibility and Ethical Sensitivity

PLG2/PO2: Functional Knowledge and Application

PLG3/PO3: Communication

PLG4/PO4: Lifelong Learning

PLG/PO5: Design Thinking

Programme Specific Outcome:

PSO1: Lifelong Learning

PSO2: Design Thinking

Programme Educational Objective:

PEO1: Graduates possessing subject knowledge, analytical ability and skills to manage business

PEO2: Graduates exhibiting spirit of inquiry, innovation and ability to solve problems in dynamic business environment

PEO3: Graduates with value based leadership skills, entrepreneurial capabilities and global awareness serving enterprises and society

BHM131 - FUNDAMENTALS OF CULINARY - I (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This paper is offered as a learning tool on the basics of culinary and attain knowledge todevelop culinary into the next phase of operations and execution. Acquired knowledge andskills in Culinary Fundamentals will inherently provide a solid foundation for professionalapplicationsinproductionkitchens.Studentswillbeintroducedtothefundamentalconcepts,skillsandtechniquesofbasiccookeryandkitchenorganization.Studentsshouldbefocused,committedtolearningandsuccessfullybuildupontheexperiencegainedtograspthebroaderbasesof knowledge.

Learning Outcome

CO1: Illustrate the theory of food and its history

CO2: Demonstrate and understand cooking methods and techniques

CO 3: Illustrate the construction of sauces, soups and stocks and the basics of cuisines.

CO 4: To classify Kitchen equipment

CO 5: Classifying various Bakery ingredients & equipment's and discovering the science behind them.

Unit-1
Teaching Hours:8
Introduction to the Art Of Cookery ,Kitchen Organization Layout and Hierarchy
 

Uniform, kitchen tools, safety procedures, Middle Ages to modern cookery, Menu terms.Kitchenlayoutandfunctions,receivingarea,storagearea, coldbutchery, andvegetablemisenplacearea,coldkitchen,hotkitchen,gardemanger,bakeryandconfectionery.Theclassicalandnewkitchenbrigade,dutiesandresponsibilitiesandjobdescriptionofthekitchenpersonnel.

Unit-2
Teaching Hours:8
Methods of Cooking & Basics Of Vegetable Cookery
 

Aims and Objectives of Cooking Food- Importance classifications-Principles - Equipmentsrequired-Methodsofcooking-boiling-roasting-poachingbraising-grilling-baking-roasting-broiling-stewing-sautéing-blanching-steaming-micro-wavingetc.Potatoandvegetablepreparations using all techniquesof cooking

Unit-3
Teaching Hours:8
Bakery and Confectionery
 

BreadandPastry:AhistoricalPerspectiveandcurrentopportunities.

3.2   Equipment’s used in Bakery and Confectionery- Types of Ovens and its differentTemperatures.

3.3IntroductiontoCreams, Custards&Sauces.

3.4  Ingredientsusedinbakeryandconfectionery-Flour:Wheat-TypesandMilling,Physicalstructure of Wheat, Types of flour - Sugar: Source and Manufacturing of Sugar, Types ofsugar,CookingofsugarwiththeirTemperatures-Yeast:History,TypesofYeast,andActionof Yeast in leavened dough - Eggs: Structure-Grading-Properties of eggs-Cream: Types ofCream.

3.5  Basicsof Cakes, Sponges& Muffins.

Unit-4
Teaching Hours:8
Culinary Fundamentals
 

Stocks ,Soups ,Sauces & Salads - Stocks – Types & Uses, Sauces – Classification andImportance -Soups – Classification, Importance, Salads – definition, parts, types and saladdressings.

Unit-5
Teaching Hours:8
Kitchen Equipment
 

Typesofequipment-specialequipment-refrigeration-kitchenmachinery,storagetables,handtools, weighing & measuring, potwash, diagrams,uses, maintenance

Definition,   Characteristics,   principles,   concepts,   food    chains,   types,                     advantages,disadvantages–Indianand Western

Menuexamples,equipmentsused,differences,roleoffastfoodoperations,Fastfoodoutletsandtheir chains, brandsof conveniencefoodetc.

Advantagesanddisadvantagesofconveniencefood,labor&costsavingaspect,fastfoodoperatingprocedures, layout and staff

Unit-6
Teaching Hours:5
6.1 Food Commodities
 

ClassificationofIngredientswithexamplesandusesincookery-Cereals,pulses,vegetables,mushrooms,fruits, eggs, fats and oils etc.

Unit-6
Teaching Hours:5
6.2 Introduction to Eggs and egg cookery
 

Introduction,Structure, Classification, types,selection, storage,uses,cooking principles.

Text Books And Reference Books:

Bali,P.S.(2012).InternationalCuisine&FoodProductionManagementParvinderS.Bali.Oxford.

Essential Reading / Recommended Reading

Bali,P.S(2014).QuantityFoodProductionOperationsandIndianCuisine.OxfordUniversity, Pr.

Bhatnagar,S.,&Saxena,R.K.(1997).Dastarkhwan-e-Awadh.NewDelhi:HarperCollinsPublishers,India.

Gill, P. (2011). Punjabi Cuisine.Culinary Operations, Parvinder Bali,Practical Cookery, Kinton & CesraniOnFood&Cooking, HaroldMcGee

 

Bakery:TheoryofBakeryandPatisserie-AbookbyParvinders.BaliAdvanced Bread & Pastry-MichaelSuas

Evaluation Pattern

Component

Description

Units

Maximummarks

Weightage

Total             Marks             inFinal Grade

CIA1A

Individual

 

10

20%

10

CIA1B

Individual

 

10

10

CIA2

Mid-term

 

50

25%

25

CIA3A

Individual

 

10

20%

20

CIA3B

Individual

 

10

 

ESE

 

 

50

30%

30

Attendance

 

 

10

5%

5

TOTAL

 

 

100

BHM132 - FUNDAMENTALS OF FOOD AND BEVERAGE SERVICE - I (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The fundamentals of food and beverage service -I is a basic course to introduce various sectors of the food service industry, food and beverage operations, classifications of food service establishments and the different types of food and beverage services. This course will allow students to comprehend the various sectors, areas in hotels, equipment and the process and practices followed in a restaurant. Students will learn the modules to understand the higher level courses in future. This course will enable students to orient and understand the service skills which are necessary for food and beverage personnel.

Learning Outcome

CO1: To classify various profit and non-profit sectors of food service industry. (RBTL 2)

CO2: To identify the various types of food and beverage service establishments.(RBTL 3)

CO 3: To compare the duties and responsibilities of different food and beverage service personnel. (RBTL 4)

CO 4: To evaluate various factors challenges faced by the food and beverage service industry. (RBTL 5

Unit-1
Teaching Hours:6
Food and Beverage service industry
 

Introduction to the food and beverage industry, Types of catering Establishments, Various food and beverage operations. Restaurant concepts & types of outlets; banqueting, fast food, hotel, industrial, outside catering, institutional, in-flight, restaurant, public house & transport catering. 

Unit-2
Teaching Hours:6
food and beverage service area in hotels
 

Introduction, Front of the house Area - Restaurant, Coffee shop, Room service, bars, banquets, Discotheques, Snack bar, Lounges, Business centers, Clubs, Ancillary areas and Kitchen stewarding - Still room, Spare linen room, Silver room or plate room, Hot Plate. 

Unit-3
Teaching Hours:6
Food and Beverage service equipment
 

Introduction - Types of table ware (Flatware, Cutlery and Hollow-ware), Disposables, andCriteria for selection, Requirements, Special equipment’s, Equipment usage, Functions,Careand Maintenance.

Unit-4
Teaching Hours:6
Food and beverage service personnel
 

Peopleinfoodandbeverageservice,Foodandbeverageserviceorganization,Foodandbeverageservicepersonnel-JobdescriptionandJobSpecifications,AttitudesandAttributes

,Competencies,BasicEtiquette'sforcateringstaff,InterdepartmentalRelationship,careerpathin food and beverage service.

Unit-5
Teaching Hours:6
Food and Beverage service methods
 

Self-service ,Buffet and cafeteria service, Specialized service ,Gueridon, Tray, Trolley,Lounge, Room service, Single point service , Take away, vending, Kiosk, Food courts, BarandAutomats.

Use of technology in operating systems, digitalization of payment, smart technologies andwaste management system

Unit-6
Teaching Hours:15
Menu structure
 

Menu,Introduction,History,ClassicalFrenchmenusequence,Types ofmenu,table dhote,alacarte,Accompanimentsand garnishes.

Foodand Beverageterminology relatedtothe inputs of the semester.

Text Books And Reference Books:

Singaravelavan, R. (2018). Food and beverage service. New Delhi, India: Oxford University Press.

Essential Reading / Recommended Reading

Cousins, J., Lillicrap, D., & Weekes, S. (2014). Food and Beverage Service (9th ed.). Hodder Education Andrews, S. (2013). Textbook of food and beverage management (7th ed.). New Delhi: Tata McGraw-Hill. Thomas, C., & Hansen, B. (2013). Off-premise catering management (3rd ed.). New Jersey: John Wiley & Sons. McVety, P., Ware, B., & Ware, C. (2009). Fundamentals of menu planning (3rd ed.). New Jersey: John Wiley & Sons. Davis, B., & Lockwood, A. (1998). Food and beverage management (3rd ed.). Oxford [England: Butterworth-Heinemann. Dias, P. (1996). The steward. New Delhi: Orient Longman Limited. Kivela, J. (1994). Menu planning for the hospitality industry. Melbourne: Hospitality Press. Fuller, J. (1992). Modern restaurant service: A manual for students and practitioners. 

Evaluation Pattern

Component

Description

Units

Maximummarks

Weightage

TotalMarksinFinalGrade

CIA1

Individual/GroupAssignment

I, II

20

20%

20

CIA2

Mid-term

I,II,III,IV

50

25%

25

CIA3

Individual/Group

IV,V,VI

20

20%

20

ESE

 

I,II,III,IV,V,VI

50

30%

30

Attendance

 

 

5

5%

5

TOTAL

 

 

100

BHM133 - FUNDAMENTALS OF ROOMS DIVISION - I (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

CourseDescription

Hotelsareamongst themostvisible andimportantaspects ofacountry’s infrastructure. Tilla decade back- housekeeping was considered an unskilled and labor-oriented department-but today it has emerged as heart of hotel operations. This department has evolved into anorganizeddepartmentwherehousekeepersutilizethemanagementtoolsofplanning-organizing-directing andcontrolling.

Students are instructed and trained in Housekeeping skills that this new era demands. Thethree types of expertise required in housekeeping department: management of resources-administration of assets-and knowledge ofhousekeeping technicaloperations.

Learning Outcome

CO1: Relate knowledge of a core body of discipline-specific concepts, including principles of classification and organizational framework.

CO2: Illustrate layout, standard contents and space planning of internal areas in a hotel

CO 3: Infer the importance of the rooms division department in contributing to the revenue generation

CO 4: Interpret policies and procedures to be followed with respect to functioning of the department

CO 5: Determine space management in planning areas under fall under housekeeping department

Unit-1
Teaching Hours:6
Overview of the Hotel Housekeeping Department
 

Rooms department,Organizationalstructure,Layoutofthehousekeepingdepartment

Unit-2
Teaching Hours:8
Managing Housekeeping Personnel
 

JobDescription,specificationandanalysis,Manpower/humanresourceplanning,sourcesofrecruitment,objectives,benefits,typesoftraining,performanceappraisal,Motivation,Teamworkand elementsof good teamwork.

Unit-3
Teaching Hours:7
Guest Room Layout and Content
 

Differenttypesofrooms,importanceofaccessoriesinaroom,differentlinediagrams,placementof guest supplies, typesof fixturesandfittings

Unit-4
Teaching Hours:8
Facility Planning and ergonomics
 

Spacemanagement,factorstobekeptinmindwhileplanninghousekeepingdepartmentandwhileplanningguestrooms- space,circulation,standardization,roomratio,minimumactivity space, room widths, room lengths, internal areas, specifications, essential features,facilities and services offered for disabled guests in hotels. Guest facilities for speciallychallenged individuals and the planning ofoperational layout.

Unit-5
Teaching Hours:8
Characteristics of Housekeeping Equipment and supplies
 

HousekeepingF.F.&E.-SoftwareandDepartmentEquipment-Design-Furniture-Fixtures-Equipment-DepartmentEquipment-Software-Guestsupplies-Non-reusablesupplies-Reusablesupplies.

Unit-6
Teaching Hours:8
Structural Planning Of the Housekeeping Department
 

AreasofHousekeepingResponsibility-AreaCleaningInventories-CleaningFrequencySchedule-PerformanceStandards- Division ofGuestrooms- Staffing Matrix.

Text Books And Reference Books:

Raghubalan-G.&Raghubalan-S. (2016).Hotelhousekeepingoperationsandmanagement.NewDelhi: Oxford university press.

Essential Reading / Recommended Reading

Casado,M.A.(2015). Housekeeping Management.NJ:John Wiley &Sons,Inc.

Thomas,J.A.(2013).ProfessionalManagementofHousekeepingOperations.NJ:JohnWiley&Sons,Inc.

Nitschke,A.(2008).ManagingHousekeepingOperations.EducationalInstituteoftheAmericanHotel Motel Association.

MargaretK.M.(2010).HousekeepingManagement.EducationalInstituteoftheAmericanHotel         MotelAssociation. NJ:John Wiley &Sons,Inc.

O'Fallon,O.&Michael,J.(2012).HotelManagementandOperations.NJ:JohnWiley&Sons,Inc.

Evaluation Pattern

 

Component

Description

Units

Maximummarks

Weightage

Total             Marks             inFinal Grade

 

 

CIA1A

Individual

 

10

20%

10

 


 

CIA1B

Individual

 

10

 

10

 

 

CIA2

Mid-term

 

50

25%

25

 

 

CIA3A

Individual

 

10

20%

20

 

 

CIA3B

Individual

 

10

 

 

 

ESE

 

 

50

30%

30

 

 

Attendance

 

 

10

5%

5

 

 

TOTAL

 

 

100

 

BHM134 - FUNDAMENTALS OF FRONT OFFICE - I (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course focuses on the introduction to the root level basics in front office, introducing them to the various divisions and their work procedures. It also examines the relationship of hotel employees, departments, division and how each contributes to achieving the property’s mission. It presents a systematic approach to front office procedures by detailing the flow of business through a hotel, from the reservations process to check-out and account settlement. This course also examines the various elements of effective front office operations, paying particular attention to the planning and evaluation of front office operations.

·       To interpret the functions of all departments in a Five-star hotel. RBTL2

·       To summarize different types of hotels and the level of service. RBTL2

·       To Examine Hotel and alternative Accommodation as a product. RBTL4

·       To evaluate the functions of the reservations department.  RBTL5

 

Learning Outcome

CO1: Identify the characteristics of the business leisure and group travel markets.

CO2: Outline the departmental and interdepartmental operations.

CO3: Explain various types of hotel ownership, management, and services.

CO4: Classify the different types of rooms, tariff and guests

CO5: Determine step by step process of guest reservation and the methods involved

Unit-1
Teaching Hours:6
Module 1: Introduction to Hotel Management
 

       Hospitality Industry Growth and development

       Meaning Definition and contribution to global economy

       Types of Ownership       Eminent Personalities

       Ancillary services, Support services, Hospitality Organizations. Industry Terms and codes

 

Unit-2
Teaching Hours:6
Hotel Organization
 

       Organizational Structure of a Star Hotel & Room division in Front Office

       Classification of     the product – Rooms, Rate, Plans, 

       Clientele-Qualities and Attributes  of a  Front Office Personnel

       Understanding Duties Job descriptions and Job specification of Front office staff

Unit-3
Teaching Hours:8
The Accommodation Product
 

      Need for hotel  brochures,tariff and, Types  of guest rooms, executive rClub floor concept Types rates -Meal plans –Types, needs and use of plans

      -Types of guests FIT, Business travelers GIT,Special Interest Tours, domestic -  foreign

Unit-4
Teaching Hours:8
Front Office Operations
 

       The guest cycle, 

       Front office systems, 

       Front office forms

       Functions of the front desk section, 

       Front office equipment’s and latest advances in terms of technology.

Unit-5
Teaching Hours:10
Reservations
 

      Reservations Introduction

      Reservation Types

      Reservation Record

      Reservation confirmation and cancellation

      Reservation procedure

      Reservation maintenance and records

      Reservation Reports

o   Reservation Conditions

Unit-6
Teaching Hours:7
Lobby and Bell desk
 

       Role of lobby managers, Role of guest relation executive, Function of bell desk-Layout -equipment used-

       Function of Hospitality desk / Concierge desk-Handling VIPs - Staff Organization, Duty Rota - work schedule –

       Luggage handling procedure -Bell desk forms -formats -Car valet operations

 

       Bell desk operations

 

       Safety & security of guests & hotel

 

       Current trends post pandemic

 

Text Books And Reference Books:

Bhatnagar, S. K. (2010). Hotel Front Office. Oxford publications

 

Essential Reading / Recommended Reading

Andrews, S. (2009). Hotel Front Office:A training manual. Tata Mcgraw-hill.

Dix, C. (2002). Front Office Operations (4 ed.). Pearson education India.

Essential Reading / Recommended Reading

Bhatnagar, S. K. (2010). Hotel Front Office. Oxford publications

Evaluation Pattern

Assessment Outline 

 

Component

 

Description

Units

Maximum marks 

Weightage

Total Marks in Final Grade

CIA1

Part A - MCQ.

Part B- Eminent personality

One hour duration. Units 1 and 2

1&2

20

10%

20

CIA2

Mid Semester Examination

1,2,3&4

50

50% 

25

CIA3

Part A- Fact file

Part B- Digital Brochure 

 

3,4

20

10%

20

ESE

Written examination conducted for 2 hours duration. All units.

All units

50

30%

30

Attendance

 

 

5

 

5

                                             TOTAL                                                                                            100%

100

BHM135 - PRINCIPLES OF MANAGEMENT (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:

    This subject is a comprehensive learning on what management is all about and different schools of thought on management. It gives a clear understanding of management practices and the various functions of management and also gives away the principles of management developed by eminent management thinkers. The syllabus is structured to provide basic conceptual knowledge on the principles of planning, organizing, staffing, motivation, leadership, controlling and to offer orientation to the recent dynamics of managerial practice.

Course Objectives:

  • To explain the fundamental management concepts.
  • To demonstrate the knowledge of basic managerial principles and theories and the practices in contemporary organizations from a conceptual, analytical, and pragmatic perspective. 
  • To identify the essential functions/processes of business management.
  • To evaluate recent changes and developments in the field of management.
  • To adapt the ethical dimensions of corporate behavior

 

 

 

 

Learning Outcome

CO1: Demonstrate the basic activities which any manager will conduct in the organization.

CO2: Identify the basic concepts, principles and theories of management

CO3: Examine the managerial functions having an impact on the organizational effectiveness.

CO4: Explain the initiatives to address the contemporary social issues and challenges in management.

CO5: Discuss the ethical corporate behaviour and practices.

Unit-1
Teaching Hours:8
Introduction & Nature of Management
 

Nature, management Vs administration, levels of Management, characteristics of management - concepts, Role of manager, skill of managers, the functions of management, Concepts of PODSCORB, Evolution of Management thoughts, Contribution of F. W Taylor,  Henri , Fayol and Contingency Approach, Contemporary Issues & Challenges in Management of 21st century

Unit-2
Teaching Hours:8
Planning & Decision Making
 

Meaning, nature and importance of planning, type of plans, characteristics of planning advantages and disadvantages of planning, steps in planning, planning premises, forecasting, components of planning: objectives, strategies, policies, procedures, methods, rules, programmes and budgets. Decision making – Tools and Techinques

Unit-3
Teaching Hours:8
Organizing and Directing
 

Meaning, nature and importance of organization, principles of organization, organization charts and manuals-formal and informal organization, types of organization, functional, line and staff and committee, span of management, delegation, centralization and decentralization.

Unit-4
Teaching Hours:8
Leadership and Motivation
 

Leadership Theories : Great Man Theory, Trait Theory, Behavioural Theory, Contingency Theory, Transactional Leadership theory and Transformational theory, different styles of leadership and their relevance with reference to context and conditions / situations. 31 Meaning, nature and importance of motivation, benefits of motivation, theories of motivation, Maslow’s theory of need hierarchy. Herzberg’s hygiene-motivation theory. Vroom’s expectancy theory-Mc Gregory’s theory ‘X’ and theory ‘Y’, Morale-incentives.

Unit-5
Teaching Hours:8
Innovations in Management
 

Innovation in Management & Business, Introduction - Kaizen, Japanese 5S practice, TQM, Six Sigma, managing across cultures (Only Concepts and examples applicable to hotel industry)

Unit-6
Teaching Hours:5
Coordination & Control
 

Need for co-ordination, principles and techniques of co-ordination. Meaning, control process, need for control, control techniques 

                       

Text Books And Reference Books:

Gupta, R.S., Sharma, B.D., & Bhalla. N.S. (2015). Principles & Practices of Management (11th edition). New Delhi: Kalyani Publishers.

 

Essential Reading / Recommended Reading
  • Prasad, L. M. (2008). Principles and practice of management. (7 ed.). Delhi: Sultan Chand & Sons
  • Stoner, J. A. F., Freeman, R. E., & Gilbert, D. R. (1995). Management. (6 ed.). Prentice Hall College Div.
  • Daft, R. L. (2009). Principles of Management (1st edition), Cengage Learning.
  • Iyer, P. (2011). The Habit of Winning, Penguin
  • Koontz, H., & Weihrich, H. Essentials of Management, McGraw Hill Publishers.
  • L M Prasad, (2007). Principles and Practices of Management, Himalaya Publishing House
  • Ramadorai, S. (2011). The TCS Story and Beyond. India: Penguin Books
  • Rao, P.S. (2009). Principles of Management, Himalaya Publishing House.
  • Rao, V.S.P. & Krishna, V. H. (2009). Management: Text and Cases, Excel Books
  • Sharma, R.K & Gupta, S.K. (2009). Business Management (3rd edition), New Delhi: Kalyani Publishers.
  • Assessment Outline (For BHM assessment weightage  is CIA 70% , ESE 30%--Please verify--Maximum marks & weightage column)
Evaluation Pattern

Component of Assessment

Description of the Assessment

Units covered

Maximum Marks

Weightage

Total Marks

CIA IA

Individual Assignment

1, 2

20

50%

10

CIA IB

Common MCQ based test

1,2

20

50%

10

CIA II (MSE)

Mid Semester Examination

1, 2, 3

50

50%

25

CIA III

Group Assignment

4, 5, 6

20

100%

20

ESE

End Semester Examination

1,2,3,4,5,6

50

60%

30

Attendance

 

Total

       

5

 

100

 

 

BHM151 - FUNDAMENTALS OF CULINARY - I (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:1

Course Objectives/Course Description

 

This paper is a practical paper of Culinary Fundamentals, which deals with all the practicalaspectsofthebasicsofknifeskills,basicfoodpreparation,organizingakitchen,identification of Equipments, tools and ingredients. This paper is offered as a learning toolon the basics of culinary and attain knowledge to develop culinary into the next phase ofoperations and execution. Acquired knowledge and skills in Culinary Fundamentals willinherently provide a solid foundation for professional applications in production kitchens.Students will be introduced to the fundamental concepts, skills and techniques of basiccookery and kitchen organization. Students should be focused, committed to learning andsuccessfullybuildupon theexperience gainedtograsp thebroader basesofknowledge.

Learning Outcome

CO1: To demonstrate skills in the usage of knives.

CO2: To classify & compare the list of vegetables & meat

CO 3: To interpret different culinary techniques

CO 4: To outline the international kitchen hygiene practices

CO 5: Demonstrate basic bakery techniques and mise em place

Unit-1
Teaching Hours:2
Unit ? 1
 

GroomingStandards,IdentificationofEquipmentsandIngredientsandlectureonKitchenHygiene.WorldHistory aboutcuisines andbackground about cooking methods.

Unit-2
Teaching Hours:2
Unit ? 2
 

Identificationof Vegetables andtheVarious CutsofVegetables –I

Unit-3
Teaching Hours:2
Unit ? 3
 

Identificationof Vegetables andtheVarious CutsofVegetables –II

Unit-4
Teaching Hours:2
Unit ? 4
 

BasicCookingmethods, BlanchingofTomatoes,

PreparationofConcasse,Boiling,Stewing,Steaming,Poaching

Unit-5
Teaching Hours:2
Unit ? 5
 

Basic Cooking Methods

Unit-6
Teaching Hours:2
Unit ? 6
 

Stocks- TypesofStocks

 

Unit-7
Teaching Hours:2
Unit -7
 

TypesofStocksFishStock,

EmergencyStock,FungiStock

Unit-8
Teaching Hours:2
Unit-8
 

Sauces IBéchamelVeloute

Unit-9
Teaching Hours:2
Unit-9
 

EspagnoleTomato

Unit-10
Teaching Hours:2
Unit-10
 

Sauces IIMayonnaiseHollandaise

Unit-11
Teaching Hours:4
Unit-11
 

Eggcookery

Boiled( Soft & Hard)

Fried(Sunnysideup,Singlefried,Bull’sEye,Doublefried)Poached

Scrambled

Omelette (Plain, Stuffed, French, Spanish)Encocotte(Eggs Benedict)

Unit-12
Teaching Hours:6
Unit-12
 

Baked potatoesMashed potatoesLyonnaisepotatoesAllumettes

French friesRostipotatoes

Text Books And Reference Books:

Ceserani,K., &Foskett,D. (1990).PracticalCookery.London: Hodder&Stoughton.

Essential Reading / Recommended Reading

Ceserani,K., &Foskett,D. (1990).PracticalCookery.London: Hodder&Stoughton.

Evaluation Pattern

Assessment Outline:

Component

Description

Units

Maximummarks

Weightage

Total Marks inFinalGrade

 

 

CIA

Lab            manual     &weekly assessment

1-12

50

70%

35

 

Viva     &             Practical

Assessment

1-12

50

30 %

15

 

 

Total

 

 

 

50

 

BHM152 - FUNDAMENTALS OF FOOD AND BEVERAGE SERVICE - I (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:1

Course Objectives/Course Description

 

CourseDescription:

Food and Beverage Service foundation is a basic course to introduce the various skillsrequired for operating a restaurant.The course will allow students to comprehend theequipment andbasic methods followed in the restaurant. Restaurants or food serviceorganizations will find difficult to operate without having personnel who understand thebasicfoodserviceequipment.Thiscoursewilldealwiththeidentificationofequipmentusedin the restaurant, basic napkin folding, simple cover set up, cover for a la carte and tabled’hote, service of water and skills for handling service spoon and fork. Students will learnthese so that they can understand the higher-level course in future.This course will enablestudents to orient and understand the service skills which are necessary for foodandbeveragepersonnel.

Learning Outcome

CO1: Classify different types of restaurants

CO2: Make use of the different equipment used in food and beverage service.

CO3: Construct different kinds of napkin folds

CO4: Set/Make up a cover for an a la carte or table d hote menu

CO5: Analyze guest needs and desires while taking food and beverage order

CO6: Make use of the service gear in silver service.

Unit-1
Teaching Hours:2
Introduction to Food and Beverage industry
 
 

TeachingHours:2

 

 

Tounderstandthedevelopmentofthefoodserviceindustry.Toclassifyfoodservicesectorsandidentifyvarious types of restaurants and understandtheir features

 

                   
Unit-2
Teaching Hours:2
Identification of plates used in a restaurant
 

TeachingHours:2

Identificationofplates usedinarestaurant

Toidentify the various typesof plates in a restaurantalong withtheir uses

 

Unit-3
Teaching Hours:2
Identify glassware and cutlery
 

TeachingHours: 2

 

 

 

Identify glassware and cutlery, To identify various types and understand the uses of each glassware and cutlery used in a restaurant

 

 

 

 

Unit-4
Teaching Hours:2
Napkin folding
 

TeachingHours:2

 

Tounderstandthevarioustypesofnapkinfoldsandtoidentifythedifferenttypesnapkinsusedwiththeirspecific uses

Unit-5
Teaching Hours:2
Laying of table cloth
 

TeachingHours:2

 

Tounderstandthe procedureoflayinga table cover priorto guest’sarrival

Unit-6
Teaching Hours:2
Relaying of a table cloth
 

TeachingHours:2

 

Tounderstand howto relayatablecloth

 

Unit-7
Teaching Hours:2
Demonstration of setting up a basic cover for a restaurant
 

TeachingHours:2

 

Tolayabasiccoversetupforaguestandtounderstandthevariouscomponentsthatareplacedon a table

Unit-8
Teaching Hours:2
Cover set up for a la carte menu
 

TeachingHours:2

 

Tounderstandthecoversetupforanalacartemenuandtounderstandthevariouscomponentsthatareplaced on al’cartecover

Unit-9
Teaching Hours:2
Cover set up for a table d? Hotel menu
 

Teaching Hours:2

Tounderstandthecoversetupforatabled’hotemenuandtoidentifythedifferencebetweenatabled’hotecoverset up andan alacarte coversetup

Unit-10
Teaching Hours:2
Service of water- greeting guests-taking guests? order
 

TeachingHours:2

 

Toapproachguestsandgreetthem.tolearnthemethodofservingwaterandtounderstandtheprocedureof takingaguest’s order

Unit-11
Teaching Hours:2
Manipulation of Service Spoon and Fork
 
TeachingHours:2

Tounderstand theservice skills involvedusing ServiceSpoonandFork

 

Unit-12
Teaching Hours:8
Revision
 

Teaching Hours:2

Text Books And Reference Books:

Cousins,J.,Lillicrap,D.,&Weekes,S.(2014).FoodandBeverageService(9thed.).HodderEducation.

 

Essential Reading / Recommended Reading

Ceserani,K., &Foskett,D. (1990). PracticalCookery. London: Hodder&Stoughton

Evaluation Pattern

Assessment Outline:

Component

Description

Units

Maximummarks

Weightage

Total Marks inFinalGrade

 

 

CIA

Lab      manual       &weekly assessment

1-12

50

70%

35

 

Viva     &     Practical

Assessment

1-12

50

30 %

15

 

 

Total

 

 

 

50

 

BHM153 - FUNDAMENTALS OF ROOMS DIVISION - I (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:1

Course Objectives/Course Description

 

In this course, we look at lodging as a set of products and services that have evolved out ofguestneedsandpreferences.Webeginwiththeevolutionoflodgingtofittransportationanddestination patterns and individual guest preferences. We then delineate different types oflodging properties, discussing the distinguishing characteristics of each. Emphasis is giventoensuretheefficientfunctioningofhotelhousekeepingdepartment.Housekeepingpersonnelareresponsiblefortheaestheticaspectssuchastheupkeep-designanddecorationof hotel premises as well as safety, and making sure day to day functioning in terms ofpurchasesand routine supplies are in place atanygiventime.

Thiscourseoffersfutureindustryprofessionalsthetoolstheyneedtobecompetitiveinnewera-theskillstomanageresources,administerassets,andmanageallthetechnicaloperationsofbusy housekeeping department.

Learning Outcome

CO1: Demonstrate an understanding of the efficient functioning of hotel operations

CO2: Build knowledge about the areas of housekeeping responsibilities and safety in large properties

CO3: Classify and learn about housekeeping personnel, aesthetic aspects such as the maintenance- design and decoration of hotel premises.

CO4: Explain various operational systems and handling processes

CO5: Recommend security and safety processes

Unit-1
Teaching Hours:2
Module 1
 
TeachingHours:2

HistoryofLodgingIndustry

Unit-2
Teaching Hours:2
Module 2
 

Types of Lodging Establishments

Unit-3
Teaching Hours:2
Module 3
 

ImportanceoftheHousekeepingDepartment

 

Unit-4
Teaching Hours:2
Module 4
 

Dress CodesandUniformsofHousekeepingandPersonalHygiene

Unit-5
Teaching Hours:2
Module 5
 

Attributesof aGood Housekeeper

 

Unit-6
Teaching Hours:2
Module 6
 

IdentifyingHousekeeping Responsibilities

Unit-7
Teaching Hours:2
Module 7
 

Orientation,Work Expectationand Training

Unit-8
Teaching Hours:2
Module 8
 

ElementsofGuestRoom:Creatingaguestroommodelwithspecificationsofguestroomsin hotels.

Unit-9
Teaching Hours:2
Module 9
 

EmployeeMotivation:EmployeeMotivationintheHospitalityIndustry

Unit-10
Teaching Hours:2
Module 10
 

PlanningHousekeeping department

 

Unit-11
Teaching Hours:4
Hierarchy
 

Hierarchy

Unit-12
Teaching Hours:6
Revision
 

Revision

Text Books And Reference Books:

Raghubalan-G.&Raghubalan-S. (2015).Hotelhousekeepingoperationsandmanagement.NewDelhi: Oxford university press.

Essential Reading / Recommended Reading

CasadoM.A.(2010). Housekeeping management.NJ:John Wiley &Sons,Inc.

Evaluation Pattern

 

Component

Description

Units

Maximummarks

Weightage

Total Marks inFinalGrade

 


 

 

CIA

Lab      manual            &weekly assessment

1-12

50

70%

35

 

Viva     &             Practical

Assessment

1-12

50

30 %

15

 

 

 

Total

 

 

 

50

 

BHM154 - FUNDAMENTALS OF FRONT OFFICE - I (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:1

Course Objectives/Course Description

 
  •  

         Course Description:

          The Front Office Department is the nerve center of the hotel, providing 24-hours attention towards the handing and serving of all guests’ requirements and needs.  Through it flows communications with every other department; from it comes instructions and directions for the care and service of the guests, to it comes changes for final billing and settlement. Simply, the Front Office Department’s global role is to provide all guest direct needs like accommodation, telephone, cash payment…etc., and also to communicate to the guests, all other services of the hotel. This course will introduce you to the Overall operations of the Front |Office Department.

    Course Objective:

            To discuss the importance of effective front desk operations. RBTL 6

             To discover the characteristics of the business, leisure and group travel markets. RBTL4

             To identify the functions performed by the departments within a hotel RBTL3

             To Explain the functions of typical management reports and reservation records that can be generated through reservation dataRBTL2

             To Evaluate major sources of reservation.RBTL5

Learning Outcome

CO1: Classify hotels in terms of the major target markets and levels of service attracted to the features and benefits they provide.

CO2: Examine guest services and guests accounting tasks appropriate to the different stages of the traditional guest cycle

CO3: Identify the various forms, equipment's used

CO4: Examine the tools managers use to track and control reservation availability

CO5: Determine the process reservation requests and maintain records

Unit-1
Teaching Hours:2
Grooming and Mannerisms
 

Grooming, etiquette, Mannerisms, body language and gestures.

Unit-2
Teaching Hours:2
Grooming and Mannerisms
 

Grooming, etiquette, Mannerisms, body language and gestures.

Unit-3
Teaching Hours:2
Telephone Skills
 

Telephone Skills

Unit-4
Teaching Hours:2
Telephone Skills
 

Telephone Skills

 

Unit-5
Teaching Hours:2
Message Handling
 

Message Handling

 

Unit-6
Teaching Hours:2
Know the Hotel
 

Know the Hotel

 

Unit-7
Teaching Hours:2
Reservation Procedure
 

 Reservation Procedure

 

Unit-8
Teaching Hours:2
Reservation Procedure
 

 Reservation Procedure

Unit-9
Teaching Hours:2
Reservation Procedure
 

 Reservation Procedure

Unit-10
Teaching Hours:2
Reservation Forms and Formats
 

Reservation Forms and Formats

Unit-11
Teaching Hours:2
Reservation call Handling
 

Reservation call Handling

Unit-12
Teaching Hours:8
Revision
 

Revision

Text Books And Reference Books:

Micheal Kasavanna, R. B. (2012). Managing Front office Operations (8 ed.). Prentice Hall.

Raghubalan,G.,&Raghubalan, S.,(2011). Hotel Housekeeping Operations and Management. New Delhi:  Oxford University Press

Dix, C. (1998). Front Office Operations (4 ed.). Pearson education India.

Ismail, A. Front Office Operation Management (5 ed.). Thomson and Delmer.

JeromeJ.V, G. K. (2009). Check in Check Out- Managing Hotel Operations. Darling Kindersley India.

Micheal Kasavanna, R. B. (2012). Managing Front office Operations (8 ed.). Prentice Hall.

 

Casado, M. A., (2000). Housekeeping Management. New York: Wiley

Essential Reading / Recommended Reading

Micheal Kasavanna, R. B. (2012). Managing Front office Operations (8 ed.). Prentice Hall.

Raghubalan,G.,&Raghubalan, S.,(2011). Hotel Housekeeping Operations and Management. New Delhi:  Oxford University Press

Dix, C. (1998). Front Office Operations (4 ed.). Pearson education India.

Ismail, A. Front Office Operation Management (5 ed.). Thomson and Delmer.

JeromeJ.V, G. K. (2009). Check in Check Out- Managing Hotel Operations. Darling Kindersley India.

Micheal Kasavanna, R. B. (2012). Managing Front office Operations (8 ed.). Prentice Hall.

 

Casado, M. A., (2000). Housekeeping Management. New York: Wiley

Evaluation Pattern

Component

 

Description

Units

Maximum marks 

Weightage

Total Marks in Final Grade

CIA

Lab manual  & weekly assessment

1-12

50

70%

35

ESE

Viva & Practical Assessment

1-12

50

30 %

15

 

 

 

 

 

 

 

Total

 

 

 

50

ENG121 - ENGLISH-I (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 
  • To expose learners to a variety of texts to interact with
  • To help learners classify ideologies and be able to express the same
  • To expose learners to visual texts and its reading formulas
  • To help learners develop a taste to appreciate works of literature through the organization of language
  • To help develop critical thinking
  • To help learners appreciate literature and the language nuances that enhances its literary values
  • To help learners understand the relationship between the world around them and the text/literature
  • To help learners negotiate with content and infer meaning contextually
  • To help learners understand logical sequencing of content and process information

·         To help improve their communication skills for larger academic purposes and vocational purposes

·         To enable learners to learn the contextual use of words and the generic meaning

·         To enable learners to listen to audio content and infer contextual meaning

·         To enable learners to be able to speak for various purposes and occasions using context specific language and expressions

·         To enable learners to develop the ability to write for various purposes using suitable and precise language.

Learning Outcome

CO1: Understand how to engage with texts from various countries, historical, cultural specificities, and politics and develop the ability to reflect upon and comment on texts with various themes

CO2: Develop an analytical and critical bent of mind to compare and analyze the various literature they read and discuss in class

CO3: Develop the ability to communicate both orally and in writing for various purposes

Unit-1
Teaching Hours:6
Unit 1 1. The Happy Prince By Oscar Wilde 2. Shakespeare Sonnet 18
 

Unit-1
Teaching Hours:6
language
 

Common errors- subject-verb agreement, punctuation, tense errors 

 

Unit-2
Teaching Hours:6
unit 2
 

1. Why We Travel-Pico Iyer

2. What Solo Travel Has Taught Me About the World – and Myself -ShivyaNath- Blogpost

 

Unit-2
Teaching Hours:6
language
 

sentence fragments, dangling modifiers, faulty parallelism,

Unit-3
Teaching Hours:6
language
 

Note taking

Unit-3
Teaching Hours:6
unit 3
 

1. Thinking Like a Mountain

By Aldo Leopold

2. Short Text: On Cutting a Tree

By Gieve Patel

Unit-4
Teaching Hours:6
unit 4
 

1. The Story of B24

By Sir Arthur Conan Doyle

 2. Short Text: Aarushi Murder case 

 

Unit-4
Teaching Hours:6
Language
 

Newspaper report

Unit-5
Teaching Hours:6
unit 5
 

1.Long text:My Story- Nicole DeFreece

 

2. short text: Why You Should Never Aim for Six Packs

 

Unit-5
Teaching Hours:6
Language
 

Essay writing

Unit-6
Teaching Hours:6
unit 6
 

1.Long Text: Sir Ranjth Singh- Essay by SouravGanguly

2. Short text: Casey at the Bat-  Ernest Lawrence Thayer

Unit-6
Teaching Hours:6
Language
 

Paraphrasing and interpretation skills

Unit-7
Teaching Hours:3
visual text
 

Visual Text: Before the Flood

Text Books And Reference Books:

ENGlogue 1

Essential Reading / Recommended Reading

Additional  material as per teacher manual will be provided by the teachers

Evaluation Pattern

CIA 1=20

CIA 2=50 

CIA 3= 20 

ESE= 50 marks 

BHM231 - FUNDAMENTALS OF CULINARY - II (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course emphasizes the history of cheese, preparation of cheese making, types of cheeseand international cheese. Topics covered include principles of meat cookery, including beef,veal, lamb and pork and principles of poultry, game, fish and shellfish. Students will learnthe composition and structure of meat, poultry, fish and shellfish, and will learn qualityindicators when purchasing these products. Students will learn the proper cooking methodsforvarious cuts of meat,poultry, fish and shellfish.

Learning Outcome

CO1: Classify and compare the various types and categories of Meat used for hotel operations.

CO2: To outline the principles of the purchase department and its functions in relation to kitchen operations.

CO 3: To identify the different types of stores and their importance in a catering organization

CO 4: To classify cheese, understand the manufacturing process and utilization.

CO 5: To demonstrate basic baking and pastry and chocolate skills and theory knowledge.

Unit-1
Teaching Hours:8
Cheese
 

Classification,History,makingofcheese,typesandinternationalcheese.

Unit-2
Teaching Hours:8
Meat
 

Introductiontomeat,Cuts ofbeef,veal,lamb, mutton,Cutsof Pork,Poultry,Varietymeats

Classification,characteristics,selection,grading,processing,categories,cookingmethods,menu,

Examplesand yieldtest.

Definitionandmethodofpreparationof:Farcis,Terrines,Pates,Galantines,Ballotines,Mousses,Quenelles -types, menu examplesand cooking methods.

 

Charcutiere,sausages,types,preparation,popularsausages,cookingmethods,casings,storage.

 

Cold sauces,dips,chaudfroid,aspics,methodsof preparations,examples,

 

Unit-3
Teaching Hours:8
Fish & Shell Fish
 

Introduction, characteristics, selection of fish and shell fish, classification with examples,categories,cutsoffishwithmenuexamples,effectofcooking,variouscookingmethods–

Indian

andcontinental,menu examplesand yieldtest.

Unit-4
Teaching Hours:8
Stores
 

Principles of storage, Types of stores, Layout of Dry stores and cold room, Staff Hierarchy,Guidelines for efficient storage, control procedures, Inventory Procedures, Re-order levels,Bin

Cards,Formandformats,Functionofastoresmanager,inventory,controlprocedures,portion

control,modifyingrecipes,challenges,indenting,purchasesystem, checkingpilferage.

Unit-5
Teaching Hours:7
Purchases
 

QuantityPurchase&Storage,Introductiontopurchasing,Purchasingsystem,Purchasespecificationsand Purchasing techniques

Unit-6
Teaching Hours:6
Introduction to Classical French Pastries
 

SweetPastry, Short crustPastry, Choux Pastry

Unit-6
Teaching Hours:6
Bakery & Confectionery Chocolate
 

ManufacturingChocolate,Phasesofchocolate,ChocolateTemperingProcess,Typesofchocolate-

Storage.

Unit-6
Teaching Hours:6
Baking and Confectionery Term (self-Learning)
 

A-Ztermsused inconfectionery-Uses andApplications.

Unit-6
Teaching Hours:6
Cookies
 

Cookies-Characteristics-Makingmethods-Styles-Faults

Unit-6
Teaching Hours:6
Gelling, Thickening and Raising Agents
 

Gellingagents-types-uses-Thickeningandraisingagents-types-uses-naturalandchemicalagents-

Flavoringagents-typesandfoodcolors-natural andchemical.

Text Books And Reference Books:

Bali, P. S. (2014). Food Production Operations. New Delhi: Oxford University Press.Bakery: Theory ofBakeryandPatisserie -Abook by Parvinders.Bali

Advanced Bread & Pastry-MichaelSuas

Essential Reading / Recommended Reading

Achaya,K.T.(1994).Indianfood:AHistoricalCompanion.Delhi:OxfordUniversityPressArora,K.(n.d.). (2013) Theory OfCatering. Frank Brothers.

Foskett, D., & Paskins, P. (2011). The theory of hospitality & catering: For levels 3 and 4.Jaffrey,M., Wilson, H.,& Hanscomb, C. (1995). A TasteofIndia. London: Pavilion.

Mathew,K.M.(1964).ArtofIndianCookery:ByMrs.K.M.Mathew.Kottayam:Manorama Pub. House.

Evaluation Pattern

Component

Description

Units

Maximummarks

Weightage

Total             Marks             inFinal Grade

CIA1A

Individual

 

10

20%

10

CIA1B

Individual

 

10

10

CIA2

Mid-term

 

50

25%

25

CIA3A

Individual

 

10

20%

20

CIA3B

Individual

 

10

 

ESE

 

 

50

30%

30

Attendance

 

 

10

5%

5

TOTAL

 

 

100

BHM232 - FUNDAMENTALS OF FOOD AND BEVERAGE SERVICE - II (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

FoodandBeverageServicefoundationisacoursetodeveloptheskillsrequiredforoperatingarestaurant.Thecoursewillallowstudentstocomprehendthevariouspracticesfollowedinthe restaurant industry. This course will deal with menu planning, menu analysis, functioncatering,differenttypesofmealsanditscoversetup,non-alcoholicbeveragesandthebillingproceduresfollowed in thefood serviceoutlets.

Learning Outcome

CO1: Compile a food menu keeping in mind the various techniques and principles of menu compilation.

CO2: Identify the various room service management techniques that can be adapted in a hotel.

CO 3: Process the various billing systems in a hotel.

CO 4: Plan different themes and set-ups for function catering.

CO 5: Recommend different non-alcoholic beverages.

CO 6: Design a restaurant keeping in mind various operational needs

Unit-1
Teaching Hours:10
MENU PLANNING, DESIGN AND ENIGNEERING
 

Menu design – Menu compiling- menu card design and format - Menu writing – Steps inmenu planning- menu planning for large quantities of clientele. Menu evaluation - Pricingofthemenubotha’lacarteandtabled’hote.Prioritiesofamenuplanner,MenuEngineering

Unit-2
Teaching Hours:2
IN ROOM DINING
 

Room service / in room dining (IRD) - Introduction to In room dining- Types of roomservice- general principles- room service menu planning- forms and formats. Room serviceworkflow.

Unit-3
Teaching Hours:10
Catering and Function administration
 

Function catering and Function administration - To compile a Function prospectus forvarious catering operations- Types of Function- Function staff responsibilities- servicemethodsinfunctioncatering.Bookingandorganizationoffunctions-Seatingarrangements-Banquetlayouts-ODCorOffPremisesCatering.IntroductiontoBuffetsandVarioussetups

–Informalandformal.Seatingarrangements andlayouts- Typesofbuffets.

Unit-4
Teaching Hours:3
Food and beverage control methods
 

Food and beverage control methods - Legal considerations- basic type of licensing- billingmethods – Duplicate checking system and triplicate checking system- taking and orderthroughKOT/BOT-makingaKOT/BOT-PlacingfoodordersinKitchen-ComputerizedKOT/BOT.PointofSaleSystem. (POS).

Unit-5
Teaching Hours:10
Non Alcoholic beverages
 

Non – Alcoholic beverages - Nourishing- Refreshing and Stimulating- Hot and Cold Non -Alcoholic beverages – Types- Service methods- Mock-tails – Classical and Non classical-Types-Preparation- Equipments used-servicemethods

 

CulturalelementsassociatedwithNonAlcoholicbeverages

Unit-6
Teaching Hours:10
Restaurant Planning and Design
 

RestaurantPlanning-Preliminaryplanningprocess-Planningvariousfoodandbeverageoutletsandancillaryandsupportareas.Factors-concept- menu-spacerequirements.

Restaurant design team.CreatingRestaurantexperiences

Text Books And Reference Books:

Singaravelavan,R.(2018).Foodandbeverageservice.NewDelhi,India:OxfordUniversityPress.

Essential Reading / Recommended Reading

Cousins, J., Lillicrap, D., & Weekes, S. (2014). Food and Beverage Service (9th ed.).HodderEducation.

Andrews, S. (2013). Textbook of food and beverage management (7th ed.). New Delhi:TataMcGraw-Hill.

Thomas, C., & Hansen, B. (2013). Off-premise catering management (3rd ed.). NewJersey:John Wiley & Sons.

McVety,P.,Ware,B.,&Ware,C.(2009).Fundamentalsofmenuplanning(3rded.). NewJersey: JohnWiley & Sons.

Davis,B.,&Lockwood,A.(1998).Foodandbeveragemanagement(3rded.).Oxford[England:Butterworth-Heinemann.

Evaluation Pattern

Component

Description

Units

Maximummarks

Weightage

TotalMarksin FinalGrade

CIA1

Individual/GroupAssignment

I

20

20%

20

CIA2

Mid-term

I,II,III,IV

50

25%

25

CIA3

Individual/Group

IV,V,VI

20

20%

20

ESE

 

I,II,III,IV,V,VI

50

30%

30

Attendance

 

 

5

5%

5

TOTAL

 

 

100

BHM233 - FUNDAMENTALS OF ROOMS DIVISION - II (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Tilladecadeback-housekeepingwasconsideredanunskilledandlabor-orienteddepartment- but today it has emerged as the backbone of hotel operations. This departmenthasevolvedintoanorganizeddepartmentwherehousekeepersutilizethemanagementtoolsofplanning-organizing-directing and controlling.

Students are instructed and trained in Housekeeping skills that this new era demands. Thethree types of expertise required in housekeeping department: management of resources-administration of assets-and knowledge ofhousekeeping technicaloperations.

Learning Outcome

CO1: Discuss the necessity of achieving high productivity in Housekeeping while also considering the needs of the employees in the department.

CO2: The purpose of conducting inventories

CO 3: Strategies to be followed in purchasing Housekeeping reusable and non-reusable guest essentials and expendables.

CO 4: Establishing linen pars and importance of effecting linen controls and conducting physical inventories.

CO 5: Provide benchmarks for cost management and controls.

Unit-1
Teaching Hours:12
The Executive Housekeeper as Department Manager
 

ManagementConceptasTheyApplytotheExecutiveHousekeeper-Concernandcombiningconcernforpeople and production-Coordination of effortin theWorkplace.

ExecutiveHousekeeperasDepartmentHead-Technical-peopleandconceptualskills-Supervision- Leadership- Motivation- Communication- Power/Authority and DelegationManagementResponsibilitiesof the ExecutiveHousekeeper-TimeManagement-Problemsolving-Total Quality Management-EthicalValues- Decision Making

Unit-2
Teaching Hours:6
Housekeeping Staffing Patterns
 

Controldesk – Importance–Role–Coordination- Section Housekeeper NeedTableStanding Schedules-AdjustedDaily Schedules(Rotational &Alternative)

Unit-3
Teaching Hours:6
Management of Inventory and Equipment
 

ClassificationofMaterial-CapitalExpenditureandOperatingBudgets-PurchasingHousekeepingMaterial-Inventory Control

Unit-4
Teaching Hours:6
Chemical management
 

Chemical management in the hotel housekeeping department, major players in the market,suppliers,vendormanagement,sourcingchemicals,identifyingchemicals,use,andprecautions, orientation on various surfaces and chemicals identification, MSDS. Chemicalmanagementfor surfacecleaning.

Unit-5
Teaching Hours:7
The Cleaning Function
 

Guestroomcleaning andServicing-PublicAreasandBack-of-the-HouseCleaning

Unit-6
Teaching Hours:8
Linen Management
 

LinenCharacteristics-BedLinen-Bathlinen-Napery-ShowerCurtains,LinenPurchasing

-ParLevels-LinenControl–Issuing-Inventories

Text Books And Reference Books:

Raghubalan-G.-&Raghubalan-S.(2011).Hotelhousekeepingoperationsandmanagement.NewDelhi: Oxford university press

Essential Reading / Recommended Reading

O’Fallon,M.andRutherford,D.(2013).HotelManagementandOperations.

Hoboken,NewJersey:JohnWiley&Sons,Inc.

 

Matt,A. (2011).Housekeeping Management. JohnWiley & Sons, Inc

 

ThomasJ.A.(2007).ProfessionalManagementofHousekeepingOperations.JohnWiley& Sons, Inc

Evaluation Pattern

Component

Description

Units

Maximummarks

Weightage

Total             Marks             inFinal Grade

CIA1A

Individual

 

10

20%

10

CIA1B

Individual

 

10

10

CIA2

Mid-term

 

50

25%

25

CIA3A

Individual

 

10

20%

20

CIA3B

Individual

 

10

 

ESE

 

 

50

30%

30

Attendance

 

 

10

5%

5

TOTAL

 

 

100

BHM251 - FUNDAMENTALS OF CULINARY - II (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:1

Course Objectives/Course Description

 

The course focuses on developing students’ understanding of the history of the culinaryindustry as well as examining proper identification, preparation, and evaluation of basicculinary ingredients. This course trains the students in various aspects of basic Europeancuisineanduniquenessofingredientsandsimple recipes.Thiscoursewillexplorethebasicprocurement,preparation,cookingandsuccessfullypairingtheseitemswithsauces,vegetables,andstarchestocreatecompleteplatedproducts.Thiscoursewillimpartconceptsandknowledgediscussedinthelectureclassandwillteachbasiccookingmethods,cookingtechniquesincludingmoistheat,dryheatandcombinationcookingmethodsaswellasbasickitchen safety, knife safety, and sanitation principles. This course educates students toprotect customers from biological, chemical, and physical hazards as food moves throughtheoperation.

Learning Outcome

CO1: Demonstrate a basic understanding of European Cuisine skills and practical knowledge in French dishes. RBTL2

CO2: Experiment with practical skills. RBTL3

CO 3: Examine the application of various classical European ingredients to interpret recipes of French cuisine. RBTL 4

CO 4: Develop on cooking techniques RBTL3

CO 5: Interpret why certain cooking techniques are used. RBTL5

Unit-1
Teaching Hours:2
Unit ? 1
 

Creamof Tomato Soup

VegetableAugratin/Rolls

Unit-2
Teaching Hours:2
Unit ? 2
 

ConsommeBrunoise

ChickenStroganoff/ Buttered Rice

Unit-3
Teaching Hours:2
Unit 3
 

PureedeLentil

Shepherd’sPie /Rolls

Unit-4
Teaching Hours:2
Unit ? 4
 

Minestrone

FettucineAlfredo

Unit-5
Teaching Hours:2
Unit ? 5
 

HungarianGoulash

Fish Orly / Tomato Sauce

Unit-6
Teaching Hours:2
Unit ? 6
 

Scotch Broth

Poulet Saute Chasseur / Rolls

Unit-7
Teaching Hours:2
Unit -7
 

Creamof Green Peas

FishColbert/TartareSauce

Unit-8
Teaching Hours:2
Unit-8
 

ChickenClearSoup

Ragoutof Lamb/Rolls

Unit-9
Teaching Hours:2
Unit-9
 

ChickenClearSoup

Ragoutof Lamb/Rolls

Unit-10
Teaching Hours:2
Unit-10
 
 

Corn Chowder

Chickena la King /Braised Rice orBakery

 

 

Unit-11
Teaching Hours:2
Unit-11
 

Creamof Chicken Soup

RoastChicken

Unit-12
Teaching Hours:8
Unit-12
 

Revision/Bakery

Text Books And Reference Books:

Ceserani, K., &Foskett, D. (1990). Practical Cookery. London: Hodder & Stoughton.Evaluation Pattern

Essential Reading / Recommended Reading

Ceserani, K., &Foskett, D. (1990). Practical Cookery. London: Hodder & Stoughton.Evaluation Pattern

Evaluation Pattern

Component

Description

Units

Maximummarks

Weightage

Total Marks inFinalGrade

 

CIA

Lab            manual     &weekly assessment

1-12

50

70%

35

Viva     &             Practical

Assessment

1-12

50

30 %

15

 

Total

 

 

 

50

BHM252 - FUNDAMENTALS OF FOOD AND BEVERAGE SERVICE - II (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:1

Course Objectives/Course Description

 

Fundamental of Food and Beverage Service is a course to develop the skills required foroperating a restaurant. The course will allow students to comprehend the various practicesfollowed in the restaurant. Restaurants or food service organizations will find difficult tooperate without having personnel who understand the basic food service techniques. Thiscoursewilldealwiththemenuplanning,servicetechniques,functioncatering,coffeeandteaservice, nonalcoholic beverages followed in the food service outlets. Students will learn thevarioustechniquesusedinrestaurantoperationsalongwithmenuplanningprocedureswhichwill enable them to apply in future in hotels or food service organizations. This course willenable students to develop food service skills which are necessary for food and beveragemanagersor leaders in the hospitality industry.

Learning Outcome

CO1: Compile a food menu keeping in mind the various techniques and principles of menu planning.

CO2: Set up a cover for a given menu.

CO 3: Serve various courses and or dishes from Hors doeuvre, Potage, Poisson, Entre, Releve, Roti, Entremets, Fromage, Dessert, Coffee, and Tea.

CO 4: Organize a tray and trolley for room service.

CO 5: Create classical and innovative mocktails.

CO 6: Organize a buffet arrangement keeping in mind various operational needs.

Unit-1
Teaching Hours:2
Unit ? 1
 

Compilation of threecoursemenu andcover set-up.

Unit-2
Teaching Hours:2
Unit ? 2
 

Setting up of cover for a three course menu.Breakfastcover setup

Unit-3
Teaching Hours:2
Unit ? 3
 

ServiceofHorsd’oeuvre

Unit-4
Teaching Hours:2
Unit ? 4
 

Serviceof Potage.

Unit-5
Teaching Hours:2
Unit ? 5
 

ServiceofPoisson/Entre/Releve/Roti.

Unit-6
Teaching Hours:2
Unit ? 6
 

Serviceof  Entremetscourse.

Unit-7
Teaching Hours:2
Unit -7
 

ServiceofFromageandDessert

Unit-8
Teaching Hours:2
Unit-8
 

ServiceofCoffee/Tea.

Unit-9
Teaching Hours:2
Unit-9
 

Room ServiceTraysetup.

Unit-10
Teaching Hours:2
Unit-10
 

Mocktails

Unit-11
Teaching Hours:2
Unit-11
 

Setting ofBuffet and Service.

Unit-12
Teaching Hours:8
Unit-12
 

CIA/Revision

Text Books And Reference Books:

Ceserani,K.,&Foskett, D.(1990). PracticalCookery. London:Hodder&Stoughton

Essential Reading / Recommended Reading

Singaravelavan,R.(2018).Foodandbeverageservice.NewDelhi,India:OxfordUniversityPress.

EssentialReference:

Cousins,J.,Lillicrap,D.,&Weekes,S.(2014).FoodandBeverageService(9thed.).HodderEducation.

Evaluation Pattern

 

Component

Description

Units

Maximummarks

Weightage

Total Marks inFinalGrade

 

 

 

CIA

Lab            manual     &weekly assessment

1-12

50

70%

35

 

Viva     &             Practical

Assessment

1-12

50

30 %

15

 


 

 

Total

 

 

 

50

 

BHM253 - FUNDAMENTALS OF ROOMS DIVISION - II (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:1

Course Objectives/Course Description

 

CourseDescription:

The major part of hotel’s margin of profit comes from room sales- because a room oncemadecanbesoldoverandoveragain.Inthiscourse,emphasisisgiventoensuretheefficientfunctioningofhotelhousekeeping.Thiscoursealsodetailsoutthedepartmentthathas


evolved into an organized department where housekeepers utilize the management tools ofplanning-organizing- directing and controlling.

Thiscourseoffersfutureindustryprofessionalsthetoolstheyneedtobecompetitiveinnewera-theskillstomanageresources,administerassets,andmanageallthetechnicaloperationsofbusy housekeeping department.

Learning Outcome

CO1: Gain knowledge of the efficient functioning of hotel operations- housekeeping personnel, aesthetic aspects such as the maintenance- design and decoration of hotel premises.

CO2: Define the areas of housekeeping responsibilities in large properties.

CO 3: Learn composition of a staffing matrix.

Unit-1
Teaching Hours:2
Unit ? 1
 

Layout-SpaceManagementand Ergonomics

Unit-2
Teaching Hours:2
Unit ? 2
 

Hierarchy-ManagingHousekeepingPersonnel

Unit-3
Teaching Hours:2
Unit ? 3
 

SpaceManagement andErgonomics

Unit-4
Teaching Hours:2
Unit ? 4
 

DutyRota (FloorWise)

Unit-5
Teaching Hours:2
Unit ? 5
 

MaintenanceReport- Respondto Complaintsby Guests.

Report Problems in the Room

Unit-6
Teaching Hours:2
Unit ? 6
 

PoliciesandProcedures(Daily RoutinesandSystems)

Unit-7
Teaching Hours:2
Unit -7
 

ControlDesk

Unit-8
Teaching Hours:2
Unit-8
 

StandardOperatingProcedures–PhaseI

Unit-9
Teaching Hours:2
Unit-9
 

TheCleaning Function

Unit-10
Teaching Hours:2
Unit-10
 

ManagingInventory:Creatinganinventoryprocessforvariousareas.Proposalstobesubmittedby thestudents.

Unit-11
Teaching Hours:2
Unit-11
 

Situation Handling

Unit-12
Teaching Hours:8
Unit-12
 

Revision.

Text Books And Reference Books:

CasadoM.A.(2010). Housekeeping management.NJ:John Wiley &Sons,Inc.

Essential Reading / Recommended Reading

Raghubalan-G.&Raghubalan-S. (2015).Hotelhousekeepingoperationsandmanagement.NewDelhi: Oxford university press.

Evaluation Pattern

Component

Description

Units

Maximummarks

Weightage

Total Marks inFinalGrade

 

CIA

Lab            manual     &weekly assessment

1-12

50

70%

35

Viva     &             Practical

Assessment

1-12

50

30 %

15

 

Total

 

 

 

50

BHM254 - FUNDAMENTALS OF FRONT OFFICE - II (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:1

Course Objectives/Course Description

 
  •  

         Course Description:

          The Front Office Department is the nerve center of the hotel, providing 24-hours attention towards the handing and serving of all guests’ requirements and needs.  Through it flows communications with every other department; from it comes instructions and directions for the care and service of the guests, to it comes changes for final billing and settlement. Simply, the Front Office Department’s global role is to provide all guest direct needs like accommodation, telephone, cash payment…etc., and also to communicate to the guests, all other services of the hotel. This course will introduce you to the Overall operations of the Front |Office Department.

    Course Objective:

            To discuss the importance of effective front desk operations. RBTL 6

             To discover the characteristics of the business, leisure and group travel markets. RBTL4

             To identify the functions performed by the departments within a hotel RBTL3

             To Explain the functions of typical management reports and reservation records that can be generated through reservation dataRBTL2

             To Evaluate major sources of reservation.RBTL5

Learning Outcome

CO1: Classify hotels in terms of the major target markets and levels of service attracted to the features and benefits they provide.

CO2: Examine guest services and guests accounting tasks appropriate to the different stages of the traditional guest cycle

CO3: Identify the various forms, equipment's used

CO4: Examine the tools managers use to track and control reservation availability

CO5: Determine the process reservation requests and maintain records

Unit-1
Teaching Hours:2
Grooming and Mannerisms
 

Grooming, etiquette, Mannerisms, body language and gestures.

Unit-2
Teaching Hours:2
Grooming and Mannerisms
 

Grooming, etiquette, Mannerisms, body language and gestures.

Unit-3
Teaching Hours:2
Telephone Skills
 

Telephone Skills

Unit-4
Teaching Hours:2
Telephone Skills
 

Telephone Skills

 

Unit-5
Teaching Hours:2
Message Handling
 

Message Handling

 

Unit-6
Teaching Hours:2
Know the Hotel
 

Know the Hotel

 

Unit-7
Teaching Hours:2
Reservation Procedure
 

 Reservation Procedure

 

Unit-8
Teaching Hours:2
Reservation Procedure
 

 Reservation Procedure

Unit-9
Teaching Hours:2
Reservation Procedure
 

 Reservation Procedure

Unit-10
Teaching Hours:2
Reservation Forms and Formats
 

Reservation Forms and Formats

Unit-11
Teaching Hours:2
Reservation call Handling
 

Reservation call Handling

Unit-12
Teaching Hours:8
Revision
 

Revision

Text Books And Reference Books:

Micheal Kasavanna, R. B. (2012). Managing Front office Operations (8 ed.). Prentice Hall.

Raghubalan,G.,&Raghubalan, S.,(2011). Hotel Housekeeping Operations and Management. New Delhi:  Oxford University Press

Dix, C. (1998). Front Office Operations (4 ed.). Pearson education India.

Ismail, A. Front Office Operation Management (5 ed.). Thomson and Delmer.

JeromeJ.V, G. K. (2009). Check in Check Out- Managing Hotel Operations. Darling Kindersley India.

Micheal Kasavanna, R. B. (2012). Managing Front office Operations (8 ed.). Prentice Hall.

 

Casado, M. A., (2000). Housekeeping Management. New York: Wiley

Essential Reading / Recommended Reading

Micheal Kasavanna, R. B. (2012). Managing Front office Operations (8 ed.). Prentice Hall.

Raghubalan,G.,&Raghubalan, S.,(2011). Hotel Housekeeping Operations and Management. New Delhi:  Oxford University Press

Dix, C. (1998). Front Office Operations (4 ed.). Pearson education India.

Ismail, A. Front Office Operation Management (5 ed.). Thomson and Delmer.

JeromeJ.V, G. K. (2009). Check in Check Out- Managing Hotel Operations. Darling Kindersley India.

Micheal Kasavanna, R. B. (2012). Managing Front office Operations (8 ed.). Prentice Hall.

 

Casado, M. A., (2000). Housekeeping Management. New York: Wiley

Evaluation Pattern

Component

 

Description

Units

Maximum marks 

Weightage

Total Marks in Final Grade

CIA

Lab manual  & weekly assessment

1-12

50

70%

35

ESE

Viva & Practical Assessment

1-12

50

30 %

15

 

 

 

 

 

 

 

Total

 

 

 

50

ENG221 - ENGLISH - II (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 
  • To expose learners to a variety of texts to interact with
  • To help learners classify ideologies and be able to express the same
  • To expose learners to visual texts and its reading formulas
  • To help learners develop a taste to appreciate works of literature through the organization of language
  • To help develop critical thinking
  • To help learners appreciate literature and the language nuances that enhances its literary values
  • To help learners understand the relationship between the world around them and the text/literature
  • To help learners negotiate with content and infer meaning contextually
  • To help learners understand logical sequencing of content and process information

·         To help improve their communication skills for larger academic purposes and vocational purposes

·         To enable learners to learn the contextual use of words and the generic meaning

·         To enable learners to listen to audio content and infer contextual meaning

·         To enable learners to be able to speak for various purposes and occasions using context specific language and expressions

·         To enable learners to develop the ability to write for various purposes using suitable and precise language.

Learning Outcome

CO1: Understand how to engage with texts from various countries, historical, cultural specificities, and politics

CO2: Understand and develop the ability to reflect upon and comment on texts with various themes

CO3: Develop an analytical and critical bent of mind to compare and analyze the various literature they read and discuss in class

CO4: Develop the ability to communicate both orally and in writing for various purposes

Unit-1
Teaching Hours:6
language
 

Common errors- subject-verb agreement, punctuation, tense errors 

 

Unit-1
Teaching Hours:6
Unit 1 1. The Happy Prince By Oscar Wilde 2. Shakespeare Sonnet 18
 

Unit-2
Teaching Hours:6
unit 2
 

1. Why We Travel-Pico Iyer

2. What Solo Travel Has Taught Me About the World – and Myself -ShivyaNath- Blogpost

 

Unit-2
Teaching Hours:6
language
 

sentence fragments, dangling modifiers, faulty parallelism,

Unit-3
Teaching Hours:6
language
 

Note taking

Unit-3
Teaching Hours:6
unit 3
 

1. Thinking Like a Mountain

By Aldo Leopold

2. Short Text: On Cutting a Tree

By Gieve Patel

Unit-4
Teaching Hours:6
unit 4
 

1. Violence in the name of God is Violence against God

By Rev Dr Tveit

 

2. Poem: Holy Willie's Prayer

By Robert Burns

Unit-4
Teaching Hours:6
language
 

Paragraph writing

Unit-5
Teaching Hours:6
Language
 

Newspaper report

Unit-5
Teaching Hours:6
unit 5
 

1. The Story of B24

By Sir Arthur Conan Doyle

 2. Short Text: Aarushi Murder case 

 

Unit-6
Teaching Hours:6
unit 6
 

1.Long text:My Story- Nicole DeFreece

 

2. short text: Why You Should Never Aim for Six Packs

 

Unit-6
Teaching Hours:6
Language
 

Essay writing

Unit-7
Teaching Hours:6
unit 7
 

1.Long Text: Sir Ranjth Singh- Essay by SouravGanguly

2. Short text: Casey at the Bat-  Ernest Lawrence Thayer

Unit-7
Teaching Hours:6
Language
 

Paraphrasing and interpretation skills

Unit-8
Teaching Hours:3
visual text
 

Visual Text: Before the Flood

Text Books And Reference Books:

ENGlogue 1

Essential Reading / Recommended Reading

Addfitional  material as per teacher manual will be provided by the teachers

Evaluation Pattern

CIA 1=20

CIA 2=50 

CIA 3= 20 

ESE= 50 marks online and 50 marks written exam

BHM331 - CULINARY ARTS AND SCIENCE I (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Thecoursein‘CulinaryartsandscienceI’providesanin-depthknowledgeonvarioustypesofvolumecateringandtheirchallengesfacedbythem.ItalsoaimstogainaprofessionalknowledgeandunderstandingofthevariousRegionalCuisinesandInternational Cuisines, their culture, cooking methods, local ingredients, eating habits,preparation of popular dishes and their festivals and festival foods, It also gives a thoroughknowledgeof meringues,baked custards, pastries and theirpreparations.

Learning Outcome

CO1: Demonstrate a basic understanding of volume cooking operations and explain the concept of institutional and industrial catering.

CO2: Identify significant regional cuisines of India, their location, customs and special equipment's.

CO3: Analyse the cooking techniques, seasonal ingredients, staple diet, cooking styles, menus and popular dishes of regional cuisines of India.

CO4: Discuss the effects of topography on the cuisines of various countries in Europe & their historical perspectives and food culture around the world.

CO5: Classifying various types of Meringue based on the process of making, textures & its application.

Unit-1
Teaching Hours:8
Introduction to Volume Catering
 

Introduction to Large scale commercial cooking - contract catering, Industrial catering.Typesofcateringestablishments-winebars,hotels,restaurants,saladbars,privateclubs,countryhotels, motels,contractservices, franchising etc.

Institutionalcatering,Layoutofalargequantitykitchen,staffhierarchy,productionworkflow-schools, hostels, work allotment chartetc.

Menuplanning forvolumecatering,volume indentand purchasesystem

Unit-2
Teaching Hours:8
Indian regional cuisines
 

Introductionto IndianCuisine                                                                                  

 Characteristicsof the cuisine,cooking techniques, LocalSpicesand distinctiveingredients (staple, vegetables, breads etc.). History, Concepts, Tradition, Customs,Festivals,and Sweets.

Jammu KashmirPunjab

Awadh

 

IntroductiontoNorth Easterncuisine

Unit-3
Teaching Hours:8
Characteristics of the cuisine
 

Characteristicsofthecuisine,cooking techniques,LocalSpicesanddistinctiveingredients(staple, vegetables, breads etc.) History, Concepts, Tradition, Customs, Festivals, andSweets

Hyderabadi KeralaKarnataka

Tamil Nadu

AndhraCuisine

Unit-4
Teaching Hours:8
Characteristics of the cuisine
 

Characteristicsofthecuisine,cooking techniques,LocalSpicesanddistinctiveingredients(staple,vegetables, breads etc.)

History, Concepts, Tradition, Customs, Festivals, and SweetsMaharashtra

BengalGoan

 

Introductionto GujaratiCuisine

Unit-5
Teaching Hours:8
International Cuisines
 

Spanish Cuisine, Mexican Cuisine, French Cuisine, Italian Cuisine– Introduction, history,geographical condition, climate, weather, culture, tradition, physical features, food habits,importanceof meat, vegetables, spices, herbs, staplefood, popular dishes etc.

 

Introductionto Greek,Moroccan, LebaneseCuisine

Unit-6
Teaching Hours:5
Bakery
 

6.1  Meringue – Introduction, types- French, Italian and Swiss, Texture, method ofpreparation.

BakedCustards= Introduction,differencebetweenbakedand stirred,Classic creamsandmenu examples

Puff pastry and phyllo pastry – Introduction, Different types, Different folds, storage –self lifeand menuexamples

Text Books And Reference Books:

Bali,P.S.(2012).InternationalCuisine&FoodProductionManagementParvinderS.Bali.Oxford.

Essential Reading / Recommended Reading

Bali, P.S (2014). Quantity Food Production Operations and Indian Cuisine. Oxford University, Pr.

Bhatnagar, S., & Saxena, R. K. (1997). Dastarkhwan-e-Awadh. New Delhi: HarperCollins Publishers, India.

Gill, P. (2011). Punjabi Cuisine.

Jaffrey, M., Wilson, H., & Hanscomb, C. (2011). A Taste of India. London: Pavilion. Kalra, J. I. (2011). Prashad: Cooking with Indian Masters. Allied Pub. Private.

Karan, P., & Welcomgroup Hotels, P. (1998). A Princely Llegacy, Hyderabadi cuisine. New Delhi: HarperCollins Publishers India.

Mathew, K. M. (1964). Art of Indian Cookery: By Mrs. K.M. Mathew. Kottayam:Manorama Pub. House.

Mohan, R. (2008). Art of Indian Cookery (4th ed.). Roli Books Pvt Ltd.

Ruhlman, M., & Polcyn, B. (2005). Charcuterie: The craft of salting, smoking, and curing (1st ed.). New York: W.W. Norton.

Sapru, S. A. (2009). Zaika: Kashmiri Pandit Cuisine. New Delhi: HarperCollins Publishers India.

T. (n.d.). The Book of Ingredients.

Waza, K. M., Waza, K. M., & Waza, K. M. (2010). Wazwaan: Traditional Kashmiri cuisine. New Delhi: Roli Books.

Achaya, K. T. (1994). Indian food: A Historical Companion. Delhi: Oxford University Press Restaurant review, Street food assignment, group presentation and Workshop write up Theory of Bakery and Patisserie - A book by Parvinder s.Bali

Advanced Bread & Pastry- Michael Suas.

 

Evaluation Pattern

Component

Description

Units

Maximummarks

Weightage

Total             Marks             inFinal Grade

CIA1A

Individual

 

10

20%

10

CIA1B

Individual

 

10

10

CIA2

Mid-term

 

50

25%

25

CIA3A

Individual

 

10

20%

20

CIA3B

Individual

 

10

 

ESE

 

 

50

30%

30

Attendance

 

 

10

5%

5

TOTAL

 

 

100

BHM332 - WINE STUDIES AND MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course provides an in-depth knowledge of wine, from its production to sales andservice.ThecoursewillcovervariouswinegrowingcountriesfromtheOld-Worldcountrieslike France and Italy to New World countries such as the USA, Australia, and India. Thetheoretic and practical approach to learning offered, will broaden, and deepen the studentsunderstandingon wineand wine business.

Learning Outcome

CO1: Interpret the understanding of wine industry, manufacturing process, types, sales and service.

CO2: Choose and identify different types of wines based on varietals and geographical regions.its style, grape variety and producing region.

CO3: Identify and classify different laws for alcoholic beverages

CO4: Recommend appropriate wine for various dishes

CO5: Propose a restaurant wine list.

Unit-1
Teaching Hours:6
Introduction to Alcoholic Beverages
 

 

Willinitiatethestudentstotheworldof alcoholicbeverages.Studentswillhave knowledgeof alcohol, types of alcohol, ill effects of alcohol and social responsibility towards the trade

Unit-2
Teaching Hours:7
Introduction to Wines
 

             

Knowledgeoftheexcitingworldofwines-Origin-Viticulture-Vilification-manufacture-moderntrends.

Unit-3
Teaching Hours:10
Old World Wines
 

                   

WinesfromthecountriesofFrance,Italy,Germany,Spain,etc.Aboutappellationsinvolvedforthesame, laws, regions and other keydevelopments relatedwithrespect tothetrade

Unit-4
Teaching Hours:6
New world wines
 

        

Knowledgeofnewcountriesinvolvedinwinebusiness,modernmanufacturingstyles,methods.

Unit-5
Teaching Hours:10
Fortified and Aromatized Wines
 

Knowledgeoriginoffortifiedandaromatizedwines,types,styles,manufacturingandserviceof the same

Unit-6
Teaching Hours:6
Food and Wine Harmony
 

 

       

Typesofcuisines- matching-new and old-worldwine pairing -nuances

Text Books And Reference Books:

AlbertW.A.Schmidt,JohnPeterLaloganes.TheBeverageManager'sGuidetoWines,Beersand Spirits(3rd Edition)

MadelinePuckette,JustinHammack(2015)WineFolly:TheEssentialGuidetoWinePaperback

Essential Reading / Recommended Reading

AndrewDurkan,.(2012).Beverage BookLondon:ELBS

Evaluation Pattern

Component

Description

Units

Maximummarks

Weightage

TotalMarksinFinal

Grade

CIA1

Individual/GroupAssignment

I

20

20%

20

CIA2

Mid-term

I,II,III,IV

50

25%

25

CIA3

Individual/Group

IV,V,VI

20

20%

20

ESE

 

I,II,III,IV,V,VI

50

30%

30

Attendance

 

 

5

5%

5

TOTAL

 

 

100

BHM333 - ROOMS DIVISION MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Thissectionexploresthekeyelementsofhotelhousekeeping,thetheoreticalfoundationandtechniques of operations and management. The lessons provide an exhaustive coverage ofthecore andimportant conceptsintermsofsettingupand runningtheoperationssmoothly.

 

StudentsareinstructedandtrainedinHousekeepingskillsoperationsandmanagement,taskbreakdowns and actual application of the important concepts narrated in the modules. Themodulesalso focus on therealproblems and situations hospitalitymanagersface.

Learning Outcome

CO1: Outline the Characteristics and classification of different textiles

CO2: Develop processes towards contract services

CO3: Analyse the functions of laundry operations

CO4: Assess the process towards safeguarding assets

CO5: Elaborate on cost management as a control tool

Unit-1
Teaching Hours:8
Textiles and fibers in housekeeping
 

Origin,characteristics, types,sizesofdifferent fabrics inhotels

Unit-2
Teaching Hours:8
Outsourcing and contracting
 

Definingoutsourcingandcontracts,hiringcontractproviders,pricingacontracts,advantagesand disadvantages of outsourcing

 

Unit-3
Teaching Hours:8
Controlling Operations
 

TheBudgetprocess,planningtheoperatingbudget,usingbudgetasacontroltool,budgetingexpenses,controlling systems

Unit-4
Teaching Hours:8
Energy and Water Conservation in Lodging properties.
 

EnergyandWaterConservationinLodgingproperties.

Unit-5
Teaching Hours:8
Risk and Environmental Management
 

Safetyinthehousekeepingdepartment,securityinthehousekeepingdepartment,environmentalmanagementandthehousekeepingdepartment,fightingtheriskofinfectiousdisease.

Unit-6
Teaching Hours:5
New Dimensions and changing trends in Housekeeping
 

Greenhousekeeping,Evarevolution,productanddesigntrends,designtrends,servicetrends,personnel trends,technologicaltrends, Housekeeping software

Text Books And Reference Books:
 

CasadoM.A.(2014). Housekeeping management.NJ:John Wiley &Sons,Inc

Essential Reading / Recommended Reading

Raghubalan-G.&Raghubalan-S. (2015).Hotelhousekeepingoperationsandmanagement.NewDelhi: Oxford university press.

Evaluation Pattern

Component

Description

Units

Maximummarks

Weightage

Total    Marks             inFinal Grade

CIA1A

Individual

 

10

20%

10

CIA1B

Individual

 

10

10

CIA2

Mid-term

 

50

25%

25

CIA3A

Individual

 

10

20%

20

CIA3B

Individual

 

10

 

ESE

 

 

50

30%

30

Attendance

 

 

5

5%

5

TOTAL

 

 

100

BHM334 - COST ACCOUNTING (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:

The course aims to provide the students an understanding of the costing principles with a special emphasis on the hospitality industry and understand the various terms used in cost accounting. The course also aims to explore the various cost control techniques used in manufacturing and service industry, analyze cost management techniques like material costing, Marginal costing and standard costing, construct cost sheet and analyze the methods and techniques used for cost management in the hotel industry.

Course Objectives:

  1. To enable students to understand the importance of costing and its techniques in the hospitality industry.
  2. To introduce basic concepts of cost control techniques used in the service industry.
  3. To analyze the methods and techniques used for cost management in the hotel industry.
  4. To estimate marginal costing in the hotel industry for managerial decisions.
  5. To design appropriate tools and techniques to control the cost in hotel industry

Learning Outcome

CO1: Analyse core concepts of costing and the role of cost accounting in business and society

CO2: Examine and propose an appropriate cost control technique for the Costing function

CO3: Analyse costing strategies based on product unit, process, and techniques used for cost management in the hotel industry.

CO4: Examine different tools and techniques in hotel costing

CO5: Analyse and design an appropriate cost management technique in the hotel industry

Unit-1
Teaching Hours:5
Cost Accounting- Introduction
 

Level of Knowledge: Conceptual

 

Cost Accounting- meaning and scope- objective- Advantages & Disadvantages of cost accounting- Cost concept-Cost unit- Cost center - Elements of costing- Costing methods and techniques. 

Unit-2
Teaching Hours:10
Preparation of cost sheet
 

Preparation of cost sheet: meaning- importance-methods of preparing cost sheet, Objectives of food costing or material costing, Food Cost Sheet or Ingredient Cost Sheet, Labour Cost, After-wage profit, Hotel cost Sheet.           

Unit-3
Teaching Hours:8
Material cost
 

Level of Knowledge: Analytical

 

Classification of material- meaning- objectives of material control- methods of pricing material- issues: FIFO method and LIFO method. 

Unit-4
Teaching Hours:8
Marginal Costing
 

Meaning- significance- Cost-Volume-Profit (CVP) Analysis, Break Even Point- Problems on BEP- P/V ratio, Angle of Incidence, and Margin of Safety.

Unit-5
Teaching Hours:8
Standard Costing
 

Meaning of Standard Costing, Advantages and Disadvantages of Standard Costing, Types of standards, Problems on material and labor variance only. 

Unit-6
Teaching Hours:6
Uniform System of Accounting
 

Meaning, Advantages, Limitations, and Remedies of Uniform System of Accounting and Departmental Accounting

Unit-6
Teaching Hours:6
Menu Costing
 

Menu Costing-Meaning-Methods of Menu Costing-Banquet Costing

Text Books And Reference Books:

Kumar, P., & Daniel, L. (2012). Cost and Financial management for hotels. New Delhi: Tata McGraw-Hill.

Essential Reading / Recommended Reading
  1. Jain, S., & N Cost Accounting Principles and practice. Ludhiana: Kalyani publishers.
  2. Shukla, M. B. (2012). Cost and Management Accounting. Mumbai: Himalaya Publishing House.
  3. Arora M.N (2014) Cost Accounting-Principles and Practice; Vikas Publishing House, New Delhi
Evaluation Pattern

Component

 

Description

Units

Maximum marks 

Weightage

Total Marks in Final Grade

CIA1A

Individual

 

10

20%

10

CIA 1B

Individual

 

10

10

CIA2

Mid-term

 

50

25%

25

CIA3 A

Individual

 

10

20%

20

CIA3 B

Individual

 

10

 

ESE

 

 

50

30%

30

Attendance

 

 

5

5%

5

TOTAL

 

 

100

BHM335 - HYGIENE AND SANITATION (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:1

Course Objectives/Course Description

 

Thecourseisaimedatfamiliarizingthestudentsregardingcontaminatedfood,causesofcontaminationandsanitarytechniquestodevelopethicstowardsmaintaininghygieneandsanitationinandaroundthehotelproperty.Thiscoursealsocoverstheprinciplesandpracticesofhygieneandsanitation as applied to the food service industry. The course undertakes a holistic approach byenlighteningthestudentsaboutthehygieneandsanitationfollowedinthehotelindustryandtheirill effectsif notfollowedstrictly.

Learning Outcome

CO1: Demonstrate an understanding about the role of food safety and hygiene in a food service operation.

CO2: Identify the significance of the cleaning and sanitizing procedures of the equipments and the environment.

CO3: Analyse the techniques used in the method of preparation and storage of food, high risk foods, food contamination and food hygiene regulations.

CO4: Explain the different types of food laws and regulations.

CO5: Discuss the various types of food borne illnesses and the safe food handling and sanitary procedures.

Unit-1
Teaching Hours:5
Introduction to Hygiene and Sanitation
 

Hygiene, Necessity for personal hygiene, Sanitation, Types of hygiene, Principles of the Sanitationand Hygiene, Importance of hygiene and sanitation in The Hospitality Industry, Management andSanitation, Sanitation training and education, Advantages of the training program, Who should betrained, what a training program should include, steps in planning and implementing a training,employmentpractice

Unit-2
Teaching Hours:5
Hygiene and Sanitation in food sector
 

General principles of food hygiene, Personal hygiene for staff members in the production areas inpreparing food or coming in touch with food and beverages; Hand washing, Protective clothing,Jewellery, Smoking, Nose and mouth, Cuts, boils, and septic spots, Reporting illness. Personalhygieneforstaffcomingintouchwithguests.FoodPoisoningandFoodSpoilage:FoodPoisoning-Meaning,Types,Waterandfood bornediseases,Moulds, Yeasts, Bacteria, HACCP.

Unit-3
Teaching Hours:5
Cleaning Procedures
 

Cleaningandsanitizing,Necessityforefficientcleaningprogramme,Typesofsoil,water-safety

aspectsof processingwater(uses&standards), cleaning,agentsand equipments.Typesofcleaningequipments-Manualandmechanical,Threemethodstowash,Rinseandsanitizefoodcontact  surfaces,Cleaning ofpremisesand surroundings, Wastewater and wastedisposalDisinfectants,CleaningSchedules,Pest Control&wastedisposal.

Unit-4
Teaching Hours:5
4.1 Food Laws and Regulations; 4.2 Quality and Food Standards
 

4.1  FoodLawsandRegulations

Regulatory agencies, control of food quality, The food safety and standards act, 2006, Specialresponsibilities for food safety. Municipal laws and Swachh Abhiyan, Swachh Urban and SwachhSurvekshan.

4.2  Qualityand FoodStandards

Quality, Hazard analysis and critical control point (HACCP), Steps in HACCP, Application stagesand stepsof HACCP.

Unit-5
Teaching Hours:5
Proper Care and Food Sanitation
 

Foodhandlingforkitchenandservicestaff,High-riskFoods,PreventingContamination,Temperature Control,Storageof variousfoodmaterials,Food hygiene regulation.

 

IntroductiontoTransportSanitation

Unit-6
Teaching Hours:5
Food Microbiology
 

Intruduction,Microorganismsgroup,importantinfoodmicrobiology,viruses,bacteria,fungiAlgae,Parasites,FactorsaffectingthegrowthofmicrobesandBeneficialroleofMicrobes

Text Books And Reference Books:

Lelieveld,H.,Holah,J.,&Napper,D.(2014).Hygieneinfoodprocessing.Cambridge:WoodheadPublishing.

 

Essential Reading / Recommended Reading

.Marriott, N., & Robertson, G. (1997). Essentials of Food Sanitation. Boston, MA: Springer US.

 Stanga, M. (2010). Sanitation. Weinheim:Wiley-VCH.

Evaluation Pattern

 

Component

Description

Units

Maximummarks

Weightage

TotalMarksinFinalGrade

 

 

CIA1A

Individual

 

10

20%

10

 

 

CIA1B

Individual

 

10

10

 

 

CIA2

Mid-term

 

50

25%

25

 

 

CIA3

Individual

 

20

20%

20

 

 

ESE

 

 

50

30%

30

 

 

Attendance

 

 

5

5%

5

 

 

TOTAL

 

 

100

 

BHM336 - ORGANIZATIONAL BEHAVIOUR (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Organizations are made by people and for the people. Organizational effectiveness dependson the effective management of the people in the workplace. This is when organizationalbehavior comes into the picture.This subject focuses on the basic elements that determinehumanbehavior in an organization.

Learning Outcome

CO1: To understand how to individual and group behavior plays role in organizational work-life.

CO2: To learn how to manage individual and group behavior towards organizational effectiveness

CO3: To understand challenges faced and coping strategies adopted by managers while introducing and changes in the organization.

Unit-1
Teaching Hours:6
Organizational Behavior
 

LevelofKnowledge:Basic

Meaning,DefinitionofOrganizationalBehavior,EvolutionofOBasadiscipline,Contributionfromotherdisciplines,OBFramework,Emergingissuesinorganizationbehavior

Unit-2
Teaching Hours:10
Personality & Learning
 

LevelofKnowledge:Basic

Definition,Determinantsofpersonality,Approachestounderstandingpersonality–TheBigFive Model, MBTI, DISC and FIRO-B, Types of Problem-Solving Behavior and OtherPersonalityTraitsatworkplace.

Meaning of learning – Importance and barriers to learning, Theories of learning- ClassicalConditioning,Operantconditioning,Cognitivetheory,ObservationalTheory/Sociallearningtheory, Principles oflearning.

Unit-3
Teaching Hours:8
Attitudes, Perception & Values
 

LevelofKnowledge:Basic

Meaning,Formationofattitudes,ABCmodel,CognitiveDissonance,Changingourattitudesandothers;WorkAttitudes-JobSatisfaction,JobInvolvementandOrganizationCommitment. Values- Types-Instrumental and Terminal; Meaning and definition. Basicstages of Perceptual Process, Perceptual Selection, Perceptual Interpretation, AttributionProcess;OrganizationalApplications.

Unit-4
Teaching Hours:6
Group Dynamics
 

LevelofKnowledge:Basic

Meaning – Types of groups – Functions of groups, Stages of Group formation, GroupProcesses- Group Norms, Group Roles, Group Cohesiveness, Group Size; Threats to groupeffectiveness;Evolution ofgroups into teams.

Unit-5
Teaching Hours:9
Leadership and Motivation
 

LevelofKnowledge:Basic

Concept – Leadership and Management; - Ohio & Michigan Studies - Managerial Grid;ContingencyPerspectiveofLeadership-SituationalLeadershipandPath&Goalofleadership,charismaticleaders, Leaders asmentors and EthicalLeadership.

Meaning – Basic Motivation Process, Motivation and Performance; David McClellandmodel,AlderferERGTheory;PorterandLawlermodel,Typesofrewardsandtheirimplication.

Unit-6
Teaching Hours:6
Organizational Development
 

Concept–Meaning,Definition,Need,FeaturesandImportanceofOrganizationalDevelopment, Process, Managing the Organizational Development, Interventions, Clientconsultantrelationships and BenefitsofOrganizational Development

Text Books And Reference Books:

Singh,K.(2014).OrganizationalBehaviour:TextandCase.NewDelhi:PearsonEducation.

Essential Reading / Recommended Reading

·        Aswathappa,K.(2010).OrganizationalBehaviour(Text,CasesandGames).Bangalore:Himalaya Publication.

·        Greenberg,J.,&Baron,R.A.(2008).BehaviourinOrganizations.PearsonPrenticeHall.

·        Nelson,D.L.,&Quik,J.C.(2008).OrganizationBehaviour.ThomsonSouthWestern.

·        Robbins,S.P.,Judge,T.A.,&Vohra,N.(2011).OrganizationalBehaviour.PearsonEducationAsia.

Fincham,Robin;Rhodes,Peter;(2010).PrinciplesofOrganizationalBehaviour,OxfordUniversity Press

Evaluation Pattern

Component

Description

Units

Maximummarks

Weightage

Total             Marks             inFinal Grade

CIA1 one or two componentsIndividual/Group

20

20%

20

CIA2

Mid-term

 

50

25%

25

CIA3 one or two componentsIndividual/Group

20

20%

20

ESE

 

 

50

30%

30

Attendance

 

 

5

5%

5

TOTAL

 

 

100

 

 

 

 

BHM351 - QUANTITY CULINARY OPERATIONS- REGIONAL CUISINE (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:50
Credits:2

Course Objectives/Course Description

 

ThepracticalcourseisdesignedforallstudentsofIIISemesterwhichwillsurfacearoundIndianspices,masalas,cookingmethods,cookingtechniquesandmenus.Itwillgivea practical experience for students to analyze and taste the flavors of certain Indian Regionalcuisine with an emphasis to house flavors. It will provide students hands on compilation ofmenus to experiment on. This course introduces students to current culinary trends whichincludesavarietyofpreparationmethods.Topicsincludecurrentanddevelopingtrendssuchas adaptation of native/regional ingredients and preparation methods into conventionalcuisines.Uponcompletion,studentsshouldbeableletodemonstrateknowledgeofavariety

ofcontemporarycuisines.

Learning Outcome

CO1: Demonstrate a basic understanding of cooking skills and practical knowledge in regional dishes of India.

CO2: Experiment with various Indian spices and ingredients. Understanding their flavors, textures, and specific uses in the regions of India.

CO3: Classify and understand various cooking methods and techniques of regional foods of India

CO4: Identify the significance of local produces, customs and believes in food of the regions of India

CO5: Analyze the flavors, ingredients, nutritional aspects of various regional cuisines of India

Unit-1
Teaching Hours:4
Tamil Nadu Cuisine
 

Tossed Salad

Mutton Pepper Fry Cluster Beans Subji Steamed RiceTadkadal

 Semiya Payasam

Unit-2
Teaching Hours:4
Karnataka Cuisine
 

Kosambri

FieldbeansandPotatocurryMuttonchops

Pulao

 DalPayasa

Unit-3
Teaching Hours:4
Menu
 

Macchi Hara MasalaAluBaingan/ChapatiPlain Dal

SteamedRice

Sheera

Unit-4
Teaching Hours:4
Menu
 

DhanyaTamatarTomato ShorbaKheema masalaBhindi methi

TadkaKhatti dhal/Steamed Rice

 Lauki kaKheer

Unit-5
Teaching Hours:4
Menu
 

Fish CutletStuffedCapsicumPrawnCurry

Brown Onion Pulao

 FruitCustard

Unit-6
Teaching Hours:4
Menu
 

MasalaFriedFishAloo-HingtilTadka’Punjabhi Dal

Poori

 Carrot Halwa

Unit-7
Teaching Hours:4
Menu
 

Mix Veg Curry

 Onion Raita

 ChickenKhorma

 GheeRice

 Phirnee

Unit-8
Teaching Hours:4
Menu
 

ChickenTikka

Mutter Paneer

Punjabi Dal

Jeera Pulao

Tinda Alu

TandooriRoti

Carrot Halwa

Unit-9
Teaching Hours:4
Menu
 

Madras Fish CurryMorkozhumbuVendaikka frySteamedRice

 RavaPayasam

Unit-10
Teaching Hours:4
Menu
 

Kodi kura/

 SteamedRice

Raw banana fry

Spicy Andhra DalT

omato pachadi

RiceKheer

Unit-11
Teaching Hours:10
Menu
 

Bakery

Unit-12
Teaching Hours:10
Menu
 

Bakery

Text Books And Reference Books:

Bali,P.S.(2012).InternationalCuisine&FoodProductionManagementParvinderS.Bali.Oxford.

Essential Reading / Recommended Reading

Bali,P.S.(2012).InternationalCuisine&FoodProductionManagementParvinderS.Bali.Oxford.

Evaluation Pattern

Component

Description

Units

Maximummarks

Weightage

Total    Marks             inFinal Grade

 

CIA

Lab manual&weekly assessment

1-12

35

 

70%

30%

 

35

 

Viva   & PracticalAssessment

1-12

15

15

Assessment

 

 

 

 

 

TOTAL

 

 

50

BHM352 - WINE STUDIES AND MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:50
Credits:2

Course Objectives/Course Description

 

  Thiscourseprovidesanin-depthknowledgeofwine,fromitsproductiontosalesandservice.The course will cover various wine growing countries from the Old-World countries likeFranceandItalytoNewWorldcountriessuchastheUSA,AustraliaandIndia.Thetheoreticandpracticalapproachtolearningoffered,willbroadenanddeepenthestudentsunderstandingon wineand wine business.

Learning Outcome

CO1: Demonstrate responsible service of alcoholic beverage

CO2: Taste and analyses the tasting notes for a wine and serve it in a professional manner.

CO3: Identify the important wine grape varieties.

CO4: Recommend food and wine pairing

CO5: Develop a wine list.

Unit-1
Teaching Hours:4
Welcome and Introduction to Wine Class
 

Identifywineglasses

To understand accessories of the wine tradeUnderstanddifferent wineterms

Unit-2
Teaching Hours:4
Responsible service
 

Understandtheimpact ofalcohol.

Understandtherulesandregulationsregardingsale,serviceandconsumptionofalcoholicbeverages.

Practiceresponsible service.

Unit-3
Teaching Hours:4
Tasting and Evaluating Wine
 

Tounderstand wine tasting notes in depth

Understandandcompare differenttypesofwine tasting

Unit-4
Teaching Hours:4
Factors affecting wine quality and price
 

Understand the various factors which determine the quality of a wine

Discussthe global wine business

Unit-5
Teaching Hours:4
Classic grape varieties
 

Identifytheclassicgrapevarieties

Unit-6
Teaching Hours:4
Styles of wines
 

Identifyvariouswinetypesandstyles

Unit-7
Teaching Hours:4
Understanding the label
 

Identifyand explain winelabels from different countries

Unit-8
Teaching Hours:4
Sparkling Wines
 

Sparklingwineservice

Differentsparklingwineflavors

Unit-9
Teaching Hours:4
Fortified wines
 

Tobeabletoidentifyandcomparedifferenttypesoffortifiedwines.

Unit-10
Teaching Hours:4
Wine Service
 

Explain the job and requirement of a sommelierServiceof different typesofwines

Unit-11
Teaching Hours:4
Food and wine paring
 

Understandandapplytheartandscienceoffoodandwineparing

Unit-12
Teaching Hours:16
Revision/CIA
 

Toplanand createarestaurantwinelist

Text Books And Reference Books:

AlbertW.A.Schmidt,JohnPeterLaloganes.TheBeverageManager'sGuidetoWines,Beersand Spirits(3rd Edition)

MadelinePuckette,JustinHammack(2015)WineFolly:TheEssentialGuidetoWinePaperback

Essential Reading / Recommended Reading

AndrewDurkan,.(2012).Beverage BookLondon:ELBS     

Evaluation Pattern

Assessment Outline:

 

Component

Description

Units

Maximummarks

Weightage

Total Marks inFinalGrade

 

 


 

CIA

Lab      manual            &

weeklyassessment

1-12

35

70%

35

 

Viva     &             Practical

Assessment

1-12

15

30 %

15

 

 

 

Total

 

 

 

50

 

BHM381 - INTERNSHIP PROJECT (2023 Batch)

Total Teaching Hours for Semester:0
No of Lecture Hours/Week:0
Max Marks:100
Credits:2

Course Objectives/Course Description

 

Internship in Hospitality Management is a 3- credit course. This course is a requirement forgraduation and is designed to provide students with an opportunity to apply concepts andtheories from their course work to practical work experiences in the hospitality industryunder the direction of industry professionals. It is the student’s responsibility to secure aninternship position, and all internship experience must have prior approval from his or heradviser. In addition to the field experience, students are also required to complete writtenassignments.

Learning Outcome

CO1: Illustrate the fundamental concepts of hospitality and the importance of these concepts as the cornerstone of success in the hospitality industry.

CO2: Interpret and analyze financial statements and budgets.

CO3: Analyze and differentiate the range of technologies used in the operation and marketing of a hospitality business.

CO4: Identify and apply principles of sales and current trends in marketing.

CO5: Describe and apply skills in human resource management.

CO6: Apply principles of leadership and management in the hospitality business operation.

CO7: Recognize the strengths and benefits of cultural and generational diversity and its impact on guest experience and employee satisfaction.

CO8: Demonstrate how to manage daily operations of a hospitality business.

CO9: Summarize and apply principles of business law and ethics and global business etiquette

Unit-1
Teaching Hours:0
Instructions
 

·        Thefollowing questions andprojects are tobe discussedinyour Report.

·        Includecopiesofmaterialyoucollectedfromyourexperiencesthatarerelevant,i.e.,organizationalcharts, policies & procedures, records, etc.   

·        The Answers should not be in a YES or NO format. You are required to elaborateandexplainindetailwhyyousupportordonotsupportcertainactionsthataretaken,policiesand procedures,methods used etc.,

·        InadditiontothisreportyouarerequiredtomaintainInternshipworkbookandmakeanoteof all observationsmade on daily basis.

·        PleaseNote:UseA4sizesheet,useArialfont,size12,linespacing1.5usebothsidesofthe sheet.

Unit-2
Teaching Hours:0
Organizational Details and Chart
 

·        NameoftheProperty  

·        CompanyName

·        NameofGeneralManager

·        HistoryoftheProperty           

·        ChallengesfacingtheProperty          

·        Long-termplans fortheProperty

·        NameoftheDepartmentalHead

·        No ofRoomsand Types

·        NamesoftheVariousFood&Beverage Outlets

·        FacilitiesOffered

·        Roomtariffrates

·        ClienteleCategory

·        PrepareanorganizationalchartofthePropertyand Identifythetotalnumberofstaffineach department

·        Vision and Mission oftheorganization /facility

 

·        Uniquenessof the property

 

Unit-3
Teaching Hours:0
Position information
 

·        Position information  

·        Discussthe position(s)in whichyou worked.Explain indetail:

·        Whoyoureported toandstatepositionresponsibilities

·        Identifyatleastfiveaspectsofyourworkthathelpedyouunderstandtheexpectationsandresponsibilitiesof organization managers.

·        Identify at least three aspects of your work, if you were the manager of the facility,youwouldliketochange.Discusswhyyouwantthesechangedandhowyouwouldmakethese changes.   

Unit-4
Teaching Hours:0
Journal Questions
 

·        Whathaveyou donein yourinternship?

·        Howwere youtrainedforyourposition?

·        How hasyour supervisorintroducedyou toyourco-workers?

·        Whatareyour first impressionsof your internship?

·        How hasyour supervisorhelpedyou transitioninto your position?

·        Whathaveyou learnedduring your internshipthus far?

·        7.Whatfrustrationshaveyouhadwithyourinternship,andwhatcanyoudo(orhaveyoudone)towork through them?

·        Whatstrengths, skills, and abilities haveyou brought from your internship?

·        What are some of the weaknesses or deficiencies in your abilities or knowledge thatyou will be abletoimproveupon during this internship?

·        Whathaveyou learned in the processofthisinternship thus far?

·        11.Whathaveyou been doing in your internship?Specify department wise.

·        Whatadditional responsibilitieshave you been given?Specify departmentwise

·        Isthisthefieldyouwanttoenterwhenyougraduate,orareyoulearningthatyouwould like to exploreotheroptions?

·        Pleasedescribethemostsignificantthingsthatyouhavelearnedduringyourinternshipand howyou plan toapplythat learningtoyourfuture career.

·        Overall,howimportantorsignificanthasthisinternshipexperiencebeeninyoureducationin the BHM program?

Unit-5
Teaching Hours:0
Internship workbook
 

Take your Logbook with you each day and list your activities as you go. Also give somefeedback on what you enjoyed. Add selfie and pictures as additional information. You mayneedto ask your supervisor for assistance with this.

Text Books And Reference Books:

Professional experience in Hotels. 

Essential Reading / Recommended Reading

Professional experience in Hotels. 

Evaluation Pattern

Evaluationforstudentswillbebasedonthe-InternshipLogbook,InternshipReportandViva.

LAN321A - FRENCH-I (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

The first level of the method allows the acquiring of communicative skills- the mastery ofwhich is absolutely essential for minimal exchanges in India between a professional in aspecific field and a French speaking client. The spiral progression in the method allows thegradualmasteryof languageskills through aseries of exercises.

Learning Outcome

CO1: Learn the very basics of French

CO2: Enable students understand the Hotel Familiarized language where French terms are used.

CO3: Prepare the student to understand the language gradually in the other semesters to come.

Unit-1
Teaching Hours:10
Here you are
 

Situations      -Reception / Coach

Know–how-Greeting/ Showingsomething / Thanking

Grammar      -    DefiniteandIndefiniteArticles/ContractedArticles/PossessiveandDemonstrativeAdjectives.

Culturalinformation–Togreetaperson /Names

Unit-2
Teaching Hours:10
Hello / Good Morning
 

Situations      -Airport / Reception / Bar

Know- how- Introducing oneself / Receiving clientsGrammar        -Presenttense

Culturalinformation-Frenchtouristsabroad/IndiaasseenbytheFrench/

 Frenchvisitors  in India

Unit-3
Teaching Hours:7
I have a?.
 

Situations     -Reception/TravelAgency/TravelExchange/TouristspotsKnow-how      -Receiving /Communicating

Grammar      -Present tense / AlphabetsCulturalinformation– Hotelsin France

Unit-4
Teaching Hours:7
A Room for ?..
 

Situations      -Reception/Bar/TravelAgencyKnow- how-Receiving / Allotting a roomGrammar   -Conditionalpresent tense

Culturalinformation - Air conditioning/ Noise / Swimming pool

Unit-5
Teaching Hours:7
There?s only?..
 

Situations     -Reception/TravelAgency/TravelExchange/ShopKnow-how      -Receiving/giving rates

Grammar       -Howmuch? / Howmanyetc?

Culturalinformation -Tariffsofhotelroomsin France

Unit-6
Teaching Hours:4
Can you??
 

Situations     -    Reception / Travel Exchange / Bar / RestaurantKnow-how                         -       Helpingwithformalities/WritingrecipesinFrenchGrammar      -                      Imperativetense.           

Culturalinformation-Formalities forchecking in/foreign currency                                                                                                      LearningActivities

OralPracticeoftheLanguage-videoandaudioexercises-roleplays-andwrittenskillspracticed.Etc.

Text Books And Reference Books:

Chandashekar-R.-&Hangal-R(2002).AVotreService I.W.R.Goyal-NewDelhi-2002.

Essential Reading / Recommended Reading

Chandashekar-R.-&Hangal-R(2002).AVotreServiceI.W.R.Goyal-NewDelhi-2002.

Evaluation Pattern

It’s acontinuousassessmentandmarkedforGrading.

LAN321B - SPANISH-I (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

Toteachverbalcommunicationthroughgrammar,vocabularyand   exercises.Teaching of language from alphabets to form sentences and progress towards paragraphwriting.

Learning Outcome

CO1: Student will be able to talk casually about topics of current public and personal.

CO2: Students will learn culinary vocabulary and knowledge about Spanish dishes.

CO3: Students in the Spanish program develop in-depth content knowledge about Hispanic cultures

CO4: Student will be able to understand most speech on familiar topics

CO5: Student can read and understand written texts in areas of the their special interest, Student will able to recognize the value of Spanish language learning and Hispanidad cultures through participation in a variety of activities.

Unit-1
Teaching Hours:2
Unit 1
 

1.     Overviewand introduction

2.     Alphabets,sounds and words

3.     Country names and nationalities

Unit-2
Teaching Hours:2
Unit 2
 

1.     Professions,exercises for reading

2.     Numbers1-10,greetings and farewell

3.     Definite articles,numbers 11-20 days,months

Unit-3
Teaching Hours:2
Unit 3
 
  1.     Indefinitearticles,seasons,colours
  2.  Short phrasesusing articles
  3.  Gender andpluralrules,numbers20-30
Unit-4
Teaching Hours:2
Unit 4
 
  1. Possessive adjectives,uses,phrases
  2. Numbers30-100
  3. Regularverb-arconjugation,usesandsentences
Unit-5
Teaching Hours:2
Unit 5
 
  1. Excercises witharverbs
  2. Regular verb- er conjugation,uses andsentences
  3. Excercises with er verbs
Unit-6
Teaching Hours:2
Unit 6
 
  1. Regularverb-ir conjugation,uses and sentences
  2. Excerciseswithirverbs
  3. verbestarconjugation,usesand sentences

 

Unit-7
Teaching Hours:2
Unit 7
 
  1. Excerciseswithestar
  2.  verbserconjugation ,usesandsentences
  3.   Excerciseswithser
Unit-8
Teaching Hours:2
Unit 8
 
  1. Adjectives,meaningandgender
  2. verbtenerconjugation,uses and sentences
  3.   excerciseswithtener
Unit-9
Teaching Hours:2
Unit 9
 
  1. preposiciones
  2.  sentences/paragraphwriting
  3.  questionsandanswers
Unit-10
Teaching Hours:2
Unit 10
 
  1. sentences/paragraph writingwith ser
  2.  sentences/paragraph writingwith tener
  3.  verbhay conjugation,usesand sentences
Unit-11
Teaching Hours:2
Unit 11
 
  1. paragraphwritingaboutoneself
  2.  excerciseswithregularverbs
  3.  excerciseswithirregularverbs
Unit-12
Teaching Hours:2
Unit 12
 
  1. paragraph writingabout afriend
  2.  reflexiveverbsconjugation
  3. reflexiveverbssentences
Unit-13
Teaching Hours:2
Unit 13
 
  1. readingtime
  2.  daily routine
  3.  writingaboutfamily,friends,cityetc
Unit-14
Teaching Hours:2
Unit 14
 
  1. dialogues ina givensituation
  2. roleplays
  3.  likes and dislikes
Unit-15
Teaching Hours:2
Unit 15
 
  1. dialoguesinarestaurant,cafeteria
  2.  dialogues and taking orders and giving ordersinahotel
Text Books And Reference Books:

Dictionary,preferablyCollins,501VerbConjugationBookfromBarron’s,Aula01,Suena01,Pasaporte01.

Essential Reading / Recommended Reading

Dictionary,preferablyCollins,501VerbConjugationBookfromBarron’s,Aula01,Suena01,Pasaporte01.

Evaluation Pattern

It’s a continuous assessment and marked for Grading.

LAN321C - CHINESE-I (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

"DevelopingChinese”is designed for beginners of Chinese communication skills.This course includes basic characters,grammarandpinyin(pronunciationofwords)for those who want  to be

familiar with the Chinese culture.

Learning Outcome

CO1: Knowledge: The learners will know the basics of the Chinese phonetic system They will know the vocabulary, sentence patterns and the grammar for basic needs of communication in everyday life like greetings, talking about self, family, likes, dislikes and profession, nationality, language etc.

CO2: Skill: They will be able to pronounce the Chinese words more or less accurately and carry out basic communication in the above-mentioned situations.

CO3: Attitude: They will develop an awareness, openness and appreciation with respect to the Chinese culture and language and understand its importance in today's world.

Unit-1
Teaching Hours:2
· Introduction to the language and the Text Book
 

 

Phonetic notes (Initial Tables, Final Tables, Table of Speech Sounds, Tones)

Unit-2
Teaching Hours:2
Lesson 1: Hello
 

·        Phonetic notes (Initial Tables, Final Tables, Table of Speech Sounds, Tones)

 

Unit-3
Teaching Hours:2
Numbers (50-100)
 

·        Numbers(1-50)

 

Unit-4
Teaching Hours:2
Lesson 2: Which country are you from?
 

·        IntroductiontoChinesewriting

 

Unit-5
Teaching Hours:2
Lesson 2: Which country are you from?
 

     

CIA1

Unit-6
Teaching Hours:2
Lesson 3: What is your name?
 

 

Chinese titles, names, surnames, age

Unit-7
Teaching Hours:2
Lesson 4: Do you study French?
 

 

Study, professions, Introducing oneself

Unit-8
Teaching Hours:2
Basic character writing
 

·        CIA2

 

Unit-9
Teaching Hours:2
Lesson 5: How many people are there in your family?
 

   

membersinaChinese family

Unit-10
Teaching Hours:2
Lesson 5: How many people are there in your family?
 

 

talking about your family members

Unit-11
Teaching Hours:2
Currency and number system
 

Chinese money

 

Unit-12
Teaching Hours:2
Weights and measure words
 

Chinese measurements

 

Unit-13
Teaching Hours:2
Lesson 6: How much is half a kilogram of bananas?
 

 

·        CIA3


 

Fruits,vegetables,food, drinks

 

Unit-14
Teaching Hours:2
Lesson 6: How much is half a kilogram of bananas?
 

    

buying things in a shop

Sentencestructure

Unit-15
Teaching Hours:2
Revision and exercises before Endsem
 

RevisionandexercisesbeforeEndsem

Text Books And Reference Books:

Practical Reading and writing exercises.

Essential Reading / Recommended Reading

Practical Reading and writing exercises.

Evaluation Pattern

Continuous assessment and graded.

BHM431 - CULINARY ARTS AND SCIENCE - II (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

CourseDescription:

This course covers classical advanced culinary theory and will focus on a variety of cultural andregionalcuisinesthroughoutAsiancountriesandaboutthetrendtowardscross-culturalcuisines,andthe eclectic foods they produce. This course is structured to teach the students the various types ofconvenience food and their advantages and dis-advantages. The concept of slow food will explorethe conceptual preconditions that in recent years have generated the Slow-Food movement, itsrecyclingofitsownoldtraditionsaswellasitsworldwideimpact.ItalsoaimstogainaprofessionalknowledgeandunderstandingofthecookchillandcookfreezesysteminfoodproductionThecourseundertakesaholisticapproachbyenlighteningthestudentsaboutthewellnesscuisine,theirbenefitsandtheirnutritionalaspectsatalongrun.Thiscoursewillpropose,considerandanalyzethedifferentrelationships between communication and food and how these relationships negotiate our identities,cultures and environments. Finally, this course shares a advanced knowledge on baked goods suchas layered pastries and platted desserts. This course examines food as a window into gender, classandtraditions,wherefoodisdefinedintermsofnutritionalhealthandtasteaswellassocialand ethicalphenomena,suchasthevalueofnature.

Learning Outcome

CO1: Identify and explain nutrients in foods and the specific functions in maintaining health through various wellness cuisines.

CO2: Examine the factors, concepts, principles and characteristics of slow food to facilitate exchange among local networks, reinforcing the sense of community.

CO 3: Discuss the effects of topography on the cuisines of various Asian countries, their historical perspective and food culture.

CO 4: Demonstrate the factors, concepts, principles and characteristics of convenience foods and fast foods and its impact on consumer's health.

CO 5: Design various laminated products like Croissant, Danish and other Cold Set desserts.

Unit-1
Teaching Hours:10
Cook chill and Cook freeze System and Sous vide
 

Definition,Purpose ofchillingfood,cookchillprocessandfinishingkitchens.

b) Preparation offood forfreezing,    storage    offrozen      food      and transport of the same.Reheatingoffrozen orcookedfood        andadvantages       of                cook freeze over cook chill. C)Sous                    Vide  –Preparation,                            VacuumCooking,               cooling,sealing,       vacuumpacking and labelling –thewhole process.

Unit-2
Teaching Hours:8
Wellness Cuisine
 

Popular          cuisine          during   Middle   Ages   to   modern   ages   in brief.                      Minceur cuisine(lowcalorie cuisine),lowcarbohydrate                    and                      lowproteindietandmenu.

Rawcuisine,AyurvedhaandSatvikCuisine–definition,conceptandmenuexamples.SathvikCuisine and homeopathyconcepts and menu examples.

Unit-3
Teaching Hours:2
Slow Food Movement
 

Introduction of Slowfood

Movement–Whatisslowfood?ObjectivesandtheconceptsofSFM.HistoryofSFM.Thenutritionalvalue

of the slow food with suitable examples. Importance of social, economic, and environmentalSustainabilityinfoodproductionandconsumption      b)Howtraditionalknowledgeshapesbothsmall-scaleproduction ofhigh-qualitylocalfood andbio-cultural diversities.

Importanceofsocial,economic,andenvironmentalsustainabilityinfoodproductionandconsumption.

c)Understandingurbanfoodsystems,zero-milefood,traditionallocalproductionsandethnicfoodnetworks.

 

Introductiontocirculareconomy.

Unit-4
Teaching Hours:4
Convenience Food and Fast Foods
 

Definition, Characteristics, principles, concepts, food chains, types, advantages, disadvantages –Indian andWestern

Menu examples, equipment’s used, differences, role of fast food operations, Fast food outlets andtheirchains,brands ofconveniencefoodetc.

Advantages and disadvantages of convenience food, labor & cost saving aspect, fast food operatingprocedures,layoutand staff

Unit-5
Teaching Hours:12
Asian Cuisine Japanese Cuisine, Chinese Cuisine, Vietnamese Cuisine
 

culture,tradition,physicalfeatures,foodhabits,importance ofspices, herbs,staplefood, populardishes etc.

b)ThaiCuisine,Sri LankanCuisineandIndianCuisine-culture,tradition,physicalfeatures,foodhabits,importance ofmeat,vegetables,spices,herbs,staplefood,populardishesetc.

Korean,Malaysian,Burmese andBhutanese Cuisine.

Unit-6
Teaching Hours:9
Croissant and Danish Pastry
 

6.1  CroissantandDanishPastry

6.2  Coldsetdesserts(Thismodulecovers the basics ofcolddessertslike Mousse,parfait,Pannacotta,Entrement)

6.3  Platted desserts (This module covers the composition of palted desserts, different textures,flavours,matchinh, plateaesthetics andmore)

6.4  BasicsofConfectionery.

Text Books And Reference Books:

Bali, P.S (2014). Quantity Food Production Operations and Indian Cuisine. Oxford University, Pr.Bhatnagar,S.,&Saxena,R.K.(1997).Dastarkhwan-e-Awadh.NewDelhi:HarperCollinsPublishers, India.

Gill,P. (2011).Punjabi Cuisine.

Jaffrey,M.,Wilson,H.,&Hanscomb, C.(2011). ATasteof India. London:Pavilion.

Essential Reading / Recommended Reading

Bali,P.S.(2012).InternationalCuisine&FoodProductionManagementParvinderS.Bali.Oxford.

Evaluation Pattern

Component

Description

Units

Maximummarks

Weightage

TotalMarksinFinalGrade

CIA1A

Individual

 

10

20%

10

CIA1B

Individual

 

10

10

CIA2

Mid-term

 

50

25%

25

CIA3A

Individual

 

10

20%

20

CIA3B

Individual

 

10

 

ESE

 

 

50

30%

30

Attendance

 

 

5

5%

5

TOTAL

 

 

100

BHM432 - BEVERAGE STUDIES AND MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Coursedescription:

“Beverage studies and Management” provides an insight into the world of Alcoholic Beverages. Thetheoreticandpracticalapproachtolearningoffered,willbroadenanddeepenthestudentsunderstandingontheBeveragesideofthe‘FoodandBeverageIndustry’.Thestudentwillbeexposedto a broad range of beverage concepts essential to all hospitality managers.Emphasis is given to themanaging,planningandoperationsonthebeverageaspectofaRestaurantorFoodServiceOperation.

The course will have a Holistic approach to the subject by emphasizing on the legislation and ethicalissuesconcerning thebeverageindustry.

Learning Outcome

CO1: Interpret the beverage industry, manufacturing process, types, sales and service.

CO2: Identify different types of beverages based on geographical regions....its type, style and producing region.

CO 3: Develop marketing campaigns and promotions for alcoholic beverages.

CO 4: Design and develop sustainable bar and beverage outlet plans.

CO 5: Take part in responsible service of alcohol.

Unit-1
Teaching Hours:6
Fermented and Brewed Alcoholic Beverages
 

ThisUnitwillinitiatethestudentstotheworldofalcoholicbeverages.Studentswillhaveknowledgeofalcohol,differenttypesofalcoholicbeveragesotherthanwines.ThisUnitwillinitiatethestudentsin understanding the world of beer, sake and other brewed beverages Students will have knowledgeof types of beerandtheproductsevolvedfromthesebrewing

IntroductiontoIndianFermentedBeverages

Unit-2
Teaching Hours:2
Distillation and Distilled Spirits
 

 

This Unit will initiate the students in understanding the world of distillates and spirits Industry.Studentswillhaveknowledgeoftypesofdistillationandtheproductsevolvedfromthesedistillationstyles

Unit-3
Teaching Hours:12
The world of aged spirits
 

TheUnitwillimpartknowledgeofagedspiritsoftheworldoftheworld,production,Uniquenessofeachproduct,manufacture,brandsandservice.Thespiritstobecoveredwouldbe-Whisky/Whiskey(Scotch, Irish, American, Canadian, Japanese and Indian), Brandy (Cognac, Armagnac and otherbrandiesofthe world), Rum, Tequila

Unit-4
Teaching Hours:12
The world of clear/white spirits
 

Studentswillhaveknowledgeofunagedspiritsoftheworld,production,Uniquenessofeachproduct,manufacture,brandsandservice.Spiritstobecovered-WhiteRum,Aguardentedecana,cacaçha,Vodka, Gin, Alcool Blanc.

Unit-5
Teaching Hours:2
Liqueurs
 

StudentswillhaveknowledgeoftypesofLiqueursandthe variousstyles.

Unit-6
Teaching Hours:11
Bar and Beverage operation and Management
 

ThisUnitwillinitiatethestudentstotheoperationofBarandmanagementofthebeveragebusiness.Students will have knowledge of types of bars, styles, layouts and various aspect of the trade withregardstoworking, timings, layouts,spacesand work-flow.

Text Books And Reference Books:

Singaravelavan,R.(2018).Food and beverageservice.NewDelhi,India: OxfordUniversityPress.

Essential Reading / Recommended Reading

Berberoğlu, H., & Berberoğlu, H. (1984). The world of wines, spirits, and beers. Dubuque,Iowa:Kendall/Hunt Pub. Co.

Coltman, M. M. (1989). Beverage management: Product knowledge and cost control. NewYork: VanNostrandReinhold

Jackson, M. (1999). Michael Jackson's malt whisky companion. London: Dorling Kindersley.Mcnulty,H. (1985), Liqueursand spirits, London:Octopus Books

Lillicrap,D.R.(2014).Foodandbeverageservice.London:ELBS.

Evaluation Pattern

Component

Description

Units

Maximum

marks

Weightage

TotalMarksin

FinalGrade

CIA1

Individual

I,II,III

20

20%

20

CIA2

Mid-term

I,II,III,IV

50

25%

25

CIA3

Individual

I,II,II,IV,IV,V,VI

20

20%

20

ESE

 

I,II,III,IV,V,VI

50

30%

30

Attendance

 

 

5

5%

5

TOTAL

 

 

100

BHM433 - FRONT OFFICE MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description

This course focuses on the concepts of price and revenue management. It also deals with the various approaches of introducing the customer purchasing behavior and the market intelligence. The managerial aspects of Revenue calculations, occupancy status and other various statistical calculations will be imparted

      To apply TQM techniques used in improving interdepartmental communication

      To Determine the various methods to optimize revenue RBTL 5

      To Assess the challenges faced in dealing with price sensitive  customers.RBTL5

      To Evaluate hotel performance and analyze strategies for revenue     generations. RBTL5

      To Distinguish between various resorts and gaming Industries. RBTL 4

Learning Outcome

CO1: Determine the various methods to optimize revenue

CO2: Assess the challenges faced in dealing with price sensitive customers

CO3: Evaluate hotel performance and analyze strategies for revenue generations.

CO4: Distinguish between various resorts and gaming Industries

Unit-1
Teaching Hours:9
Front office cash / checkout and settlement
 

Role of the Front desk cashier, Importance of front office cash, Duties and responsibilities of front desk cashier, Checkout and account settlement, Checkout options, Unpaid account balances.Front office accounting fundamentals .Hotel credit management (including credit cards) - Foreign currency awareness and handling procedures – The guest folio -Tracking transactions – account allowance -Internet control – Transcript, cash sheet, cash banks

Unit-2
Teaching Hours:9
The night audit Credit control
 

Function of night audit - Operating model – non-automated.  Semi-automated- night audit process - Verifying the night audit Hotel credit policy regarding guaranteed bookings/corporate account holders/credit card users –Control measures at the time of : reservation, check-in, during stay, check-out, after departure, Prevention of Skippers : on arrival/during stay/on departure day

Unit-3
Teaching Hours:9
Front office management concepts
 

Tariff decisions, Cost and pricing – Hubbart formula, Marginal or contribution pricing, Market pricing, Inclusive / non inclusive rates, Control – verification, night audit, computerized control systems, occupancy and revenue reports, Daily Front Office reports and statistics and its analysis, Selling Concept, Selling models, plan, sales call, closing the call, Internal   / In-house sales promotion, merchandising, Direct sales – travel agents, tour operators, hotel booking agencies, Internet, tourist information center, direct mail, personal calls, Differential rates, Booking horizons, Forecasting bookings

Unit-4
Teaching Hours:9
Front Office Statistical data handling:
 

Different types of budgets, marketing and sales statistics, Front office related graphs,

Segmentations. Reservation Systems Content of hotel websites, essentials of PMS operation, essentials of GDS operation, Search engines of hotels, function of systems manager

Unit-5
Teaching Hours:9
Resort & Airline Management
 

Introduction. The History and Characteristics of Resorts, The Resort Concept, The Development of Gaming, Resorts in the 21st Century – a comparison. Resort Planning and Development, Investment Consideration, The Role of Planning and Management, Planning, Facilities, Grounds Maintenance, Planning and the Leisure concept. Recreational Activities , Golf, Tennis, Snow sports, Water sports, Spa and Health Club Facilities, Recreational Infrastructure and Nature, Theme Resorts.  Managing the Resort, Personnel organization and Human Relations, Wage and Salary Administration, Employee Productivity, Labor force (hiring, retention, turnover), Policy in Gaming, Resort Operation, and Human Relations

Airline operation & management 

Text Books And Reference Books:

Micheal Kasavanna, R. B. (2012). Managing Front Office Operations (8 ed.). Prentice Hall.

Mill, R.C. 2001. Resorts: Management and Operation. New York: Wiley & Sons

Essential Reading / Recommended Reading

Bhatnagar, S. K. (2010). Hotel Front Office. Oxford publications.

Ismail, A. Front Office Operation Management (5 ed.). Thomson and Delmer.

Evaluation Pattern

Evaluation pattern:

Component

 

Description

Units

Maximum marks 

Weightage

Total Marks in Final Grade

CIA1A

Individual

 

10

20%

10

CIA 1B

Individual

 

10

10

CIA2

Mid-term

 

50

25%

25

CIA3 A

Individual

 

10

20%

20

CIA3 B

Individual

 

10

 

ESE

 

 

50

30%

30

Attendance

 

 

5

5%

5

TOTAL

 

 

100

 

BHM434 - MANAGEMENT ACCOUNTING (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course objective is to provide a comprehensive and integrated presentation of current management accounting techniques in a clear and concise format. An Organization consists of different departments and processes. Managers at all levels must understand how a company’s departments and processes “fit” together to achieve its goal. It focuses on all the functional areas of business and presents a cohesive management accounting model from a decision-making perspective. It provides and insight on the methods adopted by the companies in response to environmental change. The objective is also to consider implications of management’s decisions for business firms and for individuals in a changing environment.

Course Objective:

 To explore the tools and techniques of management accounting for analysis to understand different business strategies

 To be able to analyze the affairs of the business through ratios

 To prepare cash flow statements

 To make budgets both fixed and flexible

Learning Outcome

CO1: To understand and explain the basic concepts in analyzing a financial statement

CO2: To study various methods and techniques for internal analysis.

CO3: To be able to analyze and interpret the changes in financial position over a period of time

CO4: To explore the tools and technique of management accounting for analysis to understand different business strategies

CO5: To be able to analyze the affairs of the business through ratios

CO6: To prepare cash flow statements

CO7: To make budgets both fixed and flexible

Unit-1
Teaching Hours:4
Introduction
 

Management Accounting- Importance and scope, Differences between Financial Accounting, Cost Accounting and Management Accounting, ESG Reporting

Unit-2
Teaching Hours:8
Financial Statement: Analysis and its Interpretation
 

Meaning and nature of financial statements-Significance of financial statements-Types of financial

statements-Limitations of financial statements-Steps involved in financial statement analysis-Tools

of financial analysis – Comparative Statements, Common size statements , Trend Analysis –practical

problems, BEP

Unit-3
Teaching Hours:10
Accounting Ratios and its Interpretations
 

Objectives of ratio analysis- Classification of ratios-Liquidity ratios: Current ratio, Quick ratio, Absolute liquid ratio- Profitability ratios: Gross profit ratio, Net profit ratio, Operating ratio and expense ratios, Return on investments, Return on equity, EPS, Dividend payout ratio, Dividend yield ratio, Price-earning ratio – Solvency and capital structure ratios : Debt equity ratio, Proprietary ratio, Interest coverage ratio, Debt to total funds ratio, Capital gearing ratio-Turnover ratios: Inventory turnover ratio, debtors turnover ratio, fixed assets turnover ratio, working capital turnover ratio, capital turnover ratio, creditors turnover ratio-Practical problems

Unit-4
Teaching Hours:9
Cash Flow Statement
 

Meaning of cash flow statement-Distinction between funds flow and cash flow statement- Classification of cash flow-Preparation of cash flow statement-Calculation of cash from operation –Utility of cash flow statement-Limitations of cash flow statement- Practical Problems as per Accounting Standard 3

Unit-5
Teaching Hours:6
Budget and budgetary control
 

Meaning, Objectives and advantages of budgetary control –Limitations of Budgetary control – Functional budgets – Master budgets – Fixed and Flexible budgets – Cash budget – Practical problems

Unit-6
Teaching Hours:8
Marginal Costing, Management Reporting, Management Audit
 

Marginal Costing- Meaning, definition scope and importance of Marginal costing-calculation of contribution, sales and output to earn a specific amount of profit, P/V ratio. Meaning of Management Reports-Essentials of effective reporting-Reports to different levels of management-Forms of reporting-Kinds of reports-Specimen form of a Management report-Review of reports, Introduction of ethical issues related to governance, risk management, and compliance.

Text Books And Reference Books:
  • Arora, M.N. (2014). Advanced Management Accounting. New Delhi: Himalaya Publications.
  • Pandey, I.M. (2013). Management Accounting. New Delhi: Vikas Publishing House.
  • Gupta, S.K. (2014). Management Accounting. New Delhi: Kalyani Publishers.
  • Gordon, E., & Jeyram, N. (2014). Management Accounting. New Delhi: Himalaya Publications.
  • Khan, M. Y., & Jain, P.K. (2013). Management Accounting. New Delhi: Tata Mcgraw Hill Education.
  • Madegowda, J. (2014). Management Accounting. New Delhi: Himalaya Publishing House.
Essential Reading / Recommended Reading

M.N.Arora. (2014). Management Accounting. New Delhi: Himalaya Publications

Evaluation Pattern

CIAI - 20 marks, CIAII- 50 marks, CIA III - 20 marks, ESE = 50 marks

BHM435 - BUSINESS STATISTICS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

BusinessStatisticsisthescienceofcollecting,organizing,andsummarizingdatatoprovideinformation, stated in numerical form, for the purpose of making objective business decisions. ThiscourseonBusinessStatisticsisofferedtothestudentsoffirstsemester.Intoday’sscenario,theissuefacing managers is not a shortage of information but how to use the available information to makeevidencebaseddecisions.Thiscoursepreparesstudentstoapplycommonlyusedstatisticalmethodsin business contexts. The paper helps the students to gain knowledge on the concepts of Statistics,variousdatacollectionmethods,averages,dispersion,correlationandregression,indexnumbersand timeSeries.

Learning Outcome

CO1: To enable students acquire data collection, presentation, analysis and interpretation skills so as to make informed decisions.

CO2: To develop the ability to use the statistical tools to perform analysis of data through common descriptive measures.

CO 3: To introduce students to techniques used to uncover relationships between variables and to produce forecasts of the future values of strategic variables.

Unit-1
Teaching Hours:8
Introduction to Statistics (Level of knowledge: Conceptual)
 

 

Meaning, definition, features, importance and limitations of statistics. Meaning and differencebetween primary and secondary data, data collection methods. Classification and tabulation of data(problems).

Unit-2
Teaching Hours:8
Measures of Central Tendency (Level of knowledge: Analytical)
 

 

Meaning, measures of Central Tendency- Arithmetic Mean, Median, Mode and partition values-quartiles,deciles, percentiles.

Unit-3
Teaching Hours:8
Measures of Dispersion and Skewness (Level of knowledge: Analytical)
 

 

Meaning, definitions, Properties of dispersion -Range, Quartile Deviation, Mean Deviation frommean and median, standard Deviation and coefficient of variation. Skewness-meaning, differencebetweendispersion andskewness, KarlPearson’s andBowley’s measuresofskewness.

Useof Excel for calculatingcorrelationandregression.

Unit-4
Teaching Hours:8
Correlation and Regression Level of knowledge: Analytical
 

 

Meaning, definition and use of correlation, Scatter diagram, Types of correlation ¬ Karl Pearson’scorrelation coefficient, Spearman’s Rank correlation, probable error. Regression- Meaning andutility of Regression analysis, comparison between correlation and Regression, regression lines –XonY, Yon X, Regression Equations,Regression Co-efficients.

Useof Excel for calculatingcorrelationandregression.

Unit-5
Teaching Hours:8
Index Numbers Level of knowledge: Analytical
 

 

Meaning, Definitionand Importance ofIndex Numbers, Methods ofConstruction ofIndexNumbers–PriceIndexNumbers–Laspyere,Paasche,Fisher’sprice,QuantityIndexNumbers,TestsofAdequacyofIndex-Timereversalandfactorreversaltests,  consumerpriceindex,limitationsofIndex Numbers.

Unit-6
Teaching Hours:5
Time Series
 

 

Levelofknowledge:Analytical-Meaning,componentsoftimeseries,calculationofSecularTrend-MovingAveragemethod(2, 3, 5 years) and method ofLeastsquares.

Text Books And Reference Books:

Algar,k. (2014),BusinessStatistics,NewDelhi:TataMcGraw-Hilleducation Pvt.Ltd.

Essential Reading / Recommended Reading

1.                Aggarwal,S.,&Bhardwaj,S.(2014).Business Statistics.Ludhiana:Kalyani.

2.                Wilson,M.(2014).Business Statistics.Mumbai:Himalayapublishinghouse.

3.                Levin,R.I.,&Rubin,D.S.(2014).Statisticsformanagement.Delhi:Pearson.

4.                Gupta,S.C.,&Gupta,I. (2014).Businessstatistics. Mumbai:Himalaya publishinghouse.

C.M.Chikkodi,&Satyaprasad,B.(2014).Businessstatistics.Mumbai:Himalayapublishinghouse.

Evaluation Pattern

Component

Description

Units

Maximummarks

Weightage

TotalMarksinFinalGrade

CIA1 one or two componentsIndividual/Group

20

20%

20

CIA2

Mid-term

 

50

25%

25

CIA3 one or two componentsIndividual/Group

20

20%

20

ESE

 

 

50

30%

30

Attendance

 

 

5

5%

5

TOTAL

 

 

100

BHM436 - MARKETING MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

CourseDescription

ThecourseexaminesmanagerialissuessurroundingMarketingManagement.Itinvolves studentsinspecificlearningexercisesthatsimulate‘realworld’activitiesthatmarketingmanagerspartakeinon

aregularbasis

Learning Outcome

CO1: Introducing the principles and concepts of marketing.

CO2: Examining the environmental factors that shape an organisation's activities

CO 3: Explaining how to develop a marketing mix that will achieve goals in the target markets.

Unit-1
Teaching Hours:8
Understanding markets &marketing process
 

 

Whatismarketing, scopeofmarketing, coremarketingconcepts;marketingmanagement

philosophies, changes in business & marketing. Introduction to emerging market in third world.ImportanceofMarketingdepartmentinHotelindustry.ConceptofHolisticMarketing.

Unit-2
Teaching Hours:10
New Product Development and Consumer behaviour:
 

 

New product development stages, categories of new product, reasons for launching new productsanditsfailure. Productlifecyclestrategies. (NewServiceas product)

Developing marketing opportunities, value delivery process, market research and informationsystem, consumer markets and consumer buyer behavior segmentation, targeting, positioning forcompetitive advantage, branding and packaging, rural marketing. Marketing Strategies for Marketleaders, followers, competitor, etc. Hospitality products and services mix. Service and Brandconcepts.Hotel Branding.

Unit-3
Teaching Hours:6
Distribution decisions
 

 

Marketing channels, structures, types and criteria of selecting a channel, wholesaling, retailing, andphysicaldistribution. e– marketing distribution

CompetitiveDynamics:

Competitive Strategies for Market, Other Competitive Strategies – Market Challenger Strategies,MarketFollowerStrategies, MarketNicherStrategies.

Unit-4
Teaching Hours:6
Pricing
 

 

Typesofpricing,considerationandapproaches,competitivestrategies,attracting,attacking,retailingandgrowing customer.

Unit-5
Teaching Hours:8
Promotion
 

 

Anoverview.Advertising,salespromotion,personalsellingandsalespromotion,publicity.Publicand customer relations, direct and online marketing, multilevel marketing-the new marketingmodel.Advertisingin hospitality industry.

Unit-6
Teaching Hours:7
Marketing and society:
 

 

Social responsibility and ethical issues in marketing.Global marketing program.. Legal issues inmarketing.marketing skills, Brand marketing skills, CRM. Marketing in Indian Context .Marketingin 21stCebtury

Text Books And Reference Books:

Armstrong,G.&Kotler,P.(2011).Marketing:Anintroduction.(8thed.)UppersaddleRiver,NJ:PearsonPrentice Hall.

Essential Reading / Recommended Reading

Kotler,PhilipandGary,Armstrong.(2012).Principlesofmarketing,Pearsonpublication

Evans,R.andBerman,Barry.(2012).Marketingin21stcentury,Oxfordpublication.

 

W.D.Perreault,Jr.,J.PCannon,andE.J.McCarthy(2009).BasicMarketing:AMarketingStrategyand PlanningApproach, 17th ed.,Irwin/McGrawHill.

 

Tong,H.,&Taylor,R.J.(2008).Marketinglessonsthatwillhelpshapethefuture.JournalofMarketing,33 (2), 189‐196.

 

Tong,H.,&Taylor,R.J.(2008).Marketinglessonsthatwillhelpshapethefuture

Evaluation Pattern

Component

Description

Units

Maximum

marks

Weightage

TotalMarksinFinal

Grade

CIA1 one or two componentsIndividual/Group

20

20%

20

CIA2

Mid-term

 

50

25%

25

CIA3one or twocomponents

Individual/Group

20

20%

20

ESE

 

 

50

30%

30

Attendance

 

 

5

5%

5

TOTAL

 

 

100

BHM451 - ASIAN CUISINE (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:50
Credits:2

Course Objectives/Course Description

 

CourseDescription:

This course about understands the basics of Asian cuisine through hands on practical experiencefrom three major cuisines, namely, Chinese, Thai and Vietnamese. Students will have to spend fourhours per session in the basic training kitchen. The practical sessions will address the varioustechniques and textures of Asian food. This course is completely hands on were, students will cookan Asian menu in groups. The ingredients and cooking equipment will be provided to the students.The students will present himself / herself in complete Uniform, prescribed Knife kit and journals.Attheendofeachcoursethestudentwillhavetotastehisherfoodpreparationandrecordthe reflections.

Learning Outcome

CO1: To Illustrate various Asian ingredients and their basic flavour profile.

CO2: To Apply Asian cooking techniques.

CO 3: To experiment with dishes according to the recipe provided.

CO 4: To Evaluate the end results of various techniques

CO 5: To Recommend flavour profiles.

Unit-1
Teaching Hours:4
Menu 1
 

Menu 1

Unit-2
Teaching Hours:4
Menu 2
 

Menu 2

Unit-3
Teaching Hours:4
Menu 3
 

Menu 3

Unit-4
Teaching Hours:4
Menu 4
 

Menu 4

Unit-5
Teaching Hours:4
Menu 5
 

Menu 5

Unit-6
Teaching Hours:4
Menu 6
 

Menu 6

Unit-7
Teaching Hours:4
Menu 7
 

Menu 7

Unit-8
Teaching Hours:4
Menu 8
 

Menu 8

Unit-9
Teaching Hours:4
Menu 9
 

Menu 9

Unit-10
Teaching Hours:4
Menu 10
 

Menu 10

Unit-11
Teaching Hours:4
Menu 11
 

Menu 11

Unit-12
Teaching Hours:4
Menu 12
 

Menu 12

Unit-13
Teaching Hours:4
Menu 13
 

Menu 13

Unit-14
Teaching Hours:4
Menu 14
 

Menu 14

Unit-15
Teaching Hours:4
Menu 15
 

Menu 15

Text Books And Reference Books:

Ceserani,K.,&Foskett, D.(1990). Practical Cookery.London:Hodder&Stoughton.

Essential Reading / Recommended Reading

Ceserani,K.,&Foskett, D.(1990). Practical Cookery.London:Hodder&Stoughton.

Evaluation Pattern

Evaluation PatternAssessmentOutline:

Component

Description

Units

Maximummarks

Weightage

TotalMarksinFinal Grade

 

CIA

Labmanual&weekly

assessment

1-7

35

70%

35

 

Viva       &              Practical

Assessment

1-7

15

30 %

15

 

 

Total

 

 

 

50

 

BHM452 - BEVERAGE STUDIES AND MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

CourseDescription:

This course provides students with practical skills and knowledge for effective management ofbeverageserviceoperations.Thesessionsaredesignedtoprovidehandsonexperienceonthevariousaspectsofbaroperationsandmanagement.Thecoreobjectiveofthecourseistoinstilacultureof

responsibleattitude towards alcoholicbeveragesand thepracticeofresponsible service.

Learning Outcome

CO1: Demonstrate responsible service of alcoholic beverage

CO2: Demonstrate bar operations and management strategies.

CO 3: Develop cocktails and mixed drinks.

CO 4: Develop bar check list and bar menu.

CO 5: Develop SOPs for bar and lounge service

Unit-1
Teaching Hours:4
Introduction to Beverage Operations & Management.
 

Barconcept,barplan/design/types,Theguestandbarstaff

Unit-2
Teaching Hours:4
Bartending & the service of alcoholic beverages
 

 

Dutiesandresponsiblyofabartender,rules& regulations,service ofalcoholicbeverage

Unit-3
Teaching Hours:4
Mixology and Cocktails
 

 

History,types andmethodsof preparing cocktails, tips&techniqueofmakingacocktail

Unit-4
Teaching Hours:4
Beverage controls, costing & pricing
 

 

Importanceofbeveragecontrols,methodsofbeveragecontrol,measuringmethods,Inventory,calculatingthe beveragecost,methodsofpricingabeverage

Unit-5
Teaching Hours:4
Vodka based cocktails
 

 

Brandknowledge,popularityofvodkabaseddrinks,vodka cocktails

Unit-6
Teaching Hours:4
Rum based cocktails
 

BrandKnowledge,Styles,rumbaseddrinks

Unit-7
Teaching Hours:4
Gin based cocktails
 

 

BrandKnowledge, ginbasedcocktails

Unit-8
Teaching Hours:4
Tequila based cocktails
 

 

Brands, Agavespirits,typesoftequila, tequilabased cocktails

Unit-9
Teaching Hours:4
Whisky/Brandy based cocktails
 

                                                                  

Typesof whisky/brandy,Brands,cocktailsbasedonwhisky/brandy

Unit-10
Teaching Hours:4
Popular cocktails, winter cocktails and non-alcoholic cocktails
 

4Populardrinksmadewithwine,beerandotherspirits,warmcocktailsand non-alcoholiccocktails

Unit-11
Teaching Hours:4
Bar Checklist & Beverage list
 

                                                                          

Preparing a check list, inventory and par stock, opening and closing dutiesStyles of beverage lists, planning and compiling a beverage list, beverage listas amarketingtool.

Unit-12
Teaching Hours:16
Revision
 

Revision

Text Books And Reference Books:

Singaravelavan, R. (2018). Food and beverage service. New Delhi, India: Oxford University Press

Essential Reading / Recommended Reading

AndrewDurkan,.(2012).Beverage BookLondon:ELBS

Evaluation Pattern

Component

Description

Units

Maximummarks

Weightage

TotalMarksFinal Grade

in

CIA

Labmanual&weeklyassessment

1-12

35

70%

35

Viva       &              Practical

Assessment

1-12

15

30 %

15

 

Total

 

 

 

50

LAN421A - FRENCH-II (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

Bon Sejour I allows the acquiring of communicative skills, the mastery of which is absolutelyessential for minimal exchanges in India between a professional in a specific field and a Frenchspeaking client. The spiral progression in the method allows the gradual mastery of language skillsthrougha seriesofexercises.Apprenonslagrammaireensemblewillcomplementtheprogramwith itsgrammar components.

Learning Outcome

CO1: Students can satisfy requirement of everyday situations.

CO2: Students can understand most speech on a familiar topic.

CO 3: Students can narrate and describe in present tense.

Unit-1
Teaching Hours:10
Faire la cuisine
 

Vocabulaire : La cuisine Les ingredients : fruits, legume / viandesGrammaire:le partitif, lefuturimmediat,le verbe Aller

Culture: Lesfruits,leslegumes,etles plats typiquementfrancais :lescrepesetlafondue

Unit-2
Teaching Hours:11
Des Plats Francais
 

 

Vocabulaire : La ratatouille et les tomates farciesGrammaire : L’imperatif, pronoms objet directCulture: les regions etleurs specialites

Unit-3
Teaching Hours:12
Reserver une table
 

 

Vocabulaire : Dans la chambre, Preparer une chambre.Grammaire : Adjectifs demonstratifs, InterrogatifsCulture: Larestauration

Unit-4
Teaching Hours:12
Bon Appetit!
 

 

Vocabulaire : Les restaurants, regionaux et les restaurants internationauxGrammaire:le partitif, l’usage desarticles

Culture: Les Ustensilesutiles pourlacuisine

Text Books And Reference Books:

Venkatesh,Jyothi,SumanVenkateshetal.BonSéjour1-Françaispourl’hôtellerie1.NewDelhi:GoyalPublishers, 2018.

Essential Reading / Recommended Reading

Venkatesh,Jyothi,SumanVenkateshetal.BonSéjour1-Françaispourl’hôtellerie1.NewDelhi:GoyalPublishers, 2018.

Evaluation Pattern

Continuos Internal assesments

LAN421B - SPANISH-II (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

Enabling    the    students    to    progress    in    verbal    communication    and    writing  skills.

To enable them to handle and adapt to differentlifes ituationand roleplays like asking formenuina restaurant, ordering food,drinks etc.

Learning Outcome

CO1: Basics of Spanish

CO2: Hotel industry's technical terminologies

CO 3: Socio- cultural aspects are understood better

Unit-1
Teaching Hours:6
Unit ? 1
 

Reflexive verbsConjugationsUses: sentencesDaily routineTellingtime

Unit-2
Teaching Hours:6
Unit ? 2
 

DialogueWritingIncafeteria

In restaurantIntheclassAtthebusstation,etc.

Unit-3
Teaching Hours:6
Unit 3
 

IrregularverbconjugationUses: sentences

Conditionaltenseforbeingmore courteousand polite

Unit-4
Teaching Hours:6
Unit ? 4
 

Uses of auxiliary verbsConjugation

Sentences

Unit-5
Teaching Hours:6
Unit ? 5
 

GerundsUsesConjugation

Auxiliary verbsforgerunds

Text Books And Reference Books:

Dictionary,preferablyCollins,501VerbConjugationBookfromBarron’s,Aula01,Suena01,Pasaporte01.

Essential Reading / Recommended Reading

Dictionary,preferablyCollins,501VerbConjugationBookfromBarron’s,Aula01,Suena01,Pasaporte01.

Evaluation Pattern

AssessmentOutline

ContinuousInternalAssessment(CIA)isdoneeveryclass.Theassessmentisdonebasedontheassignmentssubmittedon theactivity conducted duringtheclass/session eachweek.

 

LAN421C - CHINESE-II (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

Coursedescription:

ThisChineseLanguagecourseofferedasaforeignlanguageelectivecoursetothe2ndyear,semester4,undergraduatestudentsoftheHotelManagementdepartmentisacontinuationofthefirstsemesterChineseLanguagecourse.Itisdesignedtoequipthemwiththevocabularyandsentencepatterns,

necessaryforseveraldaytodaysituationsofcommunicationinanadult life.

Learning Outcome

CO1: The learners will be able to understand and express, speak and write very simple Chinese words and phrases

CO2: To meet the basic needs of communication while asking/telling the location

CO 3: To use the mode of transport, giving directions to reach a place, reading Chinese calendar, talking about important dates, festivals and food, cities in china

CO 4: To discuss routine and leisure activities and make plans

Unit-1
Teaching Hours:2
Unit ? 1
 

Revisionofthe previoussemester

Unit-2
Teaching Hours:2
Unit ? 2
 

Lesson7:Where is theBank ofChina?

Unit-3
Teaching Hours:2
Unit ? 3
 

Lesson7:Where is theBank ofChina?

Unit-4
Teaching Hours:2
Unit ? 4
 

Lesson8:Whatisthedatetoday?

·        Introductionto Chinesecalendarandimportant datesin China

Unit-5
Teaching Hours:2
Unit ? 5
 

·        DiscoveringChineseculturethroughfestivals

·        Significance,food,rituals

Unit-6
Teaching Hours:2
Unit ? 6
 

Lesson9:What’syourplanfor today?

Unit-7
Teaching Hours:2
Unit -7
 

Lesson9:What’syourplanfor today?

Text Books And Reference Books:

Reading and writing exercises in class.

Essential Reading / Recommended Reading

Reading and writing exercises in class.

Evaluation Pattern

AssessmentOutline

ContinuousInternalAssessment(CIA)isdoneeveryclass.Theassessmentisdonebasedontheassignmentssubmittedon theactivity conducted duringtheclass/session eachweek.

BHM581 - INTERNSHIP AND PROJECT (2022 Batch)

Total Teaching Hours for Semester:0
No of Lecture Hours/Week:0
Max Marks:100
Credits:8

Course Objectives/Course Description

 

Internship in Hospitality Management is a 8- credit course. This course is a requirement forgraduation and is designed to provide students with an opportunity to apply concepts andtheoriesfromtheircourseworktopracticalworkexperiencesinthehospitalityindustryunder the direction of industry professionals. It is the student‘s responsibility to secure aninternship position, and all internship experience must have prior approval from his or heradviser. In addition to the field experience, students are also required to complete writtenassignments.

Learning Outcome

CO1: Illustrate the fundamental concepts of hospitality and the importance of these concepts as the cornerstone of success in the hospitality industry.

CO2: Interpret and analyze financial statements and budgets.

CO 3: Analyze and differentiate the range of technologies used in the operation and marketing of a hospitality business.

CO 4: Identify and apply principles of sales and current trends in marketing

CO 5: Apply principles of leadership and management in the hospitality business operation.

CO 6: Demonstrate and apply skills in human resource management.

CO 7: Recognize the strengths and benefits of cultural and generational diversity and its impact on guest experience and employee satisfaction.

CO 8: Demonstrate how to manage daily operations of a hospitality business.

CO 9: Summarize and apply principles of business law and ethics and global business etiquette.

Unit-1
Teaching Hours:0
Unit ? 1
 

Instructions

Thefollowingquestionsand projectsaretobediscussed inyour Report.

Includecopiesofmaterialyoucollectedfromyourexperiencesthatarerelevant,i.e.,organizationalcharts, policies &procedures, records, etc.

The Answers should not be in a YES or NO format. You are required to elaborate and explainin detail why you support or do not support certain actions that are taken, policies andprocedures, methods used etc.,•In addition to this report you are required to maintainInternshipworkbook andmakeanote of all observations madeon dailybasis.

Please Note: Use A4 size sheet, use Arial font, size 12, line spacing 1.5 use both sides of thesheet.

Unit-2
Teaching Hours:0
Unit ? 2
 

OrganizationalDetailsandChart

01.  Name oftheProperty

02.  CompanyName

03.NameofGeneralManager

04.  HistoryoftheProperty

05.  Challenges facingtheProperty

06.  Long-termplansfortheProperty

07.  Nameofthe DepartmentalHead

08.  NoofRoomsandTypes

09.  Namesofthe VariousFood& BeverageOutlets

.FacilitiesOffered

.Roomtariffrates

. ClienteleCategory

.PrepareanorganizationalchartofthePropertyandIdentifythetotalnumberofstaffineachdepartment

.Visionand Missionoftheorganization /facility

.Uniqueness of the property

Unit-3
Teaching Hours:0
Unit ? 3
 

Positioninformation

Discusstheposition(s)inwhich youworked.Explainin detail:

Who you reportedtoand statepositionresponsibilities

Identify at least five aspects of your work that helped you understand the expectations andresponsibilitiesoforganization managers.

Identify at least three aspects of your work, ifyou were the manager of the facility,youwould like to change.Discuss why you want these changed and how you would makes thesechanges.

Unit-4
Teaching Hours:0
Unit ? 4
 

JournalQuestions

What have you done in your internship?Howwereyoutrainedforyourposition?

How has your supervisor introduced you to your co-workers?Whatareyour firstimpressions of yourinternship?

Howhasyoursupervisorhelpedyoutransitioninto yourposition?Whathave youlearned duringyourinternship thus far?

7.Whatfrustrationshaveyouhadwithyourinternship,andwhatcanyoudo(orhaveyoudone)to work through them?

Whatstrengths,skills,andabilitieshaveyoubroughtfromyourinternship?

Whataresomeoftheweaknessesordeficienciesinyourabilitiesorknowledgethatyouwillbeable to improveuponduringthis internship?

.Whathave youlearned intheprocessof thisinternship thusfar?

11.Whathaveyoubeendoinginyourinternship? Specifydepartment wise.

.Whatadditionalresponsibilitieshave youbeengiven?Specifydepartmentwise

.Isthisthefieldyouwanttoenterwhenyougraduate,orareyoulearningthatyouwouldliketoexploreotheroptions?

.Pleasedescribethemostsignificantthingsthatyouhavelearnedduringyourinternshipandhow you plan toapplythatlearningtoyour futurecareer.

.Overall,howimportantor significanthasthisinternshipexperiencebeeninyoureducationintheBHM program?

Unit-5
Teaching Hours:0
Unit ? 5
 

Internshipworkbook

Take your Logbook with you each day and list your activities as you go. Also give somefeedback on what you enjoyed. Add selfie and pictures as additional information. You mayneedto askyour supervisorforassistancewith this.

Text Books And Reference Books:

Exposure at the hotels in various departments.

Essential Reading / Recommended Reading

Exposure at the hotels in various departments.

Evaluation Pattern

Evaluationforstudentswillbebasedonthe InternshipLogbook,InternshipReportandViva Assesment. 

BHM611 - ENTREPRENEURSHIP STUDIES (2022 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: Entrepreneurship is necessary for stimulating economic growth and employment opportunities in any nation. In the developing world, successful small businesses are the primary engines of employment creation and growth of income. This course intends to promote knowledge source for an intending practitioner in the field of entrepreneurship. This course earnestly attempts to present the various aspects of entrepreneurship and what a prospective business visionary must know before setting out on a modern or business. From the perspective of development of an individual’s entrepreneurial ability, entrepreneurship education becomes critical as the goal of the course is to help the youth start to think about what dreams or ideas they have and how they can develop and fulfil them. It is also a way to learn how to interact and cooperate with other people, be creative and find tools for how to develop themselves and their ideas. The course aims to motivate an individual to take up an entrepreneurship to attain self-reliance and growth.

Course Objectives:

1.To develop and strengthen entrepreneurial quality and motivation

2.To enlarge the supply of entrepreneurs for rapid industrial development

3.To provide knowledge and information about the source of help, incentives and subsidies available from government to set up the project

4.To impart information about the process, procedure and rules and regulations for setting up new projects in the hospitality industry.

5.To develop the skills required to prepare a Business Plan

Learning Outcome

CO1: Understand the need of entrepreneurship development

CO2: Identify Critical success factors for taking up entrepreneurship

CO3: Evaluate various opportunities and business models

CO4: Analyze functional strategies required for entrepreneurial success

CO5: Develop business plans for entrepreneurial opportunities in Hospitality Industry

Unit-1
Teaching Hours:8
Introduction to Entrepreneurship
 

The Nature of Entrepreneurship, Entrepreneurial thinking, Theories of Entrepreneurship- Innovation Theory, Harvard School Theory, Theory of High Achievement, Theory of Profits, Theory of Adjustment of Price- Entrepreneurship Today; Types of Entrepreneurs; Intrapreneurship; Difference Between a Manager and an Entrepreneur; Entrepreneurial Competencies; Capacity Building for Entrepreneurs; Women’s Entrepreneurship, Challenges Faced by Women Entrepreneurs; Characteristics of a Family-owned Business in India; Various Types of Family Businesses; Challenges Faced by Family-owned Businesses

Unit-2
Teaching Hours:7
Entrepreneurship Development Programs in India
 

Entrepreneurial Environment; Global Entrepreneurship Environment; Business Climate in India; Environmental Factors Affecting Entrepreneurial Growth; Creating a Favorable Environment for Entrepreneurship; The Process of Entrepreneurial Development; Role and Importance of Micro, Small, and Medium Enterprises; Concepts and Definitions of MSME; The MSMED Act, 2006; Government Policy Initiatives; Current Schemes for MSME; Problem Faced by MSME Sector; Phases of Entrepreneurship development programs in India. Institutions supporting entrepreneurship in India: National Institute for Entrepreneurship and Small Business Development (NIESBUD), National Small Industries Corporation (NSIC), The Khadi and Village Industries Commission (KVIC), Small Industries Development Organization (SIDO), Small Scale Industries Board (SSIB), Small Industries Service Institutes (SISI), and District Industries Centers (DIC). National Bank for Agriculture and Rural Development (NABARD), Entrepreneurship Development Institute of India (EDI), Indian Institute of Entrepreneurship (IIE).

Unit-3
Teaching Hours:7
Problem/Need,Idea and Innovation
 

Problem Identification, Problem Definition; Sources of New Ideas; Methods of Generating Ideas: Focus Groups, Brainstorming, Problem Inventory Analysis, Reverse Brainstorming, Gordon Method, Free Association, Forced Relationships; Concept Development; Innovation: Types of Innovation, Defining a New Innovation (Product or Service), Classification of New Products.

Unit-4
Teaching Hours:7
Opportunity, Business Development and Protection
 

Opportunity Recognition; Product Planning and Development Process: Establishing Evaluation Criteria, Idea Stage, Concept Stage, Product Development Stage, Test Marketing Stage; Opportunity Recognition and the Opportunity Assessment Plan; Intellectual Property, Legal Issues in Setting Up the Organization, Patents, Business Method Patents, Start-Up without a Patent, Trademarks, Copyrights, Trade Secrets and Noncompetition Agreements, Licensing, Product Safety and Liability, Insurance, Contracts.

Unit-5
Teaching Hours:8
Feasibility Study and Business Plan
 

Feasibility study- market feasibility, technical/operational feasibility, financial feasibility. Legal requirements of the venture, Elements of a business plan: Introductory Page, Executive Summary, Environmental and Industry Analysis, Feasibility Study, Description of Venture, Brief description of Functional plans, Implementation strategy, Risk Assessment. Organizational Plan: Developing the Management Team, The Limited Liability Company, Designing the Organization, Building the Management Team and a Successful Organization Culture, The Role of a Board of Directors, The Board of Advisors, Exit strategy,Business Model Canvas; Pitch-Deck, Elevator pitch. Accelerators, Incubation

Unit-6
Teaching Hours:8
The Start-up Process in Hospitality Industry
 

The start-up process, Identification of business opportunities in Hospitality Industry, Demand/ market analysis, Present & future competition, Entrepreneurship Related to the Hotel Industry. Plant layout in view of the Hotel Industry, Steps for starting small hotel, Problems in starting a hotel, Ways to rectify them, Project formulation, Assessment of project feasibility, Market survey, Risk Analysis, Break-Even Analysis. Concept of Industrial Sickness, reasons and strategies, Preparation of project report, selection of site, legal considerations and basic start-up problems.

Text Books And Reference Books:

1.Poornima M Charanthimath (2020) “Entrepreneurship Development and Small Business Enterprises”, 3nd Edition, Pearson Publication.

2. Spinelli, S., Ensign, P. C., & Adams, R. J. (2014). New venture creation. McGraw-Hill Ryerson.

3.Desai, V. (2014).The Dynamics of Entrepreneurial Development and Management (6thedition).Himalaya Publishing House.

Essential Reading / Recommended Reading

Hisrich, Robert D, Manimala, J. Mathew, Peters, Michael P. and Shepherd, Dean A, (2015). Entrepreneurship. New Delhi: Tata-McGraw-Hill

Evaluation Pattern

CIA 1 - 20 Marks (100% weightage)  = 20 Marks

CIA 2 - 50 Marks (50% weightage)  = 25 Marks

CIA 3 - 20 Marks (100% weightage)  = 20 Marks

ESE   - 50 Marks (60% weightage)   =30 Marks

Attendance                                    = 5 Marks

Total                                             = 100 Marks

BHM631 - RESEARCH METHODOLOGY (2022 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:

 

  1. To give basic concepts of research and its process. To make the students aware of sampling design, data collection and analytical tools and its role in objectivity of research Understanding of Research report as the output of a research work and systematized knowledge.
  2. To provide students with the tools and skills required to understand research terminology and assess published research. 
  3. To identify the types of methods best suited for investigating different types of problems and questions.
  4. To develop research questions that are based on and build upon a critical appraisal of existing research.
  5. To design a research proposal
  6. To begin initial preparations for embarking on a new research project.

Learning Outcome

CO1: To make them well versed with the various methodologies of research and statistical applications in business decisions prepare a project proposal (to undertake a project)

CO2: To organize and conduct research (advanced project) in a more appropriate manner

Unit-1
Teaching Hours:6
INTRODUCTION TO BUSINESS RESEARCH
 

Level of Knowledge: Basic / Conceptual 

Definition, Objectives of research, Characteristics of research - Scientific Method, Types of research, Criteria for Good research, Business research in organizations - Decision Support, Ethics in research.

Unit-2
Teaching Hours:6
RESEARCH PROCESS AND CONCEPTS IN RESEARCH
 

Level of Knowledge: Basic / Conceptual

Research Process - Steps in research, Research designs for Experimental, Explorative and Explanatory. Concepts - Methodology and Methods, Theory, concepts, constructs variables, Deductive and inductive logic.

Unit-3
Teaching Hours:6
FORMULATION OF RESEARCH PROBLEM AND HYPOTHESES
 

Level of Knowledge: Basic / Conceptual / Analytical

Identifying and formulating research problem, Diagnosis of symptoms and problem. Setting research objectives. Doing review of literature – purpose, methods.  Hypothesis – Meaning, Purpose, Sources, characteristics of hypotheses, types of hypothesis, testing of hypothesis

Unit-4
Teaching Hours:12
MEASUREMENT SCALES & SAMPLING TECHNIQUES
 

Level of Knowledge: Basic / Conceptual / Analytical

 

Measurement – Types of Scales, Scaling techniques, characteristics of good instrument, and errors in measurement, Reliability and validity of research instruments. Sampling - Significance of sampling, Concepts, Steps in sampling, Criteria for good sample, Methods of sampling, determining sample size.

Unit-4
Teaching Hours:12
DATA COLLECTION
 

Level of Knowledge: Basic / Conceptual / Analytical

 

Data sources - primary and secondary data, Data Collection methods- Survey, observation, Interview, focus group technique. Data collection instruments - Questionnaire, schedule, electro-mechanical devices. 

Unit-5
Teaching Hours:12
DATA ANALYSIS
 

Level of Knowledge: Basic / Conceptual / Analytical

Data Preparation, Types of statistical analysis – descriptive, validation and inferential tools. Selection of statistical methods – based on objectives, type of scale. Variable creation and data entry. Data editing, Descriptive statistics and validation of data. Interpretation - meaning - Techniques of interpretation.

Inferential Statistics: - ANOVA, Chi Square

Unit-6
Teaching Hours:3
REPORT WRITING AND PRESENTATION OF RESULTS
 

Level of Knowledge: Basic / Conceptual / Analytical

Classification and tabulation, Graphical representation, Research presentation, Types of report - Research proposal, research report. Format of a report- Layout, Standards (Introduction to APA formatting), Precautions.

 

Mini project with application of SPSS for analysis is part of the subject carried out during unit VI and VII

Text Books And Reference Books:

Gupta, S. K., & Raugi, P. (2015). Research Methodology: Methods Tools and Techniques (3 ed.). Ludhiana: Kalyani Publication.

Essential Reading / Recommended Reading
    1. Bryman, Alan and Bell, Emma (2018), Business Research Methods, 3/e, Oxford University Press 
    2. Chawla, D., & Sondhi, N. (2018). Research Methodology: Concepts and cases. New Delhi: Vikas Publishing House 
    3. Gupta, S. L and Gupta, Hitesh (2018, Business Research Methods, McGraw Hill Education (India) Private Limited, New Delhi
    4. Krishnaswamy, K.N., Sivakumar, A.I., Mathirajan, M (2017), Management Research Methodology, Pearson, New Delhi 
    5. Kothari, C. R. (2009). Research Methodology Methods & Techniques (2 ed.). New Delhi: VishwaPrakashan.
    6. Krishnaswami, O., & Ranganatham, M. (2018). Methodology of Research in Social Sciences. Mumbai: Himalaya Publishing House.
Evaluation Pattern

Evaluation pattern:

Component

 

Description

Units

Maximum marks 

Weightage

Total Marks in Final Grade

CIA1 one or two components

Individual/Group

20

100%

20

CIA2

Mid-term

 

50

50%

25

CIA3 one or two components

Individual/Group

20

100%

20

Attendance

5

100%

5

ESE

 

 

50

60%

30

TOTAL

 

 

100

 

 

BHM632 - IMAGINEERING AND INNOVATION (2022 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

For a brand or an organization to be unique in the market, it requires to construct anexperience where an element of imagination and detailed inquiry needs to be marriedtogether.The field of Imagineering has given insights into innovation. Imagineering is acombination of imagination and engineering which stimulates creativity. Hence, this courseis about Imagineering and the Imaginer. This course discusses on the theory, concepts,processanddesignofImagineeringandtheskills,rolesofanimaginertocreateameaningfulexperience.

      TodevelopanunderstandingonImagineering

      TostudytheprocessandmodelofImagineering

      TostimulateanindividualtoturntoanImaginer

      Tolearnthetechniquesofcreatingprototypes

Toidentifytheframeworktocreatemeaningfulstories

Learning Outcome

CO1: Define and understand Imagineering

CO2: Distinguish the different models and process of Imagineering

CO3: Comprehend the roles and skill required to become a imagineer

CO4: Imagine and create prototypes

CO5: Create stories from a product and processes that are meaningful

Unit-1
Teaching Hours:8
Unit 1
 

Unit 1

Unit-2
Teaching Hours:8
Unit 2
 

Unit 2

Unit-3
Teaching Hours:8
Unit 3
 

Unit 3

Unit-4
Teaching Hours:8
Unit 4
 

Unit 4

Unit-5
Teaching Hours:8
Unit 5
 

Unit 5

Unit-6
Teaching Hours:5
Unit 6
 

Unit 6

Text Books And Reference Books:

Kuiper,G.,&Smit,B.(2014).Imagineering:Innovationintheexperienceeconomy.Oxfordshire,UK: CABI.

Essential Reading / Recommended Reading

Nijs,D.(2014).Imagineeringthebutterflyeffect:Transformationbyinspiration.TheHague: Eleven internationalPublishing.

Malmberg,M.(2010).WaltDisneyImagineering:Abehindthedreamslookatmakingthemagicreal. NewYork:DisneyEd.

 

Dodgson,M.Gann,D.andSalterA.(2008).Themanagementoftechnologicalinnovation:strategyand practice. OxfordUniversity Press.

 

Gabler,N.(2006).WaltDisney:ThetriumphoftheAmericanimagination.NewYork:Knopf.

 

Pelt,P.V.(2005).Theimagineeringworkout:Exercisestoshapeyourcreativemuscles.NewYork:Disney Editions.

 

Tidd,J.,Bessant,J.andPavitt,K.(2005).ManagingInnovation:Integratingtechnological,marketand organizational change.JohnWileyandSons.

Evaluation Pattern

 

ContinuousInternalAssessment(CIA)isdoneeveryclass.Theassessmentisdonebasedontheassignmentssubmittedon theactivity conductedduring theclass/session eachweek.

There would a surprise assessment conducted on other factors such as the course notebookor a simple test or quiz conducted during the course. Bonus points will be given to studentswhoactively participate in the discussion andwrite down the same in thenotebook.

BHM633 - HUMAN RESOURCES MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 Course Description: Human Resource Management (HRM) provides an overview of the HR functions in an organization, covering the entire gamut of operations related to the employee life cycle management.

 Course Objectives:

  1. To relate the available conceptual knowledge of HRM to business needs of the hospitality sector
  2. To outline major HR functions in an organization
  3. To explain the relevance of modern Human Resource Management in addressing the social and ethical challenges facing businesses
  4. To explain how modern HRM meets the ever-changing needs of the hospitality sector
  5. To explain the importance of various HR processes carried out in the organization and the implications thereof
  6. To explain various HR interventions that can be undertaken in response to organizational needs and their ethical implications for all stakeholders 

Learning Outcome

CO1: Demonstrate awareness of the ethical and social issues applying HRM practices to Hospitality businesses

CO2: Identify and plan appropriate HR activities as per organizational requirements

CO3: Determine the relevance of modern HRM in addressing the social and ethical challenges faced by the business firms

CO4: Analyze the impact of HR practices and organizational performance

CO5: Evaluate the impact of HR processes on the business performance of organizations in the hospitality sector

CO6: Propose HR strategy or intervention that can address contemporary challenges facing the hospitality sector

Unit-1
Teaching Hours:6
Introduction
 

 Level of Knowledge: Conceptual 

Concept of HRM, Evolution of HRM, Role and Status of Human Resource Manager, Functions of HRM, HR structure and Strategic HRM.

Unit-2
Teaching Hours:6
Human Resource Planning
 

 Level of Knowledge: Analytical

 Concept of HRP, Different stages of HRP, Short-Term and Long-Term Planning, Action Plans in case of shortage and surplus of HR.

 

Unit-3
Teaching Hours:6
Job Analysis & Recruitment
 

 Level of Knowledge: Analytical

 Concept of Job Analysis, Importance and Benefits of Job Analysis, Job Analysis Process, Job Description, Job Specification and other Job-related concepts. Concept of Recruitment, Factors affecting Recruitments, Sources of Recruitment; Alternative to Recruitment.

 

Unit-4
Teaching Hours:6
Selection & Induction
 

Level of Knowledge: Analytical

Definition and Importance of Selection, Stages involved in Selection Process, Types of Selection Tests and Types of Interviews. Meaning and benefits of Induction, Content of an Induction Program.

 

Unit-5
Teaching Hours:6
Performance Appraisal
 

Level of Knowledge: Analytical

Purpose of Performance Appraisal, Trait, Behavioral and Result Methods of Performance Appraisals, Process of Performance Appraisal.

 

Unit-6
Teaching Hours:9
Training and Development
 

Level of Knowledge: Analytical

Meaning and Importance of Training and Development Programs, Stages involved in Training Process, On-the Job and Off-the-Job Training & Development Methods. Career Planning & Development, Stages in Career Planning, Internal and External Mobility of Employees

 

Unit-7
Teaching Hours:6
Conflict Management
 

Level of Knowledge: Analytical

Meaning and Sources of Employee Grievance, Grievance Handling Systems, Meaning & Process of Collective Bargaining, Indiscipline, Settlement Machinery of Industrial Conflicts.

 

Text Books And Reference Books:

 Rao, S. (2014). Essentials of Human Resource Management & Industrial Management: Text & Cases. New Delhi: Himalaya Publication.

 

Essential Reading / Recommended Reading

         Armstrong, M. (2010). Handbook of HRM Practice. USA: Kogan Page.

         Basak, S. P. (2012). Human Resource Management: Text & Cases. New Delhi: Pearson 

         Dessler, G. (2010). Human Resource Management. New Delhi: Prentice Hall.

        Robbins, D. A. (2010). Fundamentals of Human Resource Management. New Delhi: Wiley.

 

Evaluation Pattern

 Evaluation pattern:

 

Component

 

Description

Units

Maximum marks 

Weightage

Total Marks in Final Grade

CIA1 one or two components

Individual/Group

20

100%

20

CIA2

Mid-term

 

50

50%

25

CIA3 one or two components

Individual/Group

20

100%

20

Attendance

5

100%

5

ESE

 

 

50

60%

30

TOTAL

 

 

100

 

BHM634 - SERVICES MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Inthiscourse,studentsareexpectedtolearnabout“servicemanagement”astohowtodesignstrategicvision,createamechanismthatsupportsustainablegrowth,andsolvetheproblemswhich managements face in their on-site daily operations. The integration of marketing,operations and human behavior is recognized as essential in the curriculum to effectiveservice management. More emphasis is placed on the need for continuous improvement inquality and productivity in order to compete effectively in a global environment. This willalso help students from an integrated viewpoint with a focus on customer satisfaction.Theunitswillintegrateoperations,marketing,strategy,informationtechnologyandorganizational issues. Finally, because the service sector is the fastest-growing sector of theeconomy,thiscourseisintendedtohelpstudentsdiscoverentrepreneurialopportunities.

                 To comprehend the dimensions of service growth and expansion both domesticallyandinternationally.

ToGainan appreciationofthecomplexitiesassociatedwithimplementingchange.

Learning Outcome

CO1: Study "breakthrough" services in order to understand the operations of successful service firms that can be benchmarks for future management practice.

CO2: Develop an understanding of the "state of the art" of service management thinking.

CO3: Widen an awareness of the opportunities that information technology can have for enhancing service firm's competitiveness.

CO4: Appreciate the organizational significance of managing the service encounter to achieve internal and external customer satisfaction.

Unit-1
Teaching Hours:8
Unit 1
 

Understanding Services Phenomenon; Growth of Service Sector; Role of services the Economy; The conceptofServices:Characteristicsof services,differencesbetweenproductsandservices, Classification of services.

 

Unit-2
Teaching Hours:8
Unit 2
 

Product in services, Price, Promotion, Place, People, Process, and Physical evidence. Knowledge of theCustomer Involvement in Service Processes; Customer behavior in Service Settings; Targeting Customers,Managing relationshipsandbuildingLoyalty,Flowerof servicesandnewservicedevelopment

Unit-3
Teaching Hours:8
Unit 3
 

Creating delivery systems in place, GAPS Model, Enhancing Value by Improving Quality and Productivity;SERVQUAL,ServiceBlueprint,YieldManagement,BalancingDemand&CapacityManagement,customersreservations & waiting list configurations. Importance of Service employee, Importance of Customer andCustomerrole in servicedelivery,Strategiesforenhancing customerparticipation,Servicerecovery concept.

Unit-4
Teaching Hours:8
Unit 4
 

Introducing toTourismMarketing- Concept& Nature ofTourism;Significance & Impact of Tourism,EvolutionofTourism,TourismMarketSegmentation;TourismmarketingMix-IntroductiontoTravelservices,Medicaltourism,Religioustourism, wellnesstourism,foodtourism,adventuretourism .

Role of Travel Agencies & Travel Organization, Tour Operations, Airline Service Marketing, Road & RailserviceandTravelbySeaIntroductiontoHotelIndustry:Hotels;EvolutionofHotelIndustry;DevelopmentofHotels- Facilities- The guest Cycle- Grades of hotels: Meaning of Hospitality-Marketing Mix of HospitalityIndustry

Unit-5
Teaching Hours:8
Unit 5
 

Introduction to Hospitals; classification of hospitals; Latest development in the hospital classification andhealthcare services delivery, marketing the medical transcription services. Medical Value Travel (MedicalTourism).Innovative deliverymodelsinhealthcare&

Sustainabilityapproachesinhealthcare

Unit-6
Teaching Hours:5
Unit 6
 

IntroductiontoITIndustry:EvolutionofITIndustry;DevelopmentofITIndustry-SuccessCriteriaRelevanceofITServicesinIndia’sGrowthandDevelopment

Text Books And Reference Books:

GlynnW.J.(2005).UnderstandingServicesManagement.Wiley&son.KandampullyJ. (2007).Services Management.Pearson.

Raisanen,V.(2010).Servicemodeling,PrinciplesandApplications.N.J;John                                                                                                                             Wiley &Sons.

Nankervis,A.(2009).ManagingServices.CambridgePress.

Lovelock,C.andWright,L.(2011).PrinciplesofServiceMarketingandManagement.PrenticeHall.

Essential Reading / Recommended Reading

Fitzsimmons,JamesA.,andFitzsimmonsM.J.,(2006).ServiceManagement:Operations,

Strategy,andInformationTechnology(5thEd.).Irwin/McGraw-Hill

Evaluation Pattern

Component

Description

Units

Maximummarks

Weightage

TotalMarksinFiGrade

CIA1 oneortwo components

Individual/Group

20

100%

20

CIA2

Mid-term

 

50

50%

25

CIA3 oneortwo components

Individual/Group

20

100%

20

ESE

 

 

50

60%

30

Attendance

 

 

5

100%

5

TOTAL

 

 

100

BHM635 - TRAVEL AND TOURISM (2022 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Theeconomic,social,cultural,politicalandtechnologicaldimensionsoftheIndianTourismindustrywillbethefocusofthiscourse.Studentsgainanunderstandingofindustrystructure,changing travel markets and distribution methods within the context of community andindigenous perspectives, leadership and ethical practice.This course will provide a simpleand comprehensive outline of various ‘Indian Tourism Organizations’ and InternationalTourism Organizations. This course will also provide lots of information about transports –from ancient transportsto modern transports, carrier firms, travel agencies and othersengaged in the business of tourism.An attempt has been made to piece together factsrelevant to the early history and development of tourism. This course also explores someimportant topics like elements of tourism, tourism psychology and motivations for travel,travelplanning,tourismpromotionandresearchwhichwouldcontributeagreatdealtothe students.Awarenessofindigenousbusinesspractices,culturaldiversity,protocolsandwhatis acceptable and desired by indigenous people will be covered in the context of tourism. Inthiscapstonecourse,studentswillintegratethekeyconceptsoftheircourseworkbyexamining and implementing best practices in tourism entrepreneurship and communitydevelopment.Theseintegratedconceptswillbeappliedto thedevelopment ofa project

 

 

 

·       Tounderstandwhattourism isanditsmanydefinitions.

 

·       Tolearnthecomponentsoftourismandtourismmanagement.

 

·       Toexaminethevariousapproachestostudyingtourism.

 

·       Toappreciatehowimportantthisindustryistotheeconomyoftheworldandofmanycountries.

 

·       Toknowthebenefitsand costsoftourism.

  • Torecognizetheantiquityofhumantravelovervastdistancesonbothseaandland.

Learning Outcome

CO1: Explain the various transport systems for travel and understand their operation

CO2: Explain the various festivals and heritage of India.

CO3: Demonstrate the various categories of tourism and tours

CO4: Interpret travel requirements and other formalities.

CO5: Build itenary for individuals or groups according to the requirements

Unit-1
Teaching Hours:8
Tourism Phenomenon and Geography
 

UnderstandingTourism,Origin,Growth&DevelopmentofTourism

 

India’sBioDiversity,Landscape,Environment&Ecology,Seasonsanddestinations

Unit-2
Teaching Hours:8
Transport Systems & Travel Agencies
 

Air transport, Railways, Road, Sea & WaterwaysHistory,Role&FunctionsofTravelTourism

Unit-3
Teaching Hours:8
Tourism Organizations & Associations & Heritage of India
 

Role&Functionsof(a) WorldTourismOrganization,(b)ASTA,UFTAA,PATA&IATAetc.

 

Indian Philosophy, Religion and its relevance- Cultural diversity and factors affectingculture - Literary heritage - Trading in paintings and music - Performance arts: Traditionalandmodern stage-Festivals of India andtheir significance.

Unit-4
Teaching Hours:8
Tourism Industry & Types of Tours
 

 

Accommodation:Hotels,Motels,Resorts,SupplementaryAccommodation-TypesofTourist

-ResourcesofSports,Cultural,Historical,NatureBased-Sports&Adventuretourism-AglimpseofIndianarchitecturalhistory-MaincentersofTouristinterestinIndia.]

 

Importance-Tour Operations,MajorNational&InternationalTourOperators-Importance&RoleofTourist guides

Unit-5
Teaching Hours:7
Travel Formalities & Regulations & Foreign Exchange
 

TravelFormalities&Regulations

Passports:Functions,types,Issuingauthority,procedureforobtainingpassportetc.-Visas:Functions,types, IssuingAuthority, Procedure forobtainingVisas etc.

Countriesandcurrencies,procedureforobtainingforeignexchange,foreignexchangecountersetc, Customsformalities, immigration etc.

Unit-6
Teaching Hours:6
Tourism Meaning
 

TourismMeaning–Definition–Types–ComponentsofTourism–AmenitiesAccommodation–Attractions–Majorhospitalitydistributionchannels–TourismAttractions of India – Man made – Nature made – Monuments – Museums – Shopping –Gardens–Beaches–Mountains–Hillstations–Wildlifesanctuaries–festivals–Internationalcountries–capitals – flags airlines –currencies.

Text Books And Reference Books:

Negi,J.(2010).HotelsforTourismDevelopment:SChandReference:

Singh,S.(2008)ProfilesofIndianTourism:Modernbooks

Bhatia,A.K(2004).Tourismdevelopment–principlesandpractices:SterlingPublisherspvtlimited

Essential Reading / Recommended Reading

Negi,J.(2010).HotelsforTourismDevelopment:SChandReference:

Singh,S.(2008)ProfilesofIndianTourism:Modernbooks

Bhatia,A.K(2004).Tourismdevelopment–principlesandpractices:SterlingPublisherspvtlimited

Evaluation Pattern

 

Component

Description

Units

Maximummarks

Weightage

TotalMarksinFiGrade

 

CIA1 oneortwo components

Individual/Group

20

100%

20

 

CIA2

Mid-term

 

50

50%

25


 

CIA3 oneortwo components

Individual/Group

20

100%

20

 

 

ESE

 

 

50

60%

30

 

 

Attendance

 

 

5

100%

5

 

 

TOTAL

 

 

100

 

BHM651A - EUROPEAN CUISINE (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:50
Credits:1

Course Objectives/Course Description

 

ThiscourseisaboutunderstandingthebasicsofEuropeancuisinethroughhandsonpracticalexperience from three major cuisines, namely, French, Italian and Spanish. Students willhavetospendfourhourspersessioninthebasictrainingkitchen.Thepracticalsessionswilladdress the various cooking techniques and textures of European food. This course iscompletelyhandsonwherestudentswillcookanEuropeanmenuingroups.Theingredientsand cooking equipment will be provided to the students. The students will present himself /herselfincompleteUniform,prescribedKnifekitandjournals.Attheendofeachcoursethestudentwillhave to taste herfood preparationandrecord the reflections.

Learning Outcome

CO1: Compare European flavors to other cuisines

CO2: Outline the various popular European cooking techniques.

CO3: Apply European ingredients to cooking techniques.

CO4: Choose the right European ingredient

CO5: Create Menus based on rules of Menu management.

Unit-1
Teaching Hours:4
Unit 1
 

ButcherySkills/Demo

Unit-2
Teaching Hours:4
Unit 2
 

AOPShrimps

SoupofBroccoliandPolenta

Pasta Salad

Pork Chops

Unit-3
Teaching Hours:4
Unit 3
 

Italian Meat Balls and tomato sauceon Bread

Saladofpancetta, parmesan,lettuceand softboiledegg

ChilledtomatoandbasilSoup

PanfriedFishwithcherrytomato,parsley,&lemon.

Unit-4
Teaching Hours:4
Unit 4
 

Patatas bravas,CalamariwithAioli

Sopadeajo (GarlicSoup)

PaellaValencia

Unit-5
Teaching Hours:4
Unit 5
 

Croquetasde Pesce

Ajo Blanco(Almond Soup)

Pollo alAjillo (Chickencookedwithgarlic)

Unit-6
Teaching Hours:4
Unit 6
 

GarbanzoBeansonToast

Chorizoconensaladade judionesytomates(ChorizowithBeanandTomatoSalad)Romescode Peix (Fish stewwithAlmonds and Saffron)

Unit-7
Teaching Hours:6
Unit 7
 

Revision or

Salad of tomato, rocket, green peppers and olivesMoorishskewers

Spanish MarinatedFish

Paellawithpeppers,garbanzobeansandrosemary

Text Books And Reference Books:

Ceserani, K.,&Foskett,D.(1990).PracticalCookery.London:Hodder&Stoughton.

 

Essential Reading / Recommended Reading

Ceserani, K.,&Foskett,D.(1990).PracticalCookery.London:Hodder&Stoughton.

Evaluation Pattern

Component

Description

Units

Maximummarks

Weightage

Total            MarksFinalGrade

CIA

Labmanual&weeklyassessment

1-7

50

70%

35

Viva       &              PracticalAssessment

1-7

50

30 %

15

 

 

 

 

 

 

 

Total

 

 

 

50

BHM651B - FOOD AND BEVERAGE MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:50
Credits:1

Course Objectives/Course Description

 

FoodandBeverageManagement2istheadvancedlevelcoursetocomprehendthefactors

involvingcateringoperationsrequiredformanagingafoodandbeverageoutlet.Thecourse

willallowstudentstoexaminevariouscateringoutletsandfoodandbeveragespaces,staff

responsibilities,managementissues,andoperation.AllFoodandbeverageoutletsdepend

ontheoperationalaspectsforitssuccessstory.Thiscoursewilldealwiththenextlevelof

operationalfeaturesofafoodandbeverageoutlet.Studentswilllearntoanalyzethestrengths

andweaknessofcateringestablishments,menuandmaterialmanagement,foodand

beveragecontrolsandonlinepresenceoftheoutlet.Studentswillalsooperatethe

experientiallearningrestauranttounderstandtheaspectsofday-to-dayoperations.This

coursewillenablestudentstoorientandunderstandtheentrepreneurialskillswhichare

necessaryfor advancedlearners of foodand beveragecourse.

Learning Outcome

CO1: Determine the various operational requirement of food and beverage management

CO2: Distinguish the strength and weakness of the catering outlet

CO3: Create a menu for a target market

CO4: Recommend various processes for material management

CO5: Identify the suitable method for food and beverage controls

CO6: Propose innovative techniques for online activities for food and beverage outlet

Unit-1
Teaching Hours:4
F&B Management: Overview
 

Introduction,objectivesofF&Bmanagement,responsibilitiesofF&BManagement,constraintsto F&Bmanagement,managing qualityinF&Boperations.

 

Unit-2
Teaching Hours:4
Analyzing strengths and weaknesses of catering outlets
 

Analyzingstrengthsandweaknessofcateringoutletsvis-à-viscompetition-parameters,decisionmaking on basis ofthe analysis.TraditionalIndianService.

Unit-3
Teaching Hours:4
Menu management
 

Introduction,typesofmenu,menuplanningconsiderationsandconstraints,menucoastingandpricing, menu merchandising, menu engineering.

Unit-4
Teaching Hours:4
Material management
 

Concepts, systems, facility planning, logistics, riskmitigation

Unit-5
Teaching Hours:4
F & B Controls
 

F &B Controls

Costing,checklists,forms&formats,costcontrol

Unit-6
Teaching Hours:4
Managing Online Food and Beverage
 

Managingonline F&B

Business of online F&B,deliverymodels, online logistics

Unit-7
Teaching Hours:6
Restaurant pitch and Experimental learning
 

RestaurantpitchandExperimentallearning

Text Books And Reference Books:

Singaravelavan,R.(2016).Foodandbeverageservice.NewDelhi,India:OxfordUniverityPress

Essential Reading / Recommended Reading

Newey, A.(2016).OpenRestaurantsThatFlourish:ARestauranteurs'GuidetoOpeningNew Sites and Building aLeading Brand.Renew Design

Evaluation Pattern

Component

Description

Units

Maximummarks

Weightage

Total            MarksFinalGrade

CIA

Labmanual&weeklyassessment

1-7

50

70%

35

Viva       &              PracticalAssessment

1-7

50

30 %

15

 

 

 

 

 

 

 

Total

 

 

 

50

BHM652A - ADVANCED BAKING AND PASTRY ARTS (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:50
Credits:1

Course Objectives/Course Description

 

This Practical class is offered as an advanced learning tool for baking science and attainscompetency skills to develop knowledge on ingredients, equipment, techniques and thebaker’s language. The sessions are also designed to educate students in the art of makinginternational breads, laminated pastries, Viennoiserie products, basic sponges and cakes.Studentswillbeintroducedtotheadvancedconceptsofmoderndesserts,skillsandtechniquesof Patisserieand Boulangerie organization.

Learning Outcome

CO1: Identify the uses and importance of major Baking ingredients used in day to day baking in order to standardise the products.

CO2: Experiment and bake different products with the right scale measure using Recipe S.O.Ps to cater the required production.

CO3: Classify the bread dough's according to the formulation of ingredients and process of Baking and categorize them according to Lean and enriched doughs.

CO4: Plan various plated desserts with contrasting flavours and textures, breaking a balance of Presentation and Taste in desserts.

CO5: Organize the Pastry kitchen segregating according to the most commonly used ingredients, moulds, tools and large equipments.

Unit-1
Teaching Hours:4
Hard Breads- Lean Dough
 

1.     Baguette

2.     TigerBread

3.     Ciabbata

4.     MultigrainLoaf

Unit-2
Teaching Hours:4
Macaron & Meringue
 

1.     FrenchMacaron

2.     Meringue Kisses & Pavlova

3.     Italian meringueButtercream

4.     Swiss Meringue

 

Unit-3
Teaching Hours:4
Modern Tarts
 

1.     Coconut&StrawberryTart

2.     MixedNutTart

3.     IntenseChocolateTart

Unit-4
Teaching Hours:5
Chocolate Bonbons- Basic
 

1. praline& cherry bonbon

2.     FilterCoffee&Hazelnut bonbon

3.     SaltedCaramelbonbon

4.     Blueberries& lime bonbon

Unit-5
Teaching Hours:4
Basic Breads II
 

1.     Grissini&Lavache

2.     Sandwich Loaf

3.     Focaccia

4.     Pita& Pizza

5.     Cinnabon

Unit-6
Teaching Hours:4
Comfort Cookies & Cup Cakes
 

1.     Double chocolateCookie

2.     DanishButter Cookies

3.     Oatmeal& RaisinCookie

4.     Biscotti

5.     FlavoursofCupcakes.

Unit-7
Teaching Hours:5
Puff Pastry- Laminated Dough
 

1.     Jalousie

2.     Volauvent&CheeseStraws

3.     Chausson au pomme

4.     CurryPuff

5.     Palmiers

Text Books And Reference Books:

Theoryof Bakery andPatisserie-Abook by Parvinder s.Bali

AdvancedBread& Pastry- Michael Suas

Essential Reading / Recommended Reading

Theory of Bakery and Patisserie - A book by Parvinder s.Bali

Advanced Bread & Pastry- Michael Suas

 

Evaluation Pattern

Detailsofassessment –Continuouslabassessment

Assessment Outline:

 

Component

Description

Units

Maximummarks

Weightage

Total            MarksFinalGrade

 

CIA

Labmanual&weeklyassessment

1-7

50

70%

35

Viva       &              PracticalAssessment

1-7

50

30 %

15

 

 

 

 

 

 

 

 

 

Total

 

 

 

50

BHM652B - ACCOMMODATION MANAGEMENT INTERMEDIATE LEVEL (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:4
Max Marks:50
Credits:1

Course Objectives/Course Description

 

This course focuses on the skills and knowledge necessary to successfully run a hotel. Although viewed from the perspective of a general manger, the various elements of the syllabus are applicable to all operating departments in a lodging operation and management. In addition, detailed examples are drawn from all supporting departments. 

The outline is made up of several elements. One – identifies the mangers job as responding to the needs of guests, employees, and the organization. The second element of the organization consists of various research studies that have been conducted on what hospitality mangers actually do. The final element involves adding “how to” material which is primarily intended for an industry audience and seeks to give them the practical skills necessary to manage a hotel. Course outcomes:

        Illustrate a theoretical model of how to manage a hotel and the needs of guests, employees, and organizations. 

        Experiment with the current operational and management role in the form of SOP’s 

        Design procedures of protecting employees, guests and property. 

        Classify and outline a structure towards maximizing of income. 

Learning Outcome

CO1: Demonstrate a process on how employees go about their work in the hotel (the assets), the work is organized can lead to employees being productive.

CO2: Construct a structure to systematically review the operating procedures as to why service does not meet guest's expectations and determining how it can be improved

CO3: Analyse the reasons why service does not meet guest's expectations and determining how it can be improved.

Unit-1
Teaching Hours:4
Protecting assets- guests, employees, structure
 

Protecting assets- guests, employees, structure 

Unit-2
Teaching Hours:4
Manpower planning & managing customer service
 

Manpower planning & managing customer service

Unit-3
Teaching Hours:4
Managing quality
 

Managing quality

Unit-4
Teaching Hours:4
PMS Reports & Concierge Services
 

PMS Reports & Concierge Services

Unit-5
Teaching Hours:4
Negotiation and Decision-Making Skills
 

Negotiation and Decision-Making Skills

Unit-6
Teaching Hours:4
GDS-Channel Pricing
 

GDS-Channel Pricing                                

Unit-7
Teaching Hours:6
Revision
 

Revision

Text Books And Reference Books:

Casado, M.A. (2015). Housekeeping Management. NJ:John Wiley &Sons,Inc.

Micheal Kasavanna, R. B. (2012). Managing Front office Operations (8 ed.). Prentice Hall.

Essential Reading / Recommended Reading

 

Thomas, J. A. (2013). Professional Management of Housekeeping Operations. NJ:John Wiley &Sons,Inc.
Nitschke, A. (2008). Managing Housekeeping Operations. Educational Institute of the American  Hotel Motel Association.
Margaret K. M. ( 2010).Housekeeping Management. Educational Institute of the American Hotel       Motel Association. NJ:John Wiley &Sons,Inc.
O'Fallon, O. & Michael, J. (2012). Hotel Management and Operations. NJ:John Wiley &Sons,Inc
 Nyheim, P. D, & Connolly, D. J. (2012). Technology Strategies for the Hospitality Industry. Upper Saddle River, NJ: Prentice Hall. ISBN: 978-0-13-503802-4. 

Evaluation Pattern

 

Evaluation pattern:

Assessment Outline:

Component

 

Description

Units

Maximum marks 

Weightage

Total Marks in Final Grade

CIA

Lab manual  & weekly assessment

1-7

50

70%

35

ESE

Viva & Practical Assessment

1-7

50

30 %

15

 

 

 

 

 

 

 

Total

 

 

 

50

BHM711D - YOGA AND WELLNESS I (2021 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:1

Course Objectives/Course Description

 

 

Yoga education helps in self-discipline and self-control, leading to immense amount ofawareness, concentration and higher level of consciousness. It can prepare the studentsphysically and mentally for the integration of their physical, mental and spiritual faculties sothatthestudentscanbecomehealthier,sanerandmoreintegratedmembersofthesocietyandof the nation. The sessions will be focused mostly on the teaching and practice of Asanas,pranayamaand some functional training for warmups.

Learning Outcome

CO1: Demonstrate understandings of basic knowledge about ones personality with good healthy practices.

CO2: Apply good psychological practices to handle one well in all life situations with positive mind.

CO3: Develop the techniques of gaining good health and the art of being emotionally stable.

CO4: Combine different steps and procedures for one to be capable of knowing the real from the unreal with upright moral values.

CO5: Utilize high level consciousness and face the dualities of life with calmness and composure

Unit-1
Teaching Hours:4
Unit ? 1
 

IntroductiontoYogaandYogicPracticesandPhysicalfitness

 

Unit-2
Teaching Hours:6
Unit 2
 

IntroductiontoAsanas-AsanaPractice&Physicalfitness

Unit-3
Teaching Hours:4
Unit 3
 

Centering?tocalmthesensesandfocuseveryone’senergiesandPhysicalfitness

Unit-4
Teaching Hours:6
Unit 4
 

Asanas - Bhavasof theBuddhi and Physical fitness

Unit-5
Teaching Hours:6
Unit ? 5
 

Pranayama-Yogaforwellness?-preventionandpromotionofpositivehealthandPhysicalfitness

Unit-6
Teaching Hours:4
Unit 6
 

Yoga and stress managementthroughAsanasandPhysicalfitness

Text Books And Reference Books:

      LightonYoga-BKSIyengar

      TextbookofYOGAbyYogeswar

Essential Reading / Recommended Reading

      LightonYoga-BKSIyengar

      TextbookofYOGAbyYogeswar

Evaluation Pattern

ContinuousInternalAssessment(CIA)isdoneeveryclass.Theassessmentisdonebasedonthe Participation, Exercise, assignments, activities etc submitted on the activity conductedduringthe class/session each week.

BHM731 - STRATEGIC MANAGEMENT (2021 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Objectives/Course Description

This course introduces the key concepts, tools, and principles of strategy formulation and Competitive analysis. It is concerned with managerial decisions and actions that affect the performance and survival of business enterprises. The course is focused on the information, analyses, organizational processes, and skills and business judgment managers must use to devise strategies, position their businesses, define firm boundaries and maximize long-term profits in the face of uncertainty and competition.

Course Objective

           Analyze the main structural features of an industry and develop strategies that position the firm most favourably in relation to competition and influence industry structure to enhance industry attractiveness.

           Recognize the different stages of industry evolution and recommend strategies appropriate to each stage

Learning Outcome

CLO1: Analyze the resources and capabilities of the firm to formulate strategies that leverage a firm's core competencies.

CLO2: Examine the overall idea of organization strategy and strategic management process

CLO3: Assess and comment on internal and external environment of the organization.

CLO4: Elaborate on the competitive forces and process of business valuation

Unit-1
Teaching Hours:6
Introduction to Strategic Management
 

Knowledge Level : Basic

Introduction to Strategic Management - Defining strategy, levels at which strategy operates, approaches to strategic decision making, the strategic management process, Strategic intent: Vision, mission and objectives.

Unit-2
Teaching Hours:6
Environmental Analysis
 

Knowledge Level : Conceptual

Environmental Analysis - The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment

Unit-3
Teaching Hours:8
Industry & Resource Analysis
 

Knowledge Level : Analytical

Industry & Resource Analysis - A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis- carrying out SWOT

            

Unit-4
Teaching Hours:8
Strategy Formulation & Choice
 

Knowledge Level : Conceptual

Strategy Formulation & Choice - Corporate level strategy: Introduction- The balanced score card- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix.

Unit-5
Teaching Hours:6
Corporate Restructuring
 

Knowledge Level : Conceptual

Corporate Restructuring - The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances. Strategic Leadership, Personal values and Business Ethics

Unit-6
Teaching Hours:6
Strategy Implementation
 

Knowledge Level : Conceptual

Strategy Implementation - Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies: Operational strategy, financial strategy, marketing strategy and Human resource strategy

Unit-7
Teaching Hours:5
Strategic Evaluation & Control
 

Knowledge Level : Analytical

Strategic Evaluation & Control - Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system

Text Books And Reference Books:

  John,A.P.,(2012)StrategicManagement:formulation,Implementationand

control

           

Essential Reading / Recommended Reading

                  FredDavid,StrategicManagement,PHI

                  Rao,V.S.P.,&Krishna,V.H..StrategicManagement:TextandCases.NewDelhi: Excel Books

                  Srinivasa,R.,StrategicManagement,Pearson

 

                  Casesin StrategicManagement,Amita Mital, TMH.

Evaluation Pattern

Component

 

Description

Units

Maximum marks 

Weightage

Total Marks in Final Grade

CIA1 one or two components

Individual/Group

20

100%

20

CIA2

Mid-term

 

50

50%

25

CIA3 one or two components

Individual/Group

20

100%

20

Attendance

5

100%

5

ESE

 

 

50

60%

30

TOTAL

 

 

100

 

BHM732 - BUSINESS LAW (2021 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

Course Description:

 

Every business has certain regulations to abide by to run the business. This course will deal with those basic regulations that are fundamental to this programme. It covers important legal aspects of Business, Laws such as Basics of Law, Essentials of Entering and Executing the Contracts, nitty-gritty of key Intellectual Properties, Precautions to be taken to protect the interests of Consumers while serving them, ensuring that business is done by promoting and sustain the Competition in the market, and enabling the sale of Goods in rightful legal conditions. As much as understanding an element of risk and insurance in business is important so much is the knowledge about Banking instruments is demanded.

 

Course Objective are:

 

        To analyze the occurrences of business crisis and examine the possible solutions (RBTL4)

 

        To develop domain expertise to Construct a    Hospitality Business Contracts (RBTL6) 

 

        To develop business strategies to exploit different innovative forms of intellectual property relevant to Hospitality Business through the knowledge of contracts (RBTL6.)

 

        To demonstrate an understanding of key legal provisions relating to Competition and Consumers in domain area (RBTL2)         

 

        To analyze the regulatory norms for Food, Beverage and Hotel business in India, to be complied with.   (RBTL4)   

 

Learning Outcome

CO1: To provide an exposure and understanding of important business laws in India to manage the businesses efficiently

CO2: To contribute effectively to the industry in particular and to the society in general.


CO3: To apply effectively the standard business and legal terminology.

CO4: To create a base to understand the business laws by providing an insight into the case laws prevalent in India.

CO5: To orient the students with the knowledge and skills required to take up challenges and exploit opportunities in the hotel industry.

Unit-1
Teaching Hours:2
INTRODUCTION
 

 

Introduction to Law; Role of Legislature, Executive and Judiciary; Classification of Laws; Origins of Hotel Law.

 

Unit-2
Teaching Hours:6
LEGAL ASPECTS OF DOING BUSINESS IN INDIA
 

 

Introduction to Legal Forms of Business; Process of establishment of business as company, Characteristics of Company, Kinds of companies, Rights and duties of Directors and shareholders

 

Unit-3
Teaching Hours:10
LAW RELATING TO CONTRACTS.
 

 

Definition; Kinds of contracts; Essentials of Contracts; Offer; Acceptance; Consideration; Capacity of parties; Free consent; Legality of Object and Consideration: Contracts with Minors; Contingent Contract;; Supervening Impossibility; Performance of contract, Modes of discharge of a contract, Remedies for breach of  Contract

 

Unit-4
Teaching Hours:6
INTELLECTUAL PROPERTY.
 

 

Meaning and scope of Intellectual property; Components of Intellectual Property-Patents, Trade Marks, Copy Rights, Geographical Indications, Designs. Rights of Owners each of the of Intellectual Property, Key Features of different components of Intellectual property.

 

Unit-5
Teaching Hours:6
COMPETITION LAW & CONSUMER PROTECTION
 

 

Concept of Competition, Development of Competition Law, overview of MRTP Act 2002, Anticompetitive Agreements, Abuse of dominant position, combination, regulation of combinations, Competition Commission of India; Appearance before Commission, Compliance of Competition Law. Competition Law 2003: Meaning and scope, salient features, offences and penalties under the Act. Consumer Protection Act 1986: Back ground – definitions – consumer, consumer dispute, Complaint Procedure, defect, deficiency, and service, Remedies, Consumer Protection Council, Consumer Redress Agencies, District Forum, State Commission and National Commission.

 

Unit-6
Teaching Hours:7
HOTEL LICENCES & REGULATIONS
 

 

Introduction; General Hotel Operating Licenses- Board and lodging license, Foreigners Regional Registration office, Shops and Establishments Act, Hotel classification, NOC From Chief Fire Officer, Restricted Money changers License from Reserve Bank of India, Export Capital Goods Scheme, Lift Operating License from Inspector of Lifts, NOC from Pollution Control Board, Permissions to install Signage and hoardings, Swimming Pool and Cooling Tower Permission from the police, Website Registration, License to operate a Beauty Parlor and Spa. Food and Beverage Operations: Health Trade License, Eating House or Restaurant License, Sanitary Certificate, Liquor License, Nominations under Food Safety and Standards Act, 2006.Approval of kitchen Signage, Certification of weighing scales and Peg measures.

 

Unit-7
Teaching Hours:8
LAW RELATING TO FOOD & BEVERAGE
 

 

Introduction to Prevention of Food Adulteration Act; Important Legal Terms-Food, Adulterant and Adulterated Food, Adulteration and Food Poisoning, Food Additives and Food preservatives.

 

Introduction to Food Safety & Quality Standards Act 2006: Food Business Operator, Role of Food Safety Officers, Role of Food Analysts, Central Food Laboratories; Role of Adjudicating Officers.

Introduction to Liquor Licensing: Non-Alcoholic beverages, Liquor Licensing Procedures, Procedure to acquire Liquor license, Mandatory Compliance to Liquor License

Text Books And Reference Books:

 

        Amitabh Devendra –Hotel Law, 2015. Oxford University Press, New Delhi

 

Essential Reading / Recommended Reading

 

        Gulshan, S.S. (2013). Business & Corporate Law, Excel Books, New Delhi.

 

        Kapoor, N.D (2012.). Elements of Mercantile Law, Sultan Chand & Sons, New Delhi.

 

        Padmanabhan, Ananth (2012. Intellectual property rights : Infringement and remedies, LexisNexis Butterworth’s, Nagpur.

 

        Tulsian, P.C. (2013). Business Laws, 5th Edition), Tata-McGraw Hill Education Limited, New Delhi

 

        Avtar Singh. (2011). Principles of Mercantile Law (9th Edition), Eastern Book Company, New Delhi.

 

        Anson, William Reynell( 2009) Law of contract, Oxford University Press, Oxford, 29th Edition., New Delhi.

 

Evaluation Pattern

 

Component

 

Description

Units

Maximum marks 

Weightage

Total Marks in Final Grade

CIA1 one or two components

Individual/Group

20

100%

20

CIA2

Mid-term

 

50

50%

25

CIA3 one or two components

Individual/Group

20

100%

20

Attendance

5

100%

5

ESE

 

 

50

60%

30

TOTAL

 

 

100

 

BHM733 - FACILITY PLANNING AND MANAGEMENT (2021 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Studyofproductionfacilities,includinglocation,planning,designandmaintenance.Emphasis on production systems, machine selection, automation, material handling, storageand warehousing, quality, retrofitting and preventative maintenance. The main aim of thecurriculum is to provide the learner with an overview of the Hospitality Industry, from atechnicalperspective.

Learning Outcome

CO1: To illustrate how exactly a hotel/restaurant has been conceptualized, planned and built.

CO2: To infer the basics of facility asset management and the key elements to systematic management approach.

CO3: To illustrate the asset maintenance requirements from time to time.

CO4: Analyze key supporting capabilities for facilities as a business function

CO5: Dissect the process of constructions, with reference to Hotels & Restaurants.

Unit-1
Teaching Hours:6
Build Construction
 

Building Construction: Introduction to building construction; Basic methodology- fromfoundation to completion of a cold shell in civil construction, materials used, terminologyused for structural and non-structuralmembers typically found in a hotel building.

Unit-2
Teaching Hours:8
Engineering Services
 

Basics of Building Construction in Electricity, Plumbing and Sanitation, Lighting, WaterRecycling,SolarPowerSystem,WaterTreatmentPlantandSewageDisposal

Unit-3
Teaching Hours:8
Facilities & Business
 

Businesscontextoffacilities,facilities-businessrelationships,facilitiesasanundermanagedresource.

Unit-4
Teaching Hours:8
Facilities asset management
 

Facilities as a business resource, management challenges, components of facilities assetmanagement.

Unit-5
Teaching Hours:8
Strategic Facility Review
 

Facilitiesportfolioanalysis,capabilityanalysis,performanceimprovementanalysis,scenario projections analysis, information needed for strategic facilities review, alignmentwith strategic facilities planning.

Unit-6
Teaching Hours:7
Facilities utilization and asset maintenance
 

 

Operation and management, space planning and workplace management, facilities assetmaintenance,capitalreplacement planning.

Text Books And Reference Books:

Bhansal.Tarun,(2013),HotelfacilityPlanning,OxfordHigherEducation

 

Essential Reading / Recommended Reading

Sujit.G,.(2013),Hotelengineering:OUP

Evaluation Pattern

Component

Description

Units

Maximummarks

Weightage

TotalMarksin

Final Grade

CIA1 oneortwo components

Individual/Group

20

100%

20

CIA2

Mid-term

 

50

50%

25

CIA3 oneortwo components

Individual/Group

20

100%

20

ESE

 

 

50

60%

30

Attendance

 

 

5

100%

5

TOTAL

 

 

100

BHM741A - CONSUMER BEHAVIOR AND RESEARCH (2021 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

CourseDescription:

Understanding consumer behavior is one of the fundamental requirements for any marketer. The introduction to the study of consumer behavior covers the underlying concepts, principles, and theories of the subject and gives a clear explanation of the consumer psychographics and demographics affecting his behavior in both individual and group buying situations.

CourseObjectives:

1.    To provide good insight into consumer behavior through individual determinants of consumers.

2.   To enable students to analyze personal, sociocultural, and environmental dimensions influencing consumer decision-making.

3. To enable students to design and evaluate marketing strategies based on fundamental consumer buying behavior. 

4.   To give the students a perspective to understand the application of market research in framing effective marketing strategies

Learning Outcome

CO1: Analyse the basics of consumer behavior and understand the subject's relevance in contemporary business and marketing

CO2: Evaluate the buying patterns in consumer and organizational markets and analyze their applicability in diverse real-world buying situations.

CO3: Interpret the relevant theories and concepts to various practices of Consumer Behavior.

CO4: Examine structure for better decisions in the field of marketing management as well as to become better customers themselves.

CO5: Assess the reasons for the success or/and failure of business strategies.

Unit-1
Teaching Hours:5
Introduction to Consumer Behavior
 

Meaning, Types of consumers, Interdisciplinary nature of CB, Scope and Application of CB, Market segmentation, and Use of InformationTechnology and AI in Consumer Profiling and Engagement

Unit-2
Teaching Hours:8
Consumer Decision-making Process
 

Problem recognition, Pre-purchase search, purchasing process, post-purchase behavior, Models of Consumer decision-making, and customer loyalty. Model of Consumer DecisionMaking-BlackBox Model, Howard-Sheth Model.Consumer  Decision-making process

Unit-3
Teaching Hours:8
Factors Affecting Consumer Behavior
 

Individual determinants of Consumer behavior Personality, Motivation, Perception, Learning, Attitudes; External Determinants of CB: Family, Age, and Gender. Functions, FLC stages, Family decision-making, Dynamics of husband-wife decision-making. Role of the child in decision making, women’s buying behavior

Unit-4
Teaching Hours:8
Influence of Social Class and Culture
 

Categories, Measurement of social class, Lifestyle profiles, VALS, AIOS, Social class mobility.Characteristics, Measurement of Culture – Content analysis, Consumer Fieldwork. Subculture –religious, regional,racial,age and gender, culture –religious, regional, racial, age and gender

Unit-5
Teaching Hours:8
Recent Trends in Consumer Behaviour
 

Characteristics of New consumers in new times – Increased transparency, Online buying, Omnipresent marketing communication, Anonymous identity, DIY inclination, inclination for green products, Value-based purchase, Customer automated decisions. Challenges of changed consumer behavior for marketers.

Text Books And Reference Books:

Schiffman, L.G., Kanuk.L.L,& Kumar.S.R (2010).Consumer Behaviour(10thedi). PrenticeHall.

Essential Reading / Recommended Reading

Blyth,J.(2008).Consumer Behavior.London: Thomson Learning. 

Lantos,G.P.(2010).Consumer Behaviour in Action- Real Life Applications for Marketing Managers. NewYork: M.E Sharpe.

Nair.S.R(2010).Consumer Behaviour in Indian Perceptive.Mumbai: Himalaya Publishing House. 

Engel.J.F,Kollat.D.T,&Minar.P.W(2008).Consumer Behaviour HinsdaleILDrydenPress.

Howard. J.A, Sheth. J.N.(2008).Theory of Buyer Behaviour: Scott Foresman Glenview.

 

Evaluation Pattern

Evaluationpattern:  70CIA: 30ESE

Component

Description

Units

Maximum marks

Weightage

Total Marks in

Final Grade

 

CIA1 one or two components

Individual/Group

20

100%

20

 

CIA2

Mid-term

 

50

50%

25

 

CIA3 one or two components

Individual/Group

20

100%

20

 

ESE

 

 

50

60%

30

 

Attendance

 

 

5

100%

5

 

TOTAL

 

 

100

 

BHM741B - MANAGING EMPLOYMENT RELATIONS (2021 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Objectives:

       To provide an understanding of the scenario of the employment relations in India and the evolution in the role of participants over a while 

       To identify the characteristics of the Indian workforce and the role of trade unions.

       To list the various laws related to different categories of employees, trade unions, working conditions, and social and economic security during employment and unemployment.  

       To examine the sources of industrial conflict and its implication on the industry and economic growth of the country.

       To outline the appropriate machinery to resolve the conflicts between employer and employee. 

Learning Outcome

CO1: Demonstrate the understanding of the factors that shape the environment of industrial relations and the characteristics of workforce in India.

CO2: Identify the role played by various stakeholders in industrial relations and its implication on social and economic scenario in India.

CO3: Examine the various laws and regulation governing the terms of employment and working conditions in the industrial establishments.

CLO4: Discuss government machinery to settle industrial disputes.

CLO5: Propose measures to promote harmonious employment relations.

Unit-1
Teaching Hours:6
Unit 1 Introduction to Employment Relations
 

Definition of Employment Relations, Alternative Conceptions of Employment Relations, Industrial Relations Perspective, An overview and integration of three perspectives, The changing context of Employee Relations in India.

Unit-2
Teaching Hours:6
Unit II: Trade Unionism and Trade Unions
 

The concept of Trade Unionism – Politics and Trade Unions – Rights of Trade Unions – Roles, Functions and Objectives of Trade Unions – Classification of Trade Union – Trade Unions in India – Structure of Trade Unions in India – Union Security – Political Affiliation of Trade Unions – Problems of Trade Unions in India – Recognition of Unions – Rights of Recognized Unions – Trade Union Act 1926; Scope and Coverage, Objectives, Provisions.

Unit-3
Teaching Hours:6
Unit III: Social Security Legislations
 

Major legislation with Scope, Applicability, Coverage and Main Provisions of following acts -Employee State Insurance Act 1948, Maternity Benefit Act 1961, Workmen’s Compensation Act, 1923, Payment of Gratuity Act 1972, Employee Provident Fund and Miscellaneous Provisions Act, 1952.

Unit-4
Teaching Hours:10
Unit IV: Laws governing working conditions
 

The Shops and Establishment Act 1953; Objectives, Scope and Coverage, Main

Provisions – The Contract Labour Act 1970; Objectives, Scope and Coverage,

Definitions Registration and Licensing- Duties of Controlling Authorities, Duties of Contractors, Duties of Principal Employer – The Engagement of Contract Labour – The Prohibition of Employment of Contract Labour. The Sexual Harassment of Women at Workplace (Prevention, Prohibition, And Redressal) (PoSH) Act, 2013. The Industrial Employment Act 1948; Objectives, Scope and Coverage, Main Provisions.

Unit-5
Teaching Hours:8
Unit V: Industrial Dispute Act 1947
 

Industrial Dispute; Concept – Forms of Industrial Action- Types of Disputes- Causes of Industrial Disputes- Causes of Industrial Conflicts. 

Objectives – Definitions- Different forms of strike and lockout - Prohibitions for Strikes and Lockout – Illegal Strike and Lockouts – Layout, Retrenchment and Closure – Closure of Undertaking – Last IN First OUT – Unfair Labour Practices:

Unit-6
Teaching Hours:9
Unit VI: Industrial Dispute Settlement and Preventive Machinery
 

Conciliation; Conciliation Officer, The Protection of Workmen During Pendency of Conciliation Proceedings – Obligation of Employers – Obligation of Employees – Board of Conciliation – Arbitration; Compulsory and Voluntary – Adjudication; Labour Court, Industrial Tribunals, National Tribunals: Discipline Procedure- Conducting Domestic Enquiry – Grievance Procedure-Collective Bargaining 

Text Books And Reference Books:

       P. N Singh, NeerajKumar(2011).Employee Relations Management: Pearson Education.

Essential Reading / Recommended Reading

       Venkata Ratnam, C.S. (2010). Industrial Relations (5thedi), Oxford University Press.

       Sinha, P. R., Shekar, S. P., & Sinha, I. B. (2008). Industrial Relations Trade Unions,           and Labour Legislation. New Delhi: Pearson Education Inc.

       Janardhan, V. (2016). Industrial relations in India: Towards a new socio-political approach. Hyderabad: Orient Black Swan.

       Mamoria, C.B., Mamoria, S., & Gankar, S.V. (2010). Dynamics of Industrial Relations (13thedi), Himalaya Publications.

       Srivastava, S.C. (2009).Industrial Relations and Labour Laws (5thedi), Vikas Publishing House Pvt. Ltd.

       Singh, B.D. (2009). Industrial Relations- Emerging Paradigm (2ndedi). Excel Books

Evaluation Pattern

Evaluation Pattern: 70 CIA:30 ESE

 

Component

Description

Units

Maximum marks

Weightage

Total Marks in

Final Grade

CIA1 one or two components

Individual/Group

20

100%

20

CIA2

Mid-Sem

 

50

50%

25

CIA3 one or two components

Individual/Group

20

100%

20

ESE

 

 

50

60%

30

Attendance

 

 

5

100%

5

TOTAL

 

 

100

BHM742A - BRAND MANAGEMENT (2021 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course explores the significance of branding with the emerging managerial, relational

and social perspectives.

Course Objective: This course will focus on the basic building blocks of growing and managing a brand, as well as advanced and special topics of brand management that will

provide a well-rounded look atissues in integrating the brand into overall marketing and company activities.

Learning Outcome: - To familiarize students with the various concepts of brand management and to facilitate them to understand the major paradigms of brand building

Level of Knowledge: This is an elective paper for marketing students that facilitates a basic understanding on how the role of brand today has shifted to the central point of an

 

organization.

Learning Outcome

CO1: Identify the various concepts of brand management

CO2: Demonstrate an understanding of the major paradigms of brand building

CO3: Interpret the relevant theories and concepts to various practices of brand building

CO4: Examine the reasons for the success or/and failure of major brands.

Unit-1
Teaching Hours:6
Concept of ?Brand?
 

Brand VS Product, Why Brand? Can everything be branded? Identification of branding challenges and opportunities; Strategic brand Management Process. Brand building in Indian context, Managing Premium brands.   Service brands, Heritage brands.         

Unit-2
Teaching Hours:10
Consumer based brand equity and brand positioning
 

Customer based brand equity; sources of brand equity, CRM, Brand equity VS Customer equityBrand Positioning: points of parity & points of difference, positioning guidelines, brand mantras, internal branding.

Unit-3
Teaching Hours:9
Brand Elements
 

Brand elements- Options & tactics, criteria for choosing it, Integrated marketing communication-Challenges in designing brand building communications, major marketing communication options, criteria for IMC programs

Unit-4
Teaching Hours:7
Secondary Brand Associations
 

Leveraging Secondary Brand Associations – company, country of origin, channels of distribution, co-branding, licensing, celebrity endorsement, Sporting,

cultural or other events, Third party sources.

Unit-5
Teaching Hours:6
Managing Brand Equity
 

What it means: how to build it; Understanding and measuring brand equity using Inter-brand methodologies, Monitoring brands, Brand Audit-Brand inventory, and brand exploratory, Qualitative & Quantitative Research techniques.

Unit-6
Teaching Hours:6
Managing Brands and brand Extensions
 

Brand Hierarchy, Design of a brand strategy-Brand Extension: Types of Brand Extension, Line and Category Extension, Pros and Cons of Brand Extension-Need for extension, Brand Architecture: Handling a Large Portfolio, Multi-Brand Portfolio. Revitalizing brands: Re-launch, Rejuvenation.

Text Books And Reference Books:

Keller, K.L. (2013). Strategic Brand Management (3rd edi). Prentice Hall of India.

Essential Reading / Recommended Reading

1.     Aaker, D.A. (2011). Brand Relevance: Making Competitors Irrelevant, Jossey-Bass. 

2.     Aaker, D.A. (1996). Building Strong Brands. New York: Free Press.

3.     Aaker, D.A., &Joachimsthaler. E. (2000).  Brand Leadership. New York: Free Press.

4.     Kapferer, Jean- Noel. (1997). Strategic Brand Management. Dover, NH Kogan Page. 

5.     Holt, D.B. (nd). How Brands Become Icons. The Principles of Cultural Branding, Harvard Business School Press.

6.     Deming, S. (2007). The Brand who Cried Wolf. Wiley Publishers.

7.   Ries, A.I., & Trout, J. (nd). Positioning: The Battle of Minds

Evaluation Pattern

Component

 

Description

Units

Maximum marks 

Weightage

Total Marks in Final Grade

CIA1 one or two components

Individual/Group

20

100%

20

CIA2

Mid-term

 

50

50%

25

CIA3 one or two components

Individual/Group

20

100%

20

Attendance

5

100%

5

ESE

 

 

50

60%

30

TOTAL

 

 

100

 

BHM742B - COMPENSATION MANAGEMENT (2021 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:

The course offers an understanding of the relevance of remuneration and reward to the employees. The course discusses the concepts, applications and research that goes into formulation of compensation philosophy for an organization. It discusses the wage and salary and administration in the Indian context. The course equips students with tools to effectively manage rewards for individuals and groups in organizations in order to attract, motivate and retain them.

 

Course Objectives:

  • To understand compensation philosophy, policy, practices, programs and process.
  • To analyze and integrate compensation concepts to solve compensation related problems in organizations
  • To recognize how pay decisions help the organization achieve a competitive advantage.
  • To examine the pay grade structures for various positions by business organizations.
  • To design rational and contemporary compensation systems in organizations.

Learning Outcome

CO1: Demonstrate understanding of compensation philosophy, strategies and policies.

CO2: Identify the components of financial and non-financial rewards and its aim.

CO3: Assess implication of wage administration on stakeholders like employer, employee and government.

CO4: Examine the methods of job evaluation in the organization.

CO5: Design financial and non-financial rewards for an organization.

Unit-1
Teaching Hours:10
Unit I: The Foundation of Reward Management
 

Concept, Transactional and Transformational aspects of RM; The Total Reward Process; Motivational, Financial and Non-Financial Rewards; Factors affecting levels of Pay, Reward Philosophy, Strategy, and Policy

Unit-2
Teaching Hours:8
Unit II: Job Analysis
 

Definition, Process, Job description: elements and concepts; Job Evaluation-Definition, Purpose, Methods, Job evaluation process.

Unit-3
Teaching Hours:10
Unit III: Wage and Salary administration
 

Nature and purpose, Compensation, Reward. Wage levels and Wage structure; Wage determination process; Theory of Wages; Types of Wages; Wage differentials.

Unit-4
Teaching Hours:8
Unit IV: Contingent pay
 

Paying for Performance, Competence related pay; Skill related pay; Shop floor incentives and Bonus schemes; Sales force Incentive schemes.

Unit-5
Teaching Hours:8
Unit V: Special Aspects of Reward Management
 

Executive and International compensation; Compensation for teams; Gain Sharing; Profit sharing; Employee and Executive Share schemes; Boardroom pay.

Unit-6
Teaching Hours:8
Unit VI: Total Reward
 

Employee Benefits and Total Remuneration: pensions, Tax considerations; Fringe benefits; Fringe benefits in India.

Unit-7
Teaching Hours:8
Unit VII: Managing Reward system
 

Evaluating the Reward System, Pay Reviews, Control and Responsibility for reward, Reward Management procedures, and Computerized reward management

Text Books And Reference Books:
  1. Armstrong, M., & Murlis, H. (2014). Reward Management- Remuneration Strategy and Practice (4thed), Crest Publishing House.
Essential Reading / Recommended Reading
  1. Armstrong, M. (2015). Armstrong's handbook of reward management practice: Improving performance through reward (Fifth edition.). London: KoganPage.
  2. Singh, B.D. (2017). Compensation and reward management. Bangalore: Excel books.
  3. Berger, L. A., & Berger, D. R. (2015). The Compensation Handbook: A State-of-the-Art Guide to Compensation Strategy and Design (Sixth edition.). New York: McGraw Hill.
Evaluation Pattern

Component

 

Description

Units

Maximum marks 

Weightage

Total Marks in Final Grade

CIA1 one or two components

Individual/Group

20

100%

20

CIA2

Mid-term

 

50

50%

25

CIA3 one or two components

Individual/Group

20

100%

20

Attendance

5

100%

5

ESE

 

 

50

60%

30

TOTAL

 

 

100

 

BHM743A - RETAIL MANAGEMENT (2021 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

CourseDescription

This course introduces students to the new features of retail management, a real-world approach that focuses on small and large retailers. Students will examine the dynamics ofbusiness decision-making and demonstrate the ability to identify, describe, and apply the essential business concepts, theories, and practices concerning the subject of retailmarketing.

Course Objectives

  • Analyze the retail landscape & formats and their significance on strategic decisions.
  • Evaluate the role of SCM and CRM in optimizing retail operations. 
  • Design strategies for effective merchandising, pricing, and store layout in retailing.
  • Develop a retail communication strategy and adapt to the Indian retail market context

 

 

Learning Outcome

CO1: Explain how different retail formats affect the choices businesses make.

CO2: Explain how SCM & CRM helps retail businesses operations efficiently.

CO3: Create merchandising, pricing, and store design plans to attract customers.

CO4: Create plans for retail business that interact with customers to build its brand

Unit-1
Teaching Hours:5
Introduction to retailing
 

Reasons for studying retailing, economic significance & opportunities in retailing, types of retailers–food retailers, general merchandise retailers, non-store retail format, service retailing, single store establishment, corporate retail chain, multichannel retailing, Benefits offered by electronic channel. Retailing in the emerging world, Multinational Brand, and retailing in the third world.

 

Unit-2
Teaching Hours:5
Retail market strategy
 

Target market retail format, Building a sustainable competitive advantage for growth strategies, steps in strategic and retail planning and operation management, Evaluating competition in retailing, and retail market information system. 

 

 

Unit-3
Teaching Hours:5
Retail locations
 

Site location – Location theory, theory of central placement, Trading area analysis, characteristics of the trading area, factors affecting the demand for a region & attractiveness of a site

Unit-4
Teaching Hours:5
Supply chain management
 

Advantages through supply chain management flow of information, logistics–distribution center, quick response delivery systems, e-retailing, outsourcing.

Unit-5
Teaching Hours:5
CRM
 

Overview,collecting customer database, Identifying target customers, developing & implementing CRM programs

Unit-6
Teaching Hours:5
Merchandise management and product management
 

Objectives for merchandise plan, assortment planning process; Establishing and maintaining relationships with vendors, pricing strategies – cost-oriented, demand-oriented, competition-oriented & use of breakeven analysis. Price adjustments to stimulate retail sales.

Unit-7
Teaching Hours:5
Retail communication mix
 

Communication programs to develop brands & build customer loyalty, methods of communicating with customers, and planning retail communication process.Retail Branding

Unit-8
Teaching Hours:5
Store management
 

The store layout, types & features, store design–merchandise presentation techniques, atmospherics, customer service GAPS model for improving retail service quality.

Unit-9
Teaching Hours:5
Indian context of retail management
 

Phase of growth, career opportunities, and India’s profile against the global retail market.Legal and ethical behavior in retailing.

Text Books And Reference Books:

Levy,M.,&Weitz,B.(2013).RetailManagement(Latestedi).Irwin/McGrawHill

Essential Reading / Recommended Reading

Gilbert, D. (2008). Retail Marketing Management (2ndedi), Pearson Education.Pradhan,S.(2007).RetailManagementText&Cases(2ndedi),McGrawHill Co.Nair,S.(2011).RetailManagement(4thedi),HimalayaPublishingHouse.

Dion,J.,&Topping,T.(2007).Start&RunaRetailBusiness,JaicoPublishers. 

Vedamani,G.G.(2003).RetailManagement,JaicoPublishingHouse.

Evaluation Pattern

Evaluation pattern: 70 CIA : 30 ESE

 

Component

Description

Units

Maximum marks

Weightage

Total Marks in

Final Grade

 

CIA1 one or two components

Individual/Group

20

100%

20

 

CIA2

Mid-term

 

50

50%

25

 

CIA3 one or two components

Individual/Group

20

100%

20

 

ESE

 

 

50

60%

30

 

Attendance

 

 

5

 

5

 

Total

 

 

 

 

100

BHM743B - INTERNATIONAL HUMAN RESOURCE MANAGEMENT (2021 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

Course Description:  The development of many multinational companies in the world economy has led and compelled companies to develop a strategic perspective in their HR approach to the international assignments and hence making it imperative for the organizations to examine the activities of the people working in the multi-cultural organizations. The course provides basic knowledge about the enduring concepts in internationalization of business and its implication on Human Resources Management Practices. It provides an understanding of challenges in sustaining international operations through assignments and managing recruitment, staffing, training and development, compensation management. The course also focuses on the expatriate management techniques and the ethical practices of a business enterprise across the world

 

Course Objectives: 

  • To provide an understanding of various international aspects of human resources management.
  • To identify the cross cultural and ethical issues, varying management practices and diverse systems related to internationalization of business.
  • To examine and analyze the economic, social, psychological, legal, technological and ethical requirements for HR functions in a multinational context.
  • To analyze the use of  IHRM practices and techniques in managing global workplace
  • To evaluate various factors creating organizational competitive advantage through the international development of a cadre of cross-culturally savvy managers

Learning Outcome

CO1: Demonstrate the differences between and domestic and international HRM in terms of its applications and implications

CO2: Identify the cross-cultural differences and ethical issues involved in managing people at global workplace.

CO3: To analyse and evaluate the business issues and challenges in economic, social, psychological, technical, ethical and legal aspects of global businesses from an HR perspective.

CO4: To analyse the application and implications of IHRM practices and techniques in managing business operations and people based on the international framework

CO5: To develop IHRM policies to integrate business objectives and the activities of people at global workplace.

Unit-1
Teaching Hours:8
Globalization and HRM
 

 

Globalization, Evolution of global HRM, global versus domestic HRM, mapping global HRM, The nature and importance of culture, country and regional cultures, country culture versus MNE culture, cultural convergence or divergence, the International workforce planning, staffing-choices and implication for MNEsimpact of culture on IHRM, Research in IHRM

Unit-2
Teaching Hours:9
International workforce planning and staffing
 

 

International workforce planning, staffing choices and implication for MNEs; Staffing with expatriates, the international recruitment function, mistakes and failures, successful expatriation and best practices

 

Unit-3
Teaching Hours:4
International training and management development
 

The training function, virtual and global teams, global leadership development, cross-cultural preparation, knowledge management and MNEs

 

Unit-4
Teaching Hours:10
International compensation and Performance Management
 

 

International remuneration, compensation and benefits, determinants of compensation, international compensation and benefits management, Performance management function and MNEs, international assignees and PA

 

Unit-5
Teaching Hours:10
Well-being of International workforce
 

 

Well-being of International workforce, Health and safety, crisis management, global HR support service and information systems; 

 

HRM issues in Europe, North America, Asia, IHRM department, professionalization of IHRM, Future of IHRM.

 

HRM issues in Europe, North America, Asia, IHRM department, professionalization of IHRM, Future of IHRM.

 

Text Books And Reference Books:

 

        Dowling, P. J., Festing, M., & Engle, A. D. (2019). International Human Resource Management (7th Ed.). New Delhi: Cengage Learning.

 

Essential Reading / Recommended Reading

 

        Punnett, B. J. (2019). International perspectives on organizational behavior (4th Edition.). New York: Routledge.

 

        Edwards, T., & Ress, C. (2017). International Human Resource Management: Globalization, National Systems and Multinational Companies (Third Ed.). New York: Pearson.

 

        Winters Berger, Daniel. (2017). International Human Resource Management: A Case Study Approach. U K: Kogan Page

 

Evaluation Pattern

Component of Assessment

Maximum Marks

Weightage

Total Marks

CIA I

20

100%

20

CIA II (MSE)

50

50%

25

CIA III

20

100%

20

ESE

50

60%

30

Attendance/Class Participation

5

100 %

5

 

BHM744A - CUSTOMER RELATIONSHIP MANAGEMENT (2021 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course examines customer relationship management (CRM) and its application in marketing, sales, and service.  Effective CRM strategies help companies align business process with customer centric strategies using people, technology, and knowledge. Emphasis is given on both conceptual knowledge and hands-on learning using leading CRM software.

 

Course Objectives:

·         To define relationship theory from the point of view of the customer and the organization

·         To critically analyse an organisation's relational strategies with stakeholder groups that affect how well it meets customer needs 

·         To evaluate CRM implementation strategies 

·         To formulate and assess strategic, operational and tactical CRM decisions.

·         To plan and conduct an investigation on an aspect of CRM, and communicate findings in an appropriate format.

 

 

Learning Outcome

CO1: Analyse relationship theory from the point of view of the customer and the organisation.

CO2: Critically analyse an organisation's relational strategies with stakeholder groups that affect how well it meets customer needs

CO3: Evaluate CRM implementation strategies

CO4: Formulate and assess strategic, operational and tactical CRM decisions.

CO5: Plan and conduct an investigation on an aspect of CRM, and communicate findings in an appropriate format.

Unit-1
Teaching Hours:7
CRM Theory & Development
 

IntroductiontoCustomerRelationshipManagement,HistoryandDevelopmentofCRMandRelationshipMarketing. Organizational structureand CRM.

Unit-2
Teaching Hours:7
Data, Information & Technology
 

CRM Technology and Data Platforms, Database and Data Management, and the role ofBusinessIntelligence(BI) in CRM, Database andcustomerdata development.

Unit-3
Teaching Hours:7
Relationship marketing and the Concept of Customer Value
 

Overview, the link between CRM and database marketing, importance of customer value,Retention-satisfaction-loyalty-profitchain.

Unit-4
Teaching Hours:9
Strategic CRM
 

Business-to-Business CRM, Impact of Customer Relationship management on Sales & Marketing Strategy, Customer Management organisation, Information Capture and alignment of technology, Steps in Developing CRM strategy.

Unit-5
Teaching Hours:9
Implementing and Evaluation of the CRM strategy
 

ElementsofCRMSystem,CRMimplementationprocessobjectives,stagesofImplementation.CategoriesofmeasurementofCRM  effectiveness,CRM’simpactoncompanyefficiency,effectiveness,and employeebehavior.

Unit-6
Teaching Hours:6
Privacy, Ethics and Future of CRM
 

 

Consumer privacy concerns, privacy and ethical compliance, Social Networking and CRM, CRM trends, Challenges and Opportunities.

 

Text Books And Reference Books:

1.       Francis Buttle, S. M. (2015). Customer Relationship Management (3rd edition).Routled

Essential Reading / Recommended Reading

1.       Don Peppers, M. R. (2011). Managing Customer Relationships: A Strategic Framework. John Wiley & Sons.

2.       Francis Buttle, S. M. (2015). Customer Relationship Management (3rd edition). Routledge.

3.       RAI, A. K. (2013). Customer relationship management: concepts and cases. PHI Learning Pvt Ltd.

4.       Roger J. Baran, R. J. (2017). Customer Relationship Management: The Foundation of Contemporary Marketing. New York and London: Routledge.

V. Kumar, W. R. (2012). Customer Relationship Management: Concept, Strategy, and Tools (2nd edition). Springer.99

Evaluation Pattern

Component of Final Grade

Max Marks per Component

Weightage towards Final Grade

Total Marks per Component in Final Grade

CIA-I

20

100 %

20

CIA-II

50

50 %

25

CIA-III

20

100 %

20

End Semester

50

60 %

30

Attendance

5

100 %

5

Total

 

 

100

BHM744B - HUMAN RESOURCE DEVELOPMENT (2021 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course provides an in-depth understanding of various concepts relatedtotheHRDinitiativesthatarepracticedin organizations.Itfocusesonthestudyand practice for increasing the learning capacity of individuals, groups, and organizations. It explains the process of development and application of functional knowledge through interventions in order to optimize human and organizational growth and effectiveness.

CourseObjectives:

          To provide an understanding of fundamental concepts, methods and approaches to HRD.

          To identify the skill gap and requirements for training and development activitiesacross the various functional areas of management

          To plan and organize an appropriate training programme to enhance their specificskills.

          Toevaluatetheeffectivenessoftrainingprogrammeinorganisationsthroughapplication of functional knowledge.

 

          ToproposevariousinitiativeslikeCoaching,Mentoring&counsellingfor developing human resource and solving various problems in organizations.

Learning Outcome

CLO1: Identify the training need requirements across various functional areas

CLO2: Plan and organize training programmes to meet the individual and organizational requirements

CLO3: Analyse the challenges in implementing the training programmes and provide solutions for the same.

CLO4: Compare the differences between training and development programmes and other concepts like coaching, mentoring and counselling

CLO5: Design an appropriate HRD intervention to solve real time organizational problems

Unit-1
Teaching Hours:8
Introduction to HRD
 

NeedandImportanceofHRDinanorganization.AlignmentofHRDandBusinessStrategy.Roleof external agencies (Government and Non-Government) in implementing HRD programs. HRD Process (Model). ChangingRole of HRD in organizations.TheASTD CompetencyModel. Careers as an HRD professional.

Unit-2
Teaching Hours:8
Training in Organizations
 

TrainingNeedsAssessment:Importance,modelsandMethods.ADDIEModelofInstructional Design.

Unit-3
Teaching Hours:8
Learning Theory
 

LearnerAnalysis:LearningApproaches:Cognitive,Behavioral,Constructive.LearnerTypes; Analysis: Importance, process, methods.

Unit-4
Teaching Hours:8
Program Design
 

TaskAnalysisandInstructionDesign:Designinglearningoutcomes;DesigningLearning Environment; Designing Instructional Activities; Measuring learner achievement.

Unit-5
Teaching Hours:6
Coaching, Mentoring & Counseling
 

Roles of Managers, Coaching, Competencies of coaches, developing a coaching eye, coachingstyleofleadership,managementsupportincoaching,managingtherolestretchof executives. Leaders and Managers, leadership characteristics, developing leadership potential, mentoring, mentoring vs coaching, implementing mentoring practices.

 Quality of work life, counselling, prerequisites of employee counselling, guidelines to effective counselling, counselling techniques, types of counselling, counselling process, stress management interventions, benefits of counselling.

Unit-6
Teaching Hours:7
Employee Development
 

Introduction to Coaching, Mentoring, Leadership Development, Counseling and other emerging modalities of Employee Development.

Text Books And Reference Books:

Haldar,U.K.(2013).HumanResourceDevelopment(1sted.).NewDelhi,India: Oxford University Press.

Essential Reading / Recommended Reading

          Gupta, S.K., & Joshi, R. (2013).Human Resource Development (3rded.).Bengaluru, India: Kalyani.

          Mankin,D.(2013).HumanResourceDevelopment.NewDelhi,India:Oxford University Press.

          SubbaRao,P.(2014).HumanResourceDevelopment(2nded.).Bengaluru,India: Himalaya.

  • WayneF. Cascio, John Bourdreau, (2014), Investing in People: Financial Impactof Human Resource Initiatives ( 2nd ed.), Pearson Education Inc.,
Evaluation Pattern

Evaluationpattern:70 CIA:30ESE

Component

Description

Units

Maximum marks

Weightage

TotalMarksin

FinalGrade

 

CIA1 oneor two components

Individual/Group

20

100%

20

 

CIA2

Mid-term

 

50

50%

25

 

CIA3 oneor two components

Individual/Group

20

100%

20

 

ESE

 

 

50

60%

30

 

Attendance

 

 

5

100%

5

 

TOTAL

 

 

100

 

BHM745A - INTERNATIONAL MARKETING (2021 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

Course Description 

 

The course focuses on the conceptual framework for international marketing and the business environment (economic, socio-cultural, political, legal and regulatory) in which global companies must operate. It provides the student with the knowledge and tools for assessing and analyzing international market opportunities and threats, as well as the ability to formulate marketing strategies and programs with a global perspective. It presents the interplay of dynamic driving forces in the global business environment, the rapid economic integration of the world, and how these factors impact on the formulation and implementation of international marketing strategies. 

 

Course Objectives:

 

        To understand the manifestations of international markets 

 

        To analyze the various aspects in international marketing

 

        To apply the management functions of international marketing 

           To construct and compare the strategy issues and choices available for managers in international marketing

 

Learning Outcome

CO1: Understand the manifestations of international markets

CO2: Analyze the various aspects in international marketing

CO3: Apply the management functions of international marketing

CO4: Construct and compare the strategy issues and choices available for managers in international marketing

Unit-1
Teaching Hours:8
Introduction to International Marketing
 

 

Level of Knowledge: Conceptual

 

 

 

Definition ,Objectives, Scope, Importance, Challenges, International Organization – WTO, IDA, IFC, IBRD, ICSID, IMF, UNCTAD, UNIDO, Driving and Restraining forces

 

Unit-2
Teaching Hours:8
Global Marketing Environment
 

 

Level of Knowledge: Conceptual

 

 

 

Global Economic Environment, Global trade environment,  Socio Environment, Cultural environment, Cultural Dynamics in Global markets, Political environment, International legal rules and regulatory environments.

 

Unit-3
Teaching Hours:8
Approaching Global Markets
 

 

Level of Knowledge: Conceptual

 

 

 

Analyzing and Targeting Global Market Opportunities, Global Customers, Global Marketing Environment, Global Marketing information systems and Market research, segmentation, targeting and positioning, importing, exporting and sourcing, 

 

Unit-4
Teaching Hours:8
Global market entry strategies
 

 

Level of Knowledge: Conceptual

 

 

 

Licensing, investment and strategic alliances. Global Marketing Strategy-Global entry and Expansion Strategies, Competitive analysis and strategy.

 

Unit-5
Teaching Hours:8
Global Marketing Mix
 

 

Level of Knowledge: Conceptual

 

 

 

Brand and product decisions in global marketing, Pricing decisions, global marketing channels and physical distributions, Global marketing Communication decisions, global marketing and the digital revolution.

 

Unit-6
Teaching Hours:5
Strategy and leadership in the twenty-first century
 

 

Level of Knowledge: Conceptual

 

 

 

Strategic elements of competitive advantage, leadership, organization and corporate social responsibility

 

 

 

Text Books And Reference Books:

 

Keegan, Warren J., & Green, Mark C. (2017) Global Marketing , Pearson Education Inc. publishing as Prentice Hall International, 

 

 

 

Essential Reading / Recommended Reading

 

1.      Donald L. Brady (2015) Essentials of International marketing, Routledge,Cengage Learning

 

2.      Daniel W Baack, Eric G. Harris, Donald Baack (2012), International Marketing, SAGE Publications

 

3.      U C Mathur (2008) International Marketing Management, SAGE Publications.

 

4.      Pervez N. Ghauri, Philip R.Cateora,(2006) International Marketing, Mc Grawhill Education.

 

Evaluation Pattern

Component of Assessment

Description of the Assessment

Units covered

Maximum Marks

Weightage

Total Marks

CIA IA

To  outline the  organization’s Vision, Mission, Corporate Philosophy and Core Values  in the context of strategy

I, II

10

100 %

10

CIA IB

To examine the  changes in competitiveness of  hospitality  industry structure  in  India,  since economic reforms

I, II & III

10

100 %

10

CIA II (MSE)

Mid Semester Examination

I, II & III

50

50 %

25

CIA III

A business model within broader Hospitality business, use wide range of strategies to sustain and grow business use wide range of strategies to sustain and grow business. ble:

VI & V

20

100 %

20

ESE

End semester examination

All Units

50

60 %

30

School Guidelines & Cohort guidelines applicable for the assessments

 

Minimum class attendance percentage for submission of assignments.

 

 

Opportunities given for improvement

 

If a student misses a deadline, they can submit the assignment late, but their score will be penalized a specified amount negative 1 mark/day

 

Submissions should not have more than 20% similarity index

75%

 

5

 

100%

5

BHM745B - ORGANIZATION THEORY AND DESIGN (2021 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description

Organization Theory and Design focuses on integrating contemporary thinking about organization design with classic ideas and theories. It describes about the organizations that have undergone major shifts in organization design, strategic direction, values or culture as they strive to become learning organizations and be more competitive in today’s turbulent global environment. This course focuses on the complexity of the global environment and explores concepts and ideas that can help the HR managers design their organization to be more effective on a global scale. This course focusses on organization design as a key success factor for any business environment, cultural shift or transformation effort and its contribution to organization effectiveness.

 Course Objectives

  • To understand the science behind organization design

● To provide an insight on the emergence of new forms of organization structure

● To enable students to learn basic challenges in designing an organizational structure

● To explain various factors determining the design of an organizational structure

● To understand the integration of technology and organizational design

Learning Outcome

CLO1: Analyze the use of organizational design in promoting creativity and innovation from a global perspective

CLO2: Examine various challenges in designing an organizational structure

CLO3: Evaluate the new forms of organization design & structure adopted by companies to meet changing business requirements

CLO3: Develop an organizational analysis strategy using a framework to assess the need to integrate structure, strategy and technology

CLO4: Explain the various factors affecting organizational design and structure

Unit-1
Teaching Hours:10
Organisations and Organisational Stakeholders
 

Organization theory- Organizational structure, organizational culture, organizational design, Importance of organizational design-gaining competitive advantage, managing diversity, increasing efficiency and innovation, improving coordination and motivation, developing and implementing strategy, Consequences of poor organizational design, Organizational stakeholders-inside stakeholders, satisfying stakeholders’ goals and interests

Unit-2
Teaching Hours:8
Basic Challenges of Organisational Design
 

Organizational roles, Vertical and Horizontal Differentiation, Organizational Design Challenges-Balancing differentiation and integration, balancing centralization and decentralization, balancing standardization and mutual adjustment, coordinating the formal and informal organizations, Mechanistic and Organic Organizational structure  

Unit-3
Teaching Hours:7
Designing Organisational Structure: Authority & Control
 

 Top managers and Organizational Authority, Vertical Differentiation –size and height limitations, problems with tall hierarchies, Factors affecting the shape of the Hierarchy, Principles of Bureaucratic Structure, Advantages and limitations of Bureaucratic Structure

 

Unit-4
Teaching Hours:8
Designing Organisational Structure
 

Functional Structure: Advantages of a Functional Structure, Control Problems in a Functional Structure, Changing the design of the functional structure, moving to a Divisional Structure-Product and Multidivisional Structure, Geographic Structure, Market Structure, Matrix Structure. Organizational Strategy and Structure-Sources of Core Competences, Three Levels of Strategy and structure

Unit-5
Teaching Hours:6
Organisational Design and Technology
 

Technology and Organizational Effectiveness, Technical Complexity and Organizational Structure, Routine tasks and complex tasks- Theory of Charles Perrow, Task Interdependence: The Theory of James D Thompson 

Unit-6
Teaching Hours:6
Managing the New Technological Environment
 

 Managing Innovation in High-Tech Organizations, Advanced Technology and Organizational Culture, Creating a Culture for Innovation, Flexible Work Teams

 

Text Books And Reference Books:

Jones, G. R., & Mary, M. (2017). Organizational Theory, Design and Change. Pearson Education. 

Essential Reading / Recommended Reading
  • Daft, R.L. (2016).Understanding the Theory and Design of Organizations. Cengage Learning.
  • ● Murphy, J., Millmott, H., & Daft, R. L. (2014). Organization Theory and Design. Cengage Learning.
  • ● Robbins, S. P. (2008). Organization Theory, Structure, Design and Applications. Phi Learning Private Ltd. Anderson, D. L. 1. (2013).
  • Organization Development: The process of leading organizational change (3rd edition.). Los Angeles: SAGE Publications  
Evaluation Pattern

Evaluation pattern:

Component

 

Description

Units

Maximum marks 

Weightage

Total Marks in Final Grade

CIA1 one or two components

Individual/Group

20

100%

20

CIA2

Mid-term

 

50

50%

25

CIA3 one or two components

Individual/Group

20

100%

20

Attendance

5

100%

5

ESE

 

 

50

60%

30

TOTAL

 

 

100

 

BHM751A - MOTHER CUISINE - I (2021 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:50
Credits:1

Course Objectives/Course Description

 

This course is designed to provide the students with a continuation and expansion of theirknowledge on their own regional and traditional cuisine and to equip the student with a broaderknowledgeof their own populardishesfrom theirnativeregion.

Thesecretofthemasterlyartofslow cookingrequiresathorough knowledgeofthepropertiesofeachspiceanditsblendwithotherspices.Soonecansaythatthecharacteristicofeachcurryreliesentirelyonthebalanceofherbsand spicesthat gointoitscreations. Localinfluencedistinguishescurriesfromoneregion to another.

Learning Outcome

CO1: Explain the various theory of mother cuisine through a practical method.

CO2: Develop skills in their own regional cuisine and in slow cooking.

CO3: Experiment with knowledge on all regional foods of India and develop hands on skills in their own regional popular forgotten dishes.

CO4: Analyse local produces, local dishes and traditional dishes of the regions of India.

CO5: Develop competence in the planning and preparation of food production units for normal day to day operations and special events.

Unit-1
Teaching Hours:4
Unit ? 1
 

Unit – 1

Unit-2
Teaching Hours:4
Unit ?2
 

Unit – 2

Unit-3
Teaching Hours:4
Unit ? 3
 

Unit – 3

Unit-4
Teaching Hours:4
Unit ? 4
 

Unit – 4

Unit-5
Teaching Hours:4
Unit ? 5
 

Unit – 5

Unit-6
Teaching Hours:4
Unit ? 6
 

Unit – 6

Unit-7
Teaching Hours:6
Unit ? 7
 

Unit – 7

Text Books And Reference Books:

Themenusandthedishesaresubjecttoseasonalavailability.

The students’batch willbedividedinto two for the Dualspecialization.

Essential Reading / Recommended Reading

Themenusandthedishesaresubjecttoseasonalavailability.

The students’batch willbedividedinto two for the Dualspecialization.

Evaluation Pattern

Component

Description

Units

Maximummarks

Weightage

Total   Marks                    inFinalGrade

CIA

Labmanual&weeklyassessment

1-7

50

70%

35

ESE

Viva       &              PracticalAssessment

1-7

50

30 %

15

 

 

 

 

 

 

 

Total

 

 

 

50

BHM751B - FOOD AND BEVERAGE SERVICE DESIGN - I (2021 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:4
Max Marks:50
Credits:1

Course Objectives/Course Description

 

FoodandBeverageservicedesign1isadvancedlevelcoursetoacquaintwithvariousmanagementand design thinking skills required for managing a restaurant.The course will allow students tocomprehend the development in the food and beverage operations followed in the restaurant.Restaurants or food service organizations will require personnel who are creative and innovate inmanaging the operations, especially the future clientele. This course will deal with the basicknowledge and more on the advanced level knowledge of operating a restaurant. Students willlearn these in the experiential learning method by operating the in-house restaurant.This coursewill enable students to orient and understand the management and leadership skills which arenecessaryfor advancedleaners or higherlevelfood and beverage personnel.

 

Learning Outcome

CO1: Develop the contemporary styles of restaurant operations

CO2: Examine various types of restaurant themes set ups

CO3: Construct strategy to handle a given situation

CO4: Design various service delivery methods in restaurant operations

CO5: Recommend new ideas for restaurants and entrepreneurs

CO6: Compare innovative themes for dining experiences

Unit-1
Teaching Hours:4
Unit ? 1
 

Introductionand Experimentallearning week1 – Basicthemeand operationswithcalculationsofthefood cost and menuengineering 1/ Set up of ELR and EDR

Unit-2
Teaching Hours:4
Unit ? 2
 

Experimentallearningweek2–Basicthemeandoperationswithcalculationsofthefoodcostandmenuengineering 2/ Setup of ELR and EDR

Unit-3
Teaching Hours:4
Unit ? 3
 

Experimentallearningweek3–Themebasedonthecuisinefortheentireoperations-foodcostandmenu engineering 3/ Set up of ELR and EDR

Unit-4
Teaching Hours:4
Unit ? 4
 

Experimentallearningweek4–Themebasedonthecuisinefortheentireoperations-foodcostandmenu engineering 4/ Set up of ELR and EDR

Unit-5
Teaching Hours:4
Unit ? 5
 

Experimentallearningweek5–Innovativethemefortheentireoperations-foodcostandmenuengineering5/Set up of ELRand EDR

Unit-6
Teaching Hours:4
Unit ? 6
 

Experimentallearningweek6–Innovativethemefortheentireoperations-foodcostandmenuengineering6/Set up of ELRand EDR

Unit-7
Teaching Hours:6
Unit -7
 

Experimentallearningweek7-Foodcostandmenuengineering7&Restaurantpitch/SetupofELR and EDR

Text Books And Reference Books:

Singaravelavan,R.(2016).Foodandbeverageservice.NewDelhi,India:OxfordUniverityPress

Essential Reading / Recommended Reading

Newey,A.(2016).OpenRestaurantsThatFlourish:ARestauranteurs'GuidetoOpeningNewSites and Building a Leading Brand.RenewDesign

Evaluation Pattern

Component

Description

Units

Maximummarks

Weightage

Total            Marks            inFinalGrade

CIA

Labmanual&weeklyassessment

1-7

50

70%

35

ESE

Viva       &              PracticalAssessment

1-7

50

30 %

15

 

 

 

 

 

 

 

Total

 

 

 

50

BHM752A - BAKING TECHNIQUES AND DESSERT ARTISTRY - I (2021 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:50
Credits:1

Course Objectives/Course Description

 

The practical course is designed for all final year specialization students, the program is offered asan advanced learning tool for understanding the application of various ingredients, manipulatingrecipes,andbakingscienceandattainscompetencyskillstodevelopbakingandconfectioneryintothe next phase of operations and execution. Students will be practiced to the advanced concepts,skills,techniquesandpresentationofPatisserieandBoulangerieorganization,withanutmosthabitofhygienepractices.

Learning Outcome

CO1: To analyse the function and application for a variety of common baking ingredients to interpret recipes and make any necessary changes

CO2: To illustrate advanced classical and contemporary pastry and confectionery techniques in the planning, development, execution, and evaluation of products, menus, and creative presentations.

CO3: To create miniature Fine dine petit fours and other Hi- tea savouries with the right flavour balance, portion size and serving temperature.

CO4: To design the recipes in making the finest Confectionery including marshmallows, pate de fruit, nougat etc.

CO5: To adapt with and practice safe work habits, identify safety hazards, employ preventative safety measures & personal hygiene.

Unit-1
Teaching Hours:4
Croissant & Danish Pastry
 

1.     ButterCroissant

2.     Pain au Chocolate

3.     Cinnamon Rolls

4.     Almond Croissant

5.     DanishPastry

Unit-2
Teaching Hours:4
Basics in Sourdough
 

1.     Sourdough Loaf

2.     SourdoughFocaccia

3.     Sourdough-Breads&Variations

Unit-3
Teaching Hours:4
Classic Desserts
 

1.     OperaGateau

2.     SacherTorte

3.     Pannacotta

4.     Crepesuzette

5.     Tiramisu

Unit-4
Teaching Hours:5
Chocolate Garnishes & Décor
 

1.     Tempering-Tabling&SeedingMethod

2.     BasicDécor

3.     Chocolate Cigars

4.     Chocolate Fans

5.     Chocolate Curls & Feathers

Unit-5
Teaching Hours:4
Art of Cake Finishing
 

1.     ChocolateCake- GanacheFrosting

2.     RedVelvetCake-ButterCreamFrosting

3.     Fruit Cake-Whip CreamFrosting

Unit-6
Teaching Hours:4
Basic Entremet & Petit Gateau
 

1.     ChocolateBased Entremet-MirrorGlaze

2.     Fruit& Berry BasedEntremet- Spray Finish

3.     PetitGateau&Chocolatedécor.

Unit-7
Teaching Hours:5
Introduction to Basics of Fondant
 

IntroductiontoBasicsofFondant

Text Books And Reference Books:

Theoryof Bakery andPatisserie-Abook by Parvinder s.BaliAdvancedBread& Pastry- Michael Suas

Essential Reading / Recommended Reading

Theoryof Bakery andPatisserie-Abook by Parvinder s.BaliAdvancedBread& Pastry- Michael Suas

Evaluation Pattern

Component

Description

Units

Maximummarks

Weightage

Total            Marks          inFinalGrade

CIA

Labmanual&weeklyassessment

1-7

50

70%

35

ESE

Viva       &              PracticalAssessment

1-7

50

30 %

15

 

 

 

 

 

 

 

Total

 

 

 

50

BHM752B - ACCOMMODATION MANAGEMENT ADVANCED LEVEL - I (2021 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:50
Credits:1

Course Objectives/Course Description

 

This course presents a systematic approach to accommodations procedures by detailing the flow of business through a hotel, in the form of blue printing , from reservation process to check-out. The course also examines the various elements of effective accommodation management, paying particular attention to the planning and evaluation of accommodations operations and to human recourses management. Accommodations procedures and management are placed within the context of the overall operation of a hotel. This course will give a hand on experience of the day to day work of the department and also help in quick decision making through continuous observation.

This course offers future industry professionals the tools they need to be competitive in new era- the skills to manage resources, administer assets, and manage all the technical operations of busy housekeeping department.

Course Objectives

  •             Identify and understand  the  business of Housekeeping /rooms division
  •             Discover the trends in the housekeeping department in various size hotels and design specifications
  •             Relate to customization, guest profiling, technology and art of guest delight
  •            Apply the concept of Revenue management to maximize revenue generation

Learning Outcome

CO1: Enhance managerial decision making skills

CO2: Explain important issues in developing and managing an audit process

CO3: Evaluate hotel performance through service design and analyze strategies for revenue generations

CO4: Upgrade in current technology

CO5: Apply the ratios and formulas managers use to forecast room availability.

Unit-1
Teaching Hours:4
Luxury Branding
 

A Global Market Overview What Constitutes Luxury? Successfully Maintaining A Luxury Brand, A Case Study

Unit-2
Teaching Hours:4
Vendor and Revenue Management
 

A visit to IHG/other Hotel brands to understand revenue operations through the Opera software used in the hotel, Managing reservations, room management and revenue calculations including OTA’s.  Followed by a report on the same.

Unit-3
Teaching Hours:4
Problem Resolution and Service Recovery
 

Problem Resolution and Service Recovery- manage service elements in their environment in order to be competitive, the production-related dimension is termed the technical or outcome dimension, and the service-related dimension, Recovery of failure events, recovery strategy

Unit-4
Teaching Hours:4
Increasing income- Cost management
 

The purpose of revenue management in the hotel industry, pricing strategies, budgets and business strategies

Unit-5
Teaching Hours:4
Art Of Guest Delight
 

Art Of Guest Delight And Service Design: Personalization And Customization

Unit-6
Teaching Hours:5
Interior decor and design
 

 

Space Management 

Unit-7
Teaching Hours:5
Revision
 

Revision and case study

Text Books And Reference Books:

Micheal Kasavanna, R. B. (2012). Managing Front office Operations (8 ed.). Prentice Hall.

Raghubalan,G.,&Raghubalan, S.,(2011). Hotel Housekeeping Operations and Management. New Delhi:  Oxford University Press

Essential Reading / Recommended Reading

Andrews, S. (2009). Hotel Front Office:A training manual. Tata Mcgraw-hill.

Bhatnagar, S. K. (2010). Hotel Front Office. Oxford publications.

Dix, C. (1998). Front Office Operations (4 ed.). Pearson education India.

Ismail, A. Front Office Operation Management (5 ed.). Thomson and Delmer.

JeromeJ.V, G. K. (2009). Check in Check Out- Managing Hotel Operations. Darling Kindersley India.

Micheal Kasavanna, R. B. (2012). Managing Front office Operations (8 ed.). Prentice Hall.

Casado, M. A., (2000). Housekeeping Management. New York: Wiley.

Evaluation Pattern

 

 

 

Component

 

Description

Units

Maximum marks 

Weightage

Total Marks in Final Grade

CIA

Lab manual  & weekly assessment

1-7

70

70%

35

ESE

Viva

1-7

30

30 %

15

 

 

 

 

 

 

 

Total

 

 

 

50

BHM811D - YOGA AND WELLNESS II (2021 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:1

Course Objectives/Course Description

 

Coursedescription:

Yoga education helps in self-discipline and self-control, leading to immense amount ofawareness, concentration and higher level of consciousness. It can prepare the studentsphysically and mentally for the integration of their physical, mental and spiritual faculties sothatthestudentscanbecomehealthier,sanerandmoreintegratedmembersofthesocietyandof the nation. The sessions will be focused mostly on the teaching and practice of Asanas,pranayamaand some functional training for warmups.

Learning Outcome

CO1: Demonstrate understandings of basic knowledge about ones personality with good healthy practices.

CO2: Apply good psychological practices to handle one well in all life situations with positive mind

CO3: Develop the techniques of gaining good health and the art of being emotionally stable.

CO4: Combine different steps and procedures for one to be capable of knowing the real from the unreal with upright moral values.

CO5: Utilize high level consciousness and face the dualities of life with calmness and composure.

Unit-1
Teaching Hours:4
Introduction to Shat darshanas
 

Introductionto shatdarshanas-definitionsandmeaningsoftheterm‘Yoga’-developmentofyoga–Yogain

BhagavadGita-RulesandRegulationsforPracticeofYoga

Unit-2
Teaching Hours:6
Schools of Yoga
 

SchoolsofYoga:BhaktiYoga-KarmaYoga-JnanaYoga-MantraYoga-KundaliniYoga-Panchakosha

Unit-3
Teaching Hours:4
Patanjali Yoga Darshanam
 

Patanjali Yoga Darshanam: Samadhi pada: yoga definition goal- chittavritties- concept ofIswaraChittavikshepas-Samadhi;Sadhanapada:kriyayoga-kleshas-astangayoga;Vbhutipada:dharana- dhyanaSamadhi- samyama

Unit-4
Teaching Hours:6
Hatha Yoga
 

Hatha–Yoga:meanings,definitions-literature-Componentsofhathayoga:sapatasadhanas:Shat karmasAsanas-AstaKumbhakas- Bandhas&Mudras-Naadaanusandana-YogaandDiet

Unit-5
Teaching Hours:6
Meditation
 

Meditation:meaning,nature,Methodsandbenefits-YogaandPhysicalEducation-Yoga&Ayurveda–Yoga

&Naturopathy-YogaTherapy-ScientificResearchonYoga

Unit-6
Teaching Hours:4
Unit 6
 

Revision

Text Books And Reference Books:

Light on Yoga- B K S Iyengar 

Textbook of YOGA by Yogeshwar 

Essential Reading / Recommended Reading

Light on Yoga- B K S Iyengar 

Textbook of YOGA by Yogeshwar 

Evaluation Pattern

ContinuousInternalAssessment(CIA)isdoneeveryclass.Theassessmentisdonebasedonthe Participation, Exercise, assignments, activities etc submitted on the activity conductedduringthe class/session each week.

BHM831 - EVENT MANAGEMENT (2021 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

Course Description:

 

Event Management is a glamorous and exiting profession which demands a lot of hard work and dynamism. As the name suggests, it means conceptualizing, planning, organizing and finally executing the event. This Industry is just Six years old in India, but holds a lot of promise for expansion. It offers enormous scope for ambitious young People.

 

 

 

Course Objective 

 

This course is designed 

 

1. To provide an Introduction to the Principals of Event management. 

 

2. To formulate event tourism strategies for destinations. 

 

3. To plan the development Management and implementation of festivals, entertainment events, corporate events, cultural events and sports events 

 

Learning Outcome

CO1: To explain the concept and significance of event management.

CO2: To identify the techniques involved in Event Planning and Team Management.

CO3: To determine the methods and procedures of Event marketing and accounting.

CO4: To determine the methods and techniques of event production, logistics, safety, and security.

CO5: To formulate strategies for promoting an event.

Unit-1
Teaching Hours:8
Introduction to Event Management
 

 

Size and Type of Event? Event Team? Code of Ethics. Why Event Management? Requirement of Event Management - Analyzing the event - , scope of the event - Decision-makers? Establishing Policies and Procedures.

 

Unit-2
Teaching Hours:8
Event Planning and Team Management
 

 

Preparing a planning schedule, Organizing Tasks - Assigning Responsibility - Communicating-Overall Planning Tips, Protocols, Dress Codes, Staging, Staffing.

 

Unit-3
Teaching Hours:12
Event Marketing and Advertising
 

 

Nature and Process of Marketing. Seeking Sponsorship, Types of sponsorship, Target market, Implementation and evaluation. Event Promotion, Tools of Promotion, Advertising, Public Relations, Tips on writing a New Release, What is a Media kit, Direct Marketing, Word of Mouth, Hospitality, Websites, The Promotion Schedule, Planning a Promotion Campaign for an Event.Introduction to Sales of Event Management

 

 

Unit-4
Teaching Hours:10
Event Leadership and Communication
 

 

Managing Team, leadership skills, Conducting a market research, establishing viability, costs and facilities, time scales, Managing meetings,group development.

 

Unit-5
Teaching Hours:12
Basic Event Accounting, Event Production and Logistics
 

Budget, cost of event, Profit and loss statement, balance sheet, panic Payments, Financial control system. Staffing and vendors - logistics and staging, breaking Down the event -Outsourcing strategies - Working with vendors - Negotiating tactics, Accountability and responsibility

Unit-6
Teaching Hours:10
Event Safety and Security:
 

 

Security - occupational safety, Major risk and emergency planning, Incident Reporting, emergency procedures. Health and safety issues, insurance, licenses and permission.

 

Text Books And Reference Books:

 

Mohan,S.(2011).Event Management and Publication.Enkay Publication House.

 

Goyal,k.s.(2009).Event Management.Adyayan publisher

 

Kilkenny,s.(2nd ed).A complete guide to successful Event Planning.Atlantic publishing group.Inc

 

Allen,J.(2009). Event Planning Ethics and Etiquette. John Wiley & sons

 

Essential Reading / Recommended Reading

Sonder , M.(2010).Event Entertainment and Production. John Wiley & sons

Evaluation Pattern

 

Component

 

Description

Units

Maximum marks 

Weightage

Total Marks in Final Grade

CIA1 one or two components

Individual/Group

20

100%

20

CIA2

Mid-term

 

50

50%

25

CIA3 one or two components

Individual/Group

20

100%

20

Attendance

5

100%

5

ESE

 

 

50

60%

30

TOTAL

 

 

100

 

BHM832 - REVENUE MANAGEMENT (2021 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 This course gives an insight into the field of revenue management and how it is being used in business today. The course will focus on the use of revenue management tools and practices in the hospitality industry.

Course Objectives 

•         To explore the various tools and practices of revenue management.

•         To be able to understand, anticipate and influence consumer behavior in order to improve revenue.

•         To read and analyze various revenue management reports. 

 

           

 

Learning Outcome

CO1: Explain and illustrate the importance of ethical conduct in hotel business

CO2: Examine the values and importance of the ethical dimension and sustainable practices in hotel business

CO3: Apply systematic ethical reasoning to business dilemmas and communicate effectively in oral and written forms these, using the concepts, logic and conventions of business ethics

CO4: Apply the concept of corporate social responsibility not just citizenship but steps to assume morally binding leadership roles in society.

Unit-1
Teaching Hours:6
Introduction to Revenue Management
 

History - industry adopters, applications and scope in the hotel industry - core concepts of revenue management - business conditions conducive to revenue management.

Unit-2
Teaching Hours:6
Performance metrics/measurements in Hotels
 

ARR, ADR - RevPar - RevPor - GoPAR - RevPASH

1. Dynamic Pricing Strategies: Explore advanced pricing strategies beyond traditional static pricing models. Discuss dynamic pricing algorithms, demand forecasting techniques, and realtime pricing adjustments based on factors such as demand, competition, and market trends. 2. Distribution channel management: Examine the role of distribution channels in revenue management, including online travel agencies (OTAs), global distribution systems (GDS), direct bookings, and metasearch engines Discuss strategies for optimizing channel mix, managing distribution costs, and maximizing revenue. 

Unit-3
Teaching Hours:6
Revenue Management in an organization
 

Revenue management team - revenue manager - revenue management culture Understanding the Customer, Customer knowledge management - producers, professional consumers, customization, customer worth. Personalization and customer segmentation: Introduce the concept of personalized pricing and offerings based on customer segmentation and preferences. Discuss how data analytics and customer relationship management (CRM) systems can be used to identify customer segments, tailor pricing and promotions, and enhance guest experiences. Ancillary Revenue optimization: Explore strategies for maximizing ancillary revenue streams beyond room revenue, such as food and beverage, spa services, parking, and recreational activities. Discuss crossselling, upselling, package bundling, and promotional tactics to drive ancillary revenue growth

Unit-4
Teaching Hours:6
Revenue Management Ethics and Compliance:
 

Discuss ethical considerations and regulatory compliance issues in revenue management, such as price discrimination, rate parity agreements, and anti-competitive practices. Explore the ethical implications of revenue management decisions and strategies for maintaining Transparency and fairness.

Unit-5
Teaching Hours:6
Economics of revenue management
 

Opportunity costs, supply and demand, price elasticity Revenue management in the sharing economy: Examine the impact of the sharing economy (e.g., Airbnb, HomeAway) on traditional hospitality revenue management practices. Discuss strategies for competing with and leveraging the sharing economy, including dynamic pricing, inventory management, and guest experience differentiation. Mobile Revenue Management: Address the increasing importance of mobile technology in revenue management. Discuss mobile booking trends, mobile optimization strategies for websites and booking engines, and the role of mobile apps in driving direct bookings and enhancing guest engagement. Social Media and online Reputation Management: Explore the role of social media and online reputation management in revenue management. Discuss strategies for Leveraging social media platforms to drive bookings, manage online reviews, and enhance brand reputation, ultimately impacting revenue performance.

Unit-6
Teaching Hours:6
Sustainable Revenue Management
 

Introduce the concept of sustainability revenue management, which focuses on maximizing revenue while minimizing environmental impact. Discuss ecofriendly practices that can attract environmentally conscious guests, such as green certifications, energyefficient initiatives, and sustainable amenities.

Unit-7
Teaching Hours:4
Revenue Management Process
 

Data collection, segmentation, forecasting, optimization, re- evaluation

Unit-8
Teaching Hours:5
Legal & Ethical issues
 

Ethics, price, price/value relationship, fair price

Text Books And Reference Books:

Hayes & Miller (2010) Revenue management for the hospitality industry, Wiley.

Essential Reading / Recommended Reading

Cross (1997) Revenue Management: hard cord tactics for market domination.

Evaluation Pattern

 

Evaluation pattern:70 CIA:30 ESE

Component

 

Description

Units

Maximum marks 

Weightage

Total Marks in Final Grade

CIA1 one or two components

Individual/Group

20

20%

20

CIA2

Mid-term

 

50

25%

25

CIA3 one or two components

Individual/Group

20

20%

20

ESE

 

 

100

30%

30

Attendance

 

 

5

5%

5

TOTAL

 

 

100

BHM833 - BUSINESS ETHICS AND SUSTAINABILITY (2021 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

CourseDescription:

The specific objectives of the course are to raise students’ general awareness of ethicaldilemmas at work, to place ethical issues within a management context subject to analysisand decision-making action, and to enhance and improve the ability of students to reasontowarda satisfactory resolution of an ethical dilemma.

Learning Outcome

CO1: Explain and illustrate the importance of ethical conduct in hotel business

CO2: Examine the values and importance of the ethical dimension and sustainable practices in hotel business

CO3: Apply systematic ethical reasoning to business dilemmas and communicate effectively in oral and written forms these, using the concepts, logic and conventions of business ethics

CO4: Apply the concept of corporate social responsibility not just citizenship but steps to assume morally binding leadership roles in society

Unit-1
Teaching Hours:8
Ethics
 
 

Meaning, Definition and Scope-Ethics and Morals –Evolution of Ethics – Sources andfactors influencing Business ethics –Classifications Of Ethics – Application-BusinessEthics-Natureof EthicsasMoralValue-LawVsEthics.

Unit-2
Teaching Hours:8
Ethical Thoughts and Business Practices
 

UniversalNormsandGeographicallyDifferentCultures-SuitabilityofEasternValuestowesternBusiness-DoIndianValuesHinderBusiness-ProgressiveBusinessDrama.

Unit-3
Teaching Hours:8
Decision Making
 

 Moral Reasoning and its Application - Essence of Decision-making –variousframeworksforethicaldecision-making–ClassificationofDecisionmaking-Reasonsformistakes inethicaldecision-making- Kohlberg’s ResearchCase.

Unit-4
Teaching Hours:8
Managing Business Ethics and Corporate Social Responsibility
 

Cultureandethics–ComplianceandValue-basedcultures–ethicalleadershipandcorporateculture–buildingaValue-basedcorporateculture:codeofethics,ethicshotlines,ombudspersons,ReportingandEthicsAudits –Variousmodels of CSR

Unit-5
Teaching Hours:7
Introduction to Corporate Social Responsibility
 
 

Ethical Standards to Business Disciplines Manufacturing: Consumer The ultimate StakeHolder-Consumerrights-InformedConsumer-ConsumerPolitics-EthicalConsumption-Classification ofunhealthy

Unit-6
Teaching Hours:6
Ethics in the Hospitality Industry
 

Ethics and Front Office Management-Ethics and Housekeeping Management-Ethics andSalesandMarketing-EthicsandFacilitiesManagement-EthicsandFoodserviceManagement-EthicsandDiningRoomManagement-EthicsandBarandBeverageManagement-Ethics and Human Resource Management-Ethics and Technology-Ethics andCostControl.

Text Books And Reference Books:

Albuquerque,D.(2013).BusinessEthics:PrincipalsandPractices(1ed.).India:OxfordUniversity Press

RecommendedReading

Hartman,L& Desjardins, J. (2013).Business Ethics: Decision-Making forPersonalIntegrity&SocialResponsibility(2ed.).NewYork:McGrawHill.

Fernando,A., C. (2013).BusinessEthics:An Indian Perspective(2 ed.). New Delhi:Pearson.

Crane,A.(2012).New directions inbusiness ethics. LosAngeles: SAGEPublications.Gosh,B.N.(2011).BusinessEthicsandCorporateGovernance.NewDelhi:Tata

McGrawHill.

Mandal,S. K.(2012).EthicsinBusinessandCorporateGovernance.New Delhi:TataMcGrawHill.

Essential Reading / Recommended Reading

Albuquerque, D. (2013).Business Ethics: Principals and Practices (1 ed.). India: Oxford University Press

Recommended Reading

Hartman ,L & Desjardins, J. (2013). Business Ethics: Decision-Making for Personal Integrity & Social Responsibility (2 ed.). New York: McGraw Hill.

Fernando, A., C. (2013). Business Ethics: An Indian Perspective (2 ed.). New Delhi: Pearson.

Crane, A. (2012). New directions in business ethics. Los Angeles: SAGE Publications. Gosh, B. N. (2011). Business Ethics and Corporate Governance. New Delhi: Tata

McGrawHill.

Mandal, S. K. (2012). Ethics in Business and Corporate Governance. New Delhi: Tata McGrawHill.

 

Evaluation Pattern

Component

Description

Units

Maximummarks

Weightage

TotalMarksin

Final Grade

CIA1 oneortwo components

Individual/Group

20

100%

20

CIA2

Mid-term

 

50

50%

25

CIA3 oneortwo components

Individual/Group

20

100%

20

ESE

 

 

50

60%

30

Attendance

 

 

5

100%

5

TOTAL

 

 

100

BHM841A - INTEGRATED MARKETING COMMUNICATION (2021 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 
Course Description and Course Objectives
 

This course provides an overview of marketing communications and promotion management. The course illustrates, applies, and develops an understanding of the role of advertising and promotion within the context of a balance of theoretical and practical perspectives through the integration of various concepts/theories and practical applications of marketing communication.

 

Course Objectives

·      Toanalyzetherelationshipoffiveelementsofthe promotionalmix.

·    Todevelopan understandingoftheoverallmarketingprocessandtheroleofthepromotionalmixin themarketing mix andstrategy.

·       Todevelopanunderstandingofthelegalandsocialissues,theregulatoryprocess,concerning the promotional mix.

Learning Outcome

CO1: Examine the role of Integrated Marketing Communication (IMC) in the business environment and its impact on the consumer market.

CO2: Analyze and assess the effectiveness of various communication tools (advertising, sales promotion, public relations, etc.) in achieving marketing goals.

CO3: Design and select an effective IMC strategy incorporating various communication tools to address specific business objectives and market dynamics.

CO4: Design a creative marketing communications program tailored to a specific target audience, leveraging insights from consumer and market analysis.

CO5: Adapt IMC strategies to address the dynamic nature of contemporary business communications, ensuring relevance and responsiveness to current trends and challenges.

Unit-1
Teaching Hours:8
Overview of promotion management & IMC
 

Role of IMC in marketing process: WhyIntegrate Marketing Communication? IMC planning model, Marketing and promotion process model. Communication process, steps involved in developing IMC program, Effectiveness of marketing communications Advertising - Purpose, Role, Functions, Types. Advertising Vs Marketing mix, Advertising appeal in various stages of PLC. Fundamentals of MARCOM DecisionsTargeting, positioning, objective setting and budgeting

Unit-2
Teaching Hours:6
Advertising Management
 

Goal setting - DAGMAR approach, effective and creative ad messages, endorser, sponsors, Various budgeting methods used. Internet advertising

Unit-3
Teaching Hours:6
Advertising Agency
 

Types of Ad agencies, Services offered by various agencies, Criteria for selecting the agencies and evaluations. Various famous Indian advertising agencies, Structure of the advertising industry, choosing an Advertising Agency, Account planning and Account brief.

 

 

Unit-4
Teaching Hours:7
Media Planning
 

Developing Media plan – scheduling reach frequency, problems Media strategy: Creativity, Elementsof creative strategies and its implementation, Adcopy Headline and body copy. Media Evaluation – Print, Broadcast media, Support media in advertising

Unit-5
Teaching Hours:10
Sales Promotion, PR
 

   Meaning, Importance, tools used, conventional/unconventional, drawbacks, push-pull strategies, Cooperative advertising, Integration with advertising and publicity. Public relation/ PublicityMeaning, Objectives, tools of public relations, Public relation strategies. Goals of publicity, Corporate Advertising – Role, Types, Limitations, PR vs. publicity, Campaign Management, Trade promotion, and consumer promotions – Types, Planning for sales promotion program, Push and Pull Strategies.

Unit-6
Teaching Hours:8
Monitoring, Evaluation and Control
 

Measurement in advertising, various methods used for evaluation,pre-testing, and post-testing.

Text Books And Reference Books:
Essential References
 

Shimp, T.A (2014)Integrated Marketing Communication in Advertising and Promotion, 8th Ed, Cengage Learning India Pvt Ltd, New Delhi

 

 

Essential Reading / Recommended Reading
Recommended References
 

Belch, George E. and Michael A. Belch (2000), Advertising and Promotion: An Integrated Marketing Communications Perspective, 6th Ed. Boston: Irwin McGraw-Hill

Evaluation Pattern
Evaluation Pattern
 

 

Component

Description

Units

Maximummarks

Weightage

TotalMarksin

Final Grade

 

CIA1 oneortwo components

Individual/Group

20

100%

20


 

CIA2

Mid-term

 

50

50%

25

 

CIA3 oneortwo components

Individual/Group

20

100%

20

 

ESE

 

 

50

60%

30

 

Attendance

 

 

5

100%

5

 

TOTAL

 

 

100

 

 

 

BHM841B - EMPLOYEE WELL- BEING AT WORKPLACE (2021 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:

The course encompasses the mental, physical, emotional and economic healthofemployeewell-beingwhichisinfluencedbyworkplacerelationships,resourcesanddecisions.A positivecultureprioritisingwell-being,cleartasks,motivationandbenefitssuchasstressmanagement,employeeengagement,work-life balance andorganisationalcultureenhance it.

Learning Outcome

CO1: Examine the various aspects of Employee Well-Being at the workplace

CO3: Analyze the various types of employee well-being and its relevance to the workplace

CO4: Evaluate the various wellness program and their value to employees

CO5: Solve the issues about work-life balance

Unit-1
Teaching Hours:8
Introduction to Employee Well-Being
 

UnderstandingEmployeeWell-Being,ConnectionBetweenEmployeeWell-BeingandWorkplaceproductivity,Role of Employersin promoting well-being.

Unit-2
Teaching Hours:8
Physical Well-Being at Workplace
 

 

 

 

Importance of physical health at work, Ergonomics and Workplace Safety, Encouraging            healthywork habits,Nutrition and FitnessatWorkplace

 

 

Unit-3
Teaching Hours:8
Mental Health and Emotional Well-Being
 

RecognizingandManagingStress,BuildingResilience,EmotionalIntelligenceatWork,strategiestoovercome work-relatedanxiety

Unit-4
Teaching Hours:5
Social Well-Being at Workplace
 

ImportanceofSocialConnections,TeamBuildingandCollaboration,Buildingpositiverelationships,andCommunication Skillsatpositive work Settings

Unit-5
Teaching Hours:8
Work-Life Balance
 
 

UnderstandingWork-LifeBalance,flexibleworkarrangements,timemanagementstrategies,strategiesforavoiding burnout.

Unit-6
Teaching Hours:8
Employee Engagement Organisational Culture
 

Understandingtheconceptofemployeeengagement,itsimportance,andkeycomponentsofemployee engagement. Definition and significance of workplace culture, impact of culture onemployeebehaviourandperformance,typesoforganizationalculture,componentsofapositiveworkenvironment.

Text Books And Reference Books:
WorkplaceWell-being:HowtoBuildPsychologicallyHealthyWorkplaces. (2014).Germany:Wiley
Essential Reading / Recommended Reading

·       Athota, V. S., Malik, A. (2019). Managing Employee Well-being and Resilience forInnovation: Evidence from Knowledge-intensiveServiceIndustries.Germany: Springer InternationalPublishing.

·       Research Handbook on Work and Well-Being. (2017). United Kingdom: EdwardElgarPublishing Limited.·       EmployeeWell-being Support:AWorkplace Resource. (2008).Germany:Wiley.

·       ImprovingEmployeeHealthandWellBeing.(2013). UnitedStates: InformationAgePublishing,Incorporated.

Evaluation Pattern

 

Component

Description

Units

Maximummarks

Weightage

TotalMarksin

Final Grade

 

CIA1 oneortwo components

20

100%

20


 

Individual/Group

 

 

 

 

 

CIA2

Mid-term

 

50

50%

25

 

 

CIA3 oneortwo components

Individual/Group

20

100%

20

 

 

ESE

 

 

50

60%

30

 

 

Attendance

 

 

5

100%

5

 

 

TOTAL

 

 

100

 

BHM842A - SALES AND DISTRIBUTION MANAGEMENT (2021 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course is designed to help students learn about sales and distribution management  concepts  and  how  to  apply  them to  solve  business  problems. Students will examine the dynamics of business decision making and demonstrate the ability to identify professional selling and negotiation skills, and man management skills. This course brings in features in Distribution Management like channel design, and the different components of distribution such as logistic management and channel information system

 

Course Objectives:

 

        To defining the key concepts in Sales and Distribution Management.

 

        To analyze the strategic role of Sales management in attaining competitive advantage for a firm.

 

        To apply and relate Sales and Distribution Management with other key departments of a firm.

 

        To evaluate emerging and important topics related to Sales and Distribution Management.

            To formulate, plan, manage and control the best processes so that value-addition occurs in the most efficient and effective way.

Learning Outcome

CO1: To simply the key concepts in sales and distribution management.

CO2: To evaluate emerging current trends in Sales and Distribution Management

CO3: To discuss the strategic role of Sales management in attaining competitive advantage for a firm.

CO4: To design Sales and Distribution Management function with other key departments of a firm.

CO5: To propose sales and distribution plans.

Unit-1
Teaching Hours:8
Introduction to Sales Management
 

Introduction,Roleof Sales ManagementinMarketing,Roleof SalesManagementinMarketingStrategyDevelopment,NatureandresponsibilitiesofSalesManagement,Modernrolesand Required Skillsfor Sales Managers,Careers in SalesManagement

 

Unit-2
Teaching Hours:8
Personal Selling
 

Introduction, Objectives and scope of Personal Selling, approaches to Personal Selling,Process of Personal Selling, nature and scope of personal selling strategy, formulation ofpersonalselling strategy,sales planningand estimating thebudget 

Unit-3
Teaching Hours:9
Sales Force Management
 

 Recruitingandtrainingsalespersonnel,designingandcompensatingsalespersonnel,motivating and leading the sales force, Organizing, directing and controlling of sales force,OrganizationDesignand Staffing,SalesPlanning,TimeandTerritoryManagement.

 

Unit-4
Teaching Hours:6
Sales Force Control
 

 Overviewofsalesforcesperformance,developingcontroltechniques,evaluatingsalesforceperformance,Automation in Personal Selling

 

Unit-5
Teaching Hours:9
Introduction to Distribution Management
 

 Introductiontodistributionmanagement,theconceptofchannelflows,Managingachanneldesign,Basicsofwarehouse/inventory/transportationplanning,Intermediaries:ChannelFormats,SelectionandRecruitmentofChannelPartners,ChannelMotivation,ChannelRelationshipsManagement

 

Unit-6
Teaching Hours:6
Channel Information System
 

Information Systems for Channels, elements of channel information system, classificationofinformation,advantagesofinformation,developingchannelinformationsystem.InternationalTrendsin Sales and Distribution

 

Text Books And Reference Books:

Sales Management- Analysis & Decision Making –Johnston & Marshall (Tata McGRAW Hill 9th Edition, India Edition

Krishna K. Havaldar, Vasant M. Cavale (2011) Sales & Distribution Management Tata McGrawHill

 

Essential Reading / Recommended Reading
  •  Salesmanagement-RichardRStill,EdwardWCundiff– PearsonEducation
  •      Tanner,J;HonecuttEDErfmeyerRobertC(2009).SalesManagement,PearsonEducation.
  • Johnson,EMetc.(2007).SalesManagement:ConceptsPractices;Cases,McGrawHill Co.

 

Evaluation Pattern

  

Component 

Maximum Marks

Weightage

Total Marks

CIA I

20

100%

20

CIA II (MSE)

50

50%

25

CIA III

20

100%

20

ESE

50

60%

30

Attendance

05

100%

05

TOTAL

 

100

100

 

BHM842B - ORGANIZATIONAL CHANGE AND DEVELOPMENT (2021 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

Course Description: 

 

Organizational Change & Development (OD) is an emerging behavioral science discipline that provides experiential approach to learning. Strong leadership, right policies, and effective communication are the three basic pillars for any successful change and managing change involves an array of activities ranging from creation of organizational identities, knowledge development, management of diversity, constant upgradation of technology, alignment of strategic goals with economic environment, creation of appropriate cultures, restructuring of roles, coping with market competition, and management of internal as well as external crises. Today, OD Interventions are highly customized as per the specific requirements of the organization and it calls for special expertise, not just to manage the organization but also enables the interface between people and organization. This course provides both conceptual and experiential approaches to the study of OD. This course focuses on the development of critical interpersonal skills and will provide an understanding on the relevant issues in OD and provides a foundation of management experience which will enable the students to carry forward into their managerial career. It relates to the skills that are essential for the potential OD consultants.

 

Course Objectives:

 

        To examine the principles and processes of OD

 

        To provide an understanding of application of system thinking to organizational change

 

        To discuss and analyse various OD models and tools

 

        To analyse organizational improvement process through change management

 

        To understand the role of organizational change consultants and examine various strategies and approaches to organizational change

To assess various team interventions, techno-structural interventions and strategic human resource interventions for organizational change and development

Learning Outcome

CO1: Demonstrate an understanding of OD principles and processes

CO2: Apply system thinking framework to organizational change

CO3: Apply OD models in relevance to the business problems

CO4: Choose an appropriate organizational improvement framework for an effective change management

CO5: Build HR strategies by identifying the right approach to organizational change

CO6: Appraise and Choose various OD interventions (team, techno-structural and strategic human resource) and tools for an effective change and development

Unit-1
Teaching Hours:8
Introduction to Organizational Change
 

 

Content and Process theories of Organizational change, need for Organizational change, Organizational Change-Transformation and Renewal, Organization Renewal-Adapting to change (A model of Adaptive Orientation), Change triggers-Business Development driven change-Culture driven change-Strategy driven change-Process driven change-Competency driven Change-Innovation driven change, Types of Change-Planned and Unplanned change, System thinking and change, Change process- unfreezing, changing and refreezing. 

 

Unit-2
Teaching Hours:7
Managing Organizational Change
 

 

Change management principles, Organization Improvement Process through change management, implementing change improvement systems, Organizational Effectiveness and Excellence-European Foundation for Quality Management (EFQM) Excellence Model-Managerial roles theory for achieving organizational effectiveness and excellence- People Capability Maturity Model (P-CMM) for Organizational Excellence.

 

Unit-3
Teaching Hours:7
Introduction to Organizational Development
 

 

Nature of Planned change, Organization Transformation and Development, Definitions and concepts of OD, OD-The Planned Change Process, need for OD in Organization, OD Values and Goals, OD as Action Research Process, Characteristics of OD, History of OD, Organization Culture & change-creating a winning culture- Impact of key factors, cultural resistance to change, psychological contract, Experiential approach to learning. 

 

Unit-4
Teaching Hours:10
The process of Organization Diagnosis
 

 

Entering and Contracting- OD Consultant-Role and style-External and Internal Consulting team-Readiness of the Organization for OD-Consultant and Client Relationship modes-Red flags in the Consultant- client relationship; Diagnosing Organizations- Process, Diagnostic models-Analytical model, Emergent-Group Behavior model, Management Consulting Model, Sociotechnical system model, Cause maps and social network analysis model, Open systems model, Level of Diagnosis- Individual, group and Organization- Data Collection Process- Methods for collecting data and techniques for analyzing data, feeding back diagnostic information- determining the content of the feedback & Survey Feedback- Designing Interventions- Effective interventions; Designing effective interventions and Overview of Interventions.

 

Unit-5
Teaching Hours:6
Human Process & Techno Structural Intervention
 

Interpersonal and Group Process Approaches: Process Consultation, Third- Party Interventions, Team Building, Johari Window and Transactional Analysis.

Organization Process Approaches: Organization Confrontation Meeting, Intergroup Relations Interventions, and Large-Group Interventions.

Restructuring Organizations: Structural Design & Reengineering. Employee Involvement and Work Design: Motivational Approach, Sociotechnical System Approach and Engineering Approach.

Unit-6
Teaching Hours:7
Strategic Human Resource Management Change Interventions
 

Performance Management: Model of Performance Management, Goal Setting and Reward System. Developing talent: Career Planning and Development Interventions, Coaching and Mentoring, Management and Leadership Development Interventions. Managing Workforce Diversity and Wellness: Workforce diversity interventions, Employee Stress and Wellness Interventions. Transformational change: Organization Design and Culture Change, Self- Designing Organizations, Learning Organization, Third-wave organization, Trans- Organizational change- Rationale, Strategic Alliance Interventions, Network Interventions.

Text Books And Reference Books:

 

        Cummings, T.G., & Worley, C.G. (2015). Organization Development and Change. Southwestern: Cengage Learning.

 

Essential Reading / Recommended Reading

 

        Anderson, D.L. (2016). Organization Development: The Process of Leading Organizational Change. Sage South Asia.

 

        Harvey, D.R., & Brown, R. D. (2013). An Experiential approach to organization development. New Delhi: Pearson Prentice Hall.

 

Wendell, F.L., & Bell, C.H. (2017). Organization Development; Behavioral Science Interventions for Organization Improvement. Prentice Hall of India Private Limited.

 

Evaluation Pattern

 

Evaluation pattern:

Component

 

Description

Units

Maximum marks 

Weightage

Total Marks in Final Grade

CIA1 one or two components

Individual/Group

20

100%

20

CIA2

Mid-term

 

50

50%

25

CIA3 one or two components

Individual/Group

20

100%

20

Attendance

5

100%

5

ESE

 

 

50

60%

30

TOTAL

 

 

100

 

BHM843A - RURAL MARKETING (2021 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The course introduces the student to the various aspects of Indian rural markets as the study of rural marketing has become significant because of the saturation of the urban markets and the increase in the purchasing power of the rural population. It covers aspects like relevance and scope of rural market in India, the environment prevailing these dynamics involved in the behavior of rural consumers, rural market segmentation and targeting. It also goes in details for explaining the product strategy adopted by the companies for rural market, pricing strategy and rural distributions includes traditional and modern channels.

Course Objectives:

       To illustrate the evolution of rural market and classification of rural marketing

       To plan the STP for rural markets.

       To apply the marketing mix and branding concepts for rural markets

       To analyze pricing and distribution strategy for a rural market

  • To recommend a rural communication with help of rural financial services

 

 

Learning Outcome

CO1: Illustrate the evolution of rural market and classification of rural marketing

CO2: Plan the STP for rural markets.

CO3: Apply the marketing mix and branding concepts for rural markets

CO4: Analyze pricing and distribution strategy for a rural market

CO5: Recommend a rural communication with help of rural financial services

Unit-1
Teaching Hours:10
Introduction to Rural Markets
 

Definition, scope of rural marketing, their evolution over period of time and Demographic pattern of Rural Market concepts, and components of rural markets, classification of rural markets. Need for rural marketing, types of rural customers, Evolution of Rural Marketing: Pre-1960s, 1960-1990 and 1990 – Present Rural Market Structure, Size of Rural Market, FMCG Market and Durable Market, Literacy Levels, Expenditure Pattern.

Unit-2
Teaching Hours:10
Rural Market & STP
 

Rise of Consumerism, Consumer Buying Process, Opinion Leadership Process, Diffusion of Innovation, Brand Loyalty, Growing connectivity in rural India, role of rural women& rural youth. Segmenting, Targeting and Positioning, Segmentation- Heterogeneity in Rural, Prerequisites for Effective Segmentation, Degrees of Segmentation, Basis of Segmentation and Approaches to Rural Segmentation- Targeting- Evaluation and Selection of Segments, Coverage of Segments, Positioning- Identifying the positioning Concept, Selecting the positioning Concept, Developing the Concept, Communicating the Concept, Urban vs. rural marketing. Rural consumer behavior – buyer characteristics, decision process, and behavior patterns, evaluation procedure, innovation adoption

Unit-3
Teaching Hours:8
Marketing Mix and New Product Development for Rural Market
 

Product Strategy Introduction, Marketing Mix Challenges, Product concepts classification-Five Levels Products, Classification of Products, Rural Product Categories – Fast moving Consumer goods, Consumer Durables, Agriculture Goods, Services, New Product Development Consumer Adoption Process, Product life cycle, Product Mix, Branding in Rural India- Brand building in Rural India, Brand Spectrum in Rural, Brand Loyalty Vs Stickiness, Fake Brands: Lookalikes, Spell-alike, Duplicates

Unit-4
Teaching Hours:8
Pricing Strategy & Rural Distribution
 

Pricing Strategy / Pricing Objectives, Pricing Methods

 

Introduction: Accessing Rural Markets, Coverage Status in Rural Markets, Channels of Distribution, Evolution of Rural Distribution Systems- Wholesaling, Rural Retail System, Vans, Rural Mobile Traders: The last Mile Distribution, Haats/Shandies, Public Distribution System, Co-operative Societies Behavior of the Channel, Prevalent Rural Distribution Models

Unit-5
Teaching Hours:8
Rural Distribution Models
 

Distribution Models of FMCG Companies, Distribution Model of Durable Companies, Distribution of fake products, Emerging Distribution Models- Corporate –SHG Linkage, Satellite Distribution, Syndicated Distribution, ITC’s Distribution Model, Petrol pumps and Extension counters, Barefoot agents, Agricultural agents, Agricultural input dealers, Ideal distribution model for Rural Market. Innovations in rural markets: ICT in Rural Distribution, Project i - Shakti – HUL, Project e-Choupal – ITC

Unit-6
Teaching Hours:8
Rural Communication ? Conventional & Unconventional
 

Challenges in Rural Communication, A view of Communication Process, Developing Effective- Profiling the Target Audience, determining communication objectives, designing the message, selecting the communication channels, deciding the promotion mix, Creating advertisement for rural audiences’ rural media- Mass media. Non- Conventional Media, melas, Haats, Interactive games, folk media, puppet shows, POP displays, Personalized media, Rural Media: The importance of the two-step flow of communication Media Typology, The Media Model, Media innovatio

Text Books And Reference Books:

  1. Kashyap, P.(2013). Rural Marketing (2nd edi), Pearson Education
  2. Krishnamoorthy, R (2013). Rural Marketing (3rd Edi), Himalaya Publishing House

 

Essential Reading / Recommended Reading

1.      M Gopalswamy T.P (2009). Rural Marketing (3rd edi),  Vikas Publishing house.

2.      Dogra (2007). Rural Marketing (7th edi), Tata McGraw-Hill Education.

3.      Krishnamacharyulu C.G. (2011). Cases in Rural Marketing. (2nd ed). Pearson Education.

4.      Mathur, U.C. (2008). Rural Marketing(1st edi). Excel books.

5.      Prahlad C.K (2005). Fortune at the bottom of the Pyramid. Wharton School Publishing.

6.      Allen R.K, (2005). Bringing new technology to market (1st edi). Prentice Hall Publication.

Evaluation Pattern

Assessment Outline

 

Component

Description

Units

Maximum marks 

Weightage

Total Marks in Final Grade

CIA1

Individual and Group Assignment( 2 Components)

1, 2,3

20

100%

20

CIA2

Mid Semester Examination

1,2,3, 4

50

50%

25

CIA3

Individual Assignment

5, 6, 7

20

100%

20

ESE

End Semester Examination

All Modules

50

60%

30

Attendance

   

5

100%

5

TOTAL

100

BHM843B - STRATEGIC HUMAN RESOURCE MANAGEMENT (2021 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

Course Description:

 

Strategic human resource management is very critical to a firm’s success in the contemporary business world. This course explores the strategic role of human resources in organizational performance, human resource environment in organizations, human resource evaluation, measuring employee performance, mentoring and career management. This course provides an insight on how human resources can be looked from an investment

 

perspective and how an integration of human resource strategy and business strategy becomes a point of competitive advantage for companies.

 

Course Objectives:

 

        To understand different theoretical approaches to SHRM and the linkage between HR strategy and business strategy

 

        To discuss the significance of viewing human resources as investment and a source of sustainable competitive advantage

 

        To analyse the relationship between business strategy and human resource planning

 

        To determine the linkage between business strategy and compensation strategy

 

        To examine the human aspect of strategic implementation.

 

Learning Outcome

CO1: Interpret the opportunities and challenges posed by business environment to human resources management.

CO2: Develop different SHRM approaches in implementing business strategies to manage challenges of business environment.

CO3: Choose an appropriate framework in analyzing the significance of human resources as investment and as a source of sustainable competitive advantage

CO4: Propose and apply HR strategy in relations to business strategy

CO5: Evaluate social and ethical issues related to adopting a human resource strategy.

CO6: Formulate HR policies and program to address the social and ethical issues.

Unit-1
Teaching Hours:8
Introduction to Strategic HRM
 

 

Definition of SHRM, Need and Importance of SHRM – From Traditional HRM to SHRM – Linking HR Strategy with Business Strategy- Developing an HRM Plan - Gaining Competitive Advantage through HR, On becoming a strategic partners, The VRIO Framework, The changing role of HR, Future Challenges of HR.

 

Unit-2
Teaching Hours:7
Human Resource Environment
 

 

Technology and Structure, Work force Diversity, Societal and Demographic Changes, Change in Employment Relationships - Temporary and Contract Labour Global Environment, Global Competition.

 

Unit-3
Teaching Hours:6
An Investment perspective of Human resources
 

 

Human resource investment considerations, investments in T&D, investment practices for improved retention, investments in job secure workforce, ethical implications of employment practices, non-traditional investment approaches.

 

Unit-4
Teaching Hours:8
Human resource planning
 

 

Strategic role of HRP, overview of HRP, managerial issues in planning, selecting forecasting techniques, forecasting the supply of HR, forecasting the demand.  Efficient utilization of HR, dealing with employee shortages, selection of employees, dealing with employee surpluses, special implementation challenges.

 

Unit-5
Teaching Hours:8
Strategy implementation: development and reward management
 

 

Employee development, strategically oriented performance measurement systems, strategically oriented compensation systems. 

 

Unit-6
Teaching Hours:8
Human Aspect of Strategies Implementation
 

 

Understanding what is “Retrenchment” and “Redundancy”, Selection of Employees for Retrenchment, Downsizing, HR Outsourcing and Employee Leasing.

 

Organization Culture, Culture and Leadership, Human Side of Merger and Acquisition, Organizational Power and Politics.

 

Text Books And Reference Books:

 

        Greer, C.R. (2017). Strategic Human Resource Management (3ndedi), Pearson education.

 

Essential Reading / Recommended Reading

 

        Agarwala, T. (2010). Strategic Human Resource Management, Oxford University Press.

 

        Paauwe, J. (2017). Strategy, HRM, and performance: A contextual approach (Second edition.). Oxford: Oxford university press.

 

Armstrong, M. 1, & Armstrong, M. (2016). Armstrong's Handbook of Strategic Human Resource Management (6th Ed.). London: Kogan Page.

 

Evaluation Pattern

 

Component

 

Description

Units

Maximum marks 

Weightage

Total Marks in Final Grade

CIA1 one or two components

Individual/Group

20

100%

20

CIA2

Mid-term

 

50

50%

25

CIA3 one or two components

Individual/Group

20

100%

20

Attendance

5

100%

5

ESE

 

 

50

60%

30

TOTAL

 

 

100

 

BHM844A - DIGITAL MARKETING (2021 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:

The emerging powers of internet and related technologies have changed the marketplace in the world by making transactions quick- economical- and convenient.  This course develops an overall understanding of digital marketing/online marketing- social media tools- search engine optimization- mobile marketing- email marketing- pay per click- display marketing and content marketing.

Course Objectives:

        To present the student with an overall view of the Digital marketing space

        To develop competency in students to develop Marketing Strategy using various tools available to manage consumers and content on the internet

          To enable students with the techniques that can be used for marketing in the digital/internet world

Learning Outcome

CO1: Understanding the basics of digital marketing and would be able to use it effectively to run full-fledged campaigns

CO2: Develop a comprehensive digital marketing strategy

CO4: Explaining the various digital marketing strategies that can be used for marketing in the digital/internet world

Unit-1
Teaching Hours:6
Introduction to Digital Marketing
 

Introduction to Digital Marketing- Digital Vs Traditional marketing- Digital Marketing channels- Technologies and Framework - Online Branding- Digital branding eco-system-Process and Procedure of Digital Marketing Funnel system.

Unit-2
Teaching Hours:6
Social Media Foundation
 

Introduction to social media- Multiple platforms- Social media Strategy and Planning- Channel management- Management tools- Measurement tools and reporting- Social Advertising.

Facebook Marketing- Twitter marketing- Instagram marketing- LinkedIn Marketing- Mobile marketing foundation- Email marketing - Mastering social media - Mobile Marketing and Digital Strategy

Unit-3
Teaching Hours:6
SEO & SEM
 

Introduction to SEO- The business impact of SEO- terms and definition- Page ranking, SEO business concepts How search engine works- Keyword research- on-page optimization- Website management- planning a new website- analytics and measurement. Search Engine Marketing, Difference b/w SEO and SEM.

Unit-4
Teaching Hours:6
Pay Per Click (PPC)
 

Psychology of search- buying funnel- understanding keyword organization- keyword match types- negative keyword- managing search terms- keyword research- creating compelling Ads- Ad extension - Campaign types-budget and reach- location and language targeting- segment data- create lists- display network- Ad formats- Ad group organization- Quality Score- Setting PPS Strategy- Shopping and video campaigns- automation.

Unit-5
Teaching Hours:6
Video Marking & Digital Marketing budgeting
 

Video marketing strategy- YouTube Advertising- leveraging mobile video- YouTube and Instagram - Video ad on different social media- video for B2B marketing. Resource planning- cost estimation- cost budgeting- cost control. 

Unit-6
Teaching Hours:15
Practical / Hands on sessions
 
  1. Fundamentals (4hrs) - Google Branding Strategy- Digital presence:  Website development - Google My Business account creation and management- Website creation- website optimization
  2. Content Creation (4hrs) - Digital Content Creation – hands on tools training for crating Post- Story- Reels- Shorts. Multiple tools strategy- #tag strategy- Email marketing- email content. Blog creation [ Canva / creative cloud express / Figma / Adobe XD]
  3. Ad Management (4hrs) - Google Ads- Facebook Ads creation- Insta Ad Creation and management - Strategy-Search Ad- Display Ad- Video Ad- campaigns, Optimization.
  4. Strategy for Campaign (3hrs) - Strategy for Twitter Ad- Linked-in Ad- Instagram ad- Facebook ad- Google ad- Virtual campaigns
Text Books And Reference Books:
  1. Vandana Ahuja, (2015) Digital Marketing, Oxford University Press
  2. Seema Gupta, Tata McGrawhill, 2nd Edition
Essential Reading / Recommended Reading
  1. Dave Chaffey and Ellis Chadwick, Digital Marketing: Strategy, Implementation and Practice, Pearson Publications. 
  2. Zimmerman Jan, Sahlin Doug. (2008). Social media marketing, All-in-one for dummies, Wiley India   
  3. Teixeira, J. (2010). Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer, Wiley India.
  4. Damian Ryan. (2014). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, Kogan Page
  5. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World: 2021
  6. The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue:
  7. Digital Marketing for Dummies, Ryan Deiss, Russ Hennberry
  8. Click Millionaires: Work Less, Live More with an Internet Business You Love, SCOTT FOX
Evaluation Pattern

 

Component

 

Description

Units

Maximum marks 

Weightage

Total Marks in Final Grade

CIA1 one or two components

Individual/Group

20

100%

20

CIA2

Mid-term

 

50

50%

25

CIA3 one or two components

Individual/Group

20

100%

20

Attendance

5

100%

5

ESE

 

 

50

60%

30

TOTAL

 

 

100

 

BHM844B - PERFORMANCE MANAGEMENT (2021 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:

The course examines the importance of effective performance management systems that help organizations in achieving short- and long-term goals. It explains and reinforces the concept that performance management is not a one-time supervisory event, but an ongoing process of planning, facilitating, assessing, and improving individual and organizational performance. In addition, the course emphasizes the importance of measuring the effectiveness of human resource activities that are designed to enhance individual and organizational performance. The course seeks to provide theoretical and practical perspectives of effective performance management systems.

Course Objectives:

       To understand the key concepts and frameworks that enable performance management from a multiple stakeholder perspective.

       To illustrate the importance of implementing well-designed performance management systems

       To examine the deficiencies in the existing systems and suggest how these can be improved.

       To evaluate performance management practices in various organizations.

             To design and suggest comprehensive performance management initiatives for organizations.

Learning Outcome

CO1: Demonstrate the understanding of strategic performance aims, objectives, priorities and targets.

CO2: Plan effective performance management policies and practices to improve organizational and employee performance.

CO3: Deduce arguments for using appropriate performance management techniques, rewards and sanctions to improve performance.

CO4: Justify the communication skills required when managing achievement and underachievement.

CO5: Propose initiatives for improving effectiveness of performance management.

Unit-1
Teaching Hours:10
Unit I: Introduction to Performance Management
 

Definition of performance management, Objectives of performance management, Characteristics of performance management, and Pitfalls of poorly implemented performance management systems; Process of performance management – Prerequisites, performance planning, performance execution, performance assessment, performance review, performance renewal and re-contracting. 

Unit-2
Teaching Hours:8
Unit II: Defining Performance and Choosing a Measurement Approach
 

Defining performance, determinants of performance, performance dimensions, approaches to measuring performance – behaviours, results, traits.

Measuring Results – determining accountabilities, determining objectives, determining performance standards; Measuring Behaviours – comparative systems, absolute systems.

 

Unit-3
Teaching Hours:8
Unit III: Gathering Performance Information
 

Appraisal forms – characteristics of appraisal forms, determining overall rating, appraisal period and number of meetings, appraisal information sources, model of rater motivation, preventing rating distortion through rater training programs.

 

Unit-4
Teaching Hours:7
Unit IV: Implementing a Performance Management System
 

Communication plan, appeals process, training programs for acquisition of requisite skills, pilot testing, ongoing monitoring and evaluation, online implementation.

 

Unit-5
Teaching Hours:6
Unit V: Performance Management Skills
 

Coaching, coaching styles, coaching process, observation and documentation of developmental behavior and outcomes, giving feedback, disciplinary process and termination, performance review meetings.

Unit-6
Teaching Hours:6
Unit VI: Managing Team Performance
 

Definition and importance of teams, types of teams and implications for performance management, purposes and challenges of team performance management, including team performance in the performance management system, rewarding team performance.

 

Text Books And Reference Books:

 

        Aguinis, H (2013). Performance Management (3rd edition). New Jersey, USA: Pearson.

 

Essential Reading / Recommended Reading

 

  1. Armstrong, M. (2018). Armstrong's handbook of performance management: An evidence-based guide to delivering high performance (Sixth edition.). U K: Kogan Page.
  2. Adler, R. W. (2018). Strategic performance management: Accounting for organizational control. Oxon: Routledge. 
  3. Ashdown, L. (2018). Performance management: A practical introduction (Second edition.). London: Kogan Page Limited. 
  4. Mone, E. M. (2018). Employee engagement through effective performance management: A practical guide for managers (Second Edition.). New York: Routledge. 
  5. HBR. (2017). HBR guide to performance management. Boston: HBR.
  6. Armstrong, M. (2017). Armstrong on reinventing performance management: Building a culture of continuous improvement. London: Kogan Page.

 

Evaluation Pattern

Evaluation Pattern: 70 CIA:30 ESE

Component

 

Description

Units

Maximum marks

Weightage

Total Marks in Final Grade

CIA1

Individual/Group Assignment

1, 2,

20

100%

20

CIA2

Mid Semester Examination

1,2,3

50

50%

25

CIA3

Individual/Group Assignment

4,5,6

20

100%

20

ESE

End Semester Examination

All units

50

60%

30

Attendance

 

 

5

100%

5

TOTAL

100

 

 

BHM845A - NEURO MARKETING (2021 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: The course focuses on how neuromarketing can help businesses understand consumers’ thinking, choices, and purchase decisions. The central focus is to bring awareness about the brain science of consumers’ decision-making, but at the same time, this is not a course on brain anatomy. This course comprises the practical implication of brain science in marketing strategies and how organizations can succeed with neuromarketing research, unlike traditional marketing research practices.

Course Objectives:

1. To understand the brain science in the nonconscious processes that underlie consumer choice of consumer decision making.

2. To analyze how neuromarketing measures and metrics capture consumer responses in ways that differ fundamentally from traditional marketing methods.

3. To apply the tools to measure neuropsychological effects of marketing decisions.

4. To assess the importance of consumer neuroscience claims and findings using real-world examples from advertising, branding, product development, shopping, etc.

 

 

Learning Outcome

CO1: Examine the role of brain science in influencing non-conscious consumer choices..

CO2: Analyze how neuromarketing measures and metrics differ from traditional marketing methods.

CO3: Evaluate neuromarketing data in assessing the neuropsychological effects of marketing decisions.

CO4: Create marketing campaigns that leverage consumer neuroscience principles

Unit-1
Teaching Hours:7
Introduction
 

Meaning and interdisciplinary dimension of Neuro Marketing, behaviorism, positioning-gaps; structure and functions of the human brain, emotions depend on a cognitive appraisal of stimulus

Unit-2
Teaching Hours:8
Neural correlates of the Human Brain applied in Marketing.
 

Memory-importance, types, its application to marketing and advertising, 4 stages of memory formation, advertising &seven sins of memory. Brain laterality-usefulness to marketing, applications-communication design, communicationstrategy, low-involvement & high involvement process, brain waves, and brand communication. Brain waves and ads create emotional and cognitive impact, branding moments

Unit-3
Teaching Hours:8
Devices for Neural Reading
 

EEG types of waves, CT scanning, MRI, fMRI, Eye tracking, GSR, PET, Biometrics, brain tracking devices and tools to measure neural activities

Unit-4
Teaching Hours:10
Neuro marketing Research Studies
 

Experiments in package design, Retties and Brewer (2000), neuroimages of advertising, advertising and brain waves, experimental ad research-thinking and feeling are necessary, and methodology& conclusions drawn from experiments. experimental advertising research- print ads generate more brain waves, design of the study, findings and conclusion, impact of media, product, and message on affective, cognitive, and persuasive outcomes of ads

Unit-5
Teaching Hours:7
Towards an integrated approach
 

Brain laterality, memory formation and interference, rational and emotional components of brand attributes, positioning, marketing research, brand recall, deciding the price

Unit-6
Teaching Hours:5
Neuro marketing and product life cycle
 

Strategies of introductory, growth, maturity and decline stage, application of neuromarketing concepts into product life cycle

Text Books And Reference Books:

Sharma, J.K., Singh, D and Deepak, K.K and Agarwal. D.P (2012) Neuromarketing: a peep into customers’ minds, Eastern Economy Edition, Prentice Hall Pvt Ltd, New Delhi 

Essential Reading / Recommended Reading

1. Lindstrom,M. (2008). Buyology: How everything we believe about why we buy is wrong. London: Random House Business.

2.Plessis, E. (2011). The branded mind: what neuroscience really tells us about the puzzle of th brain and the brand, London, UK: Kogan Page

3. Genco, Stephen J., Andrew P. Pohlmann and Peter Steid (2013) Neuromarketing for Dummies, John Wiley & Sons. ISBN-10: 1118518586, ISBN-13: 978-1118518588. (Paperback or Kindle formats at http://www.amazon.com/Neuromarketing-DummiesBusiness-PersonalFinance/dp/1118518586/ref)

4. Bridger, Darren (2015) Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research, Kogan Page Publishers, ISBN-10: 0749473843, ISBN-13: 978-0749473846

Video based Case study of P&G, Gillette & UCB campaigns

(http://www.neuro-insight.com/)

(http://innerscoperesearch.com/)

Evaluation Pattern

Component

 

Description

Units

Maximum marks

Weightage

Total Marks in Final Grade

CIA1A

MCQ – Multiple Choice Questions on the understanding of the basic concepts of Neuromarketing.

1,2

20

50%

10

CIA1B

Find an ad campaign that follows the neuroscience principles for grabbing the consumer’s attention, engage them emotionally and generate associative memories.

1,2

20

50%

10

CIA2

Mid Semester Examination

1,2,3

50

50%

25

CIA3

Group presentation and assignment submission

4,5

20

100%

20

ESE

End Semester Examination

1,2,3,4,5,6

50

%

30

Attendance

 

 

5

100%

5

TOTAL

100

BHM845B - HR METRICS AND DASHBOARD (2021 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course aims at developing analytical skills which will help students to conduct comprehensive analysis of data to develop and streamline HR Policies and strategic decisions of organizations. The course also enables students to understand how HR professionals make data-driven decisions to attract, manage and retain employees, which improves ROI. This course helps students gain employability skills in HR functional area to create better work environment and maximize employee productivity.

Course Objectives:

·        To outline the theory, concepts, and business application of human resources research, data, metrics, systems, analyses, and reporting.

·        To understand how HR professionals make data-driven decisions to attract, manage and retain employees, which improves ROI.

·        To examine the role and importance of HR analytics, and the ability to track, store, retrieve, analyze and interpret HR data to support decision making

·        To create benchmarks/metrics to conduct research and statistical analyses related to Human Resource Management.

Learning Outcome

CO1: Understand the importance of and the metrics measured by HR analytics

CO2: Apply quantitative and qualitative analysis to understand trends and indicators in human resource data

CO3: Develop effective workforce planning for cost and effort reduction

CO4: Choose information technology to enhance the efficiency and effectiveness of human resource functions within the organization

CO5: Formulate strategies for working across functional areas to solve HR problems that enhances the employability skills.

Unit-1
Teaching Hours:8
Unit 1: Introduction to HR Analytics
 

Introduction to HR Analytics, Concepts, Definition, Aligning Human Resources to Business through HR Analytics, Steps for Alignment for HR Analytics with Business Goals and Strategies. Checklists for Strategies and Business Aligned HR Analytics, History of HR Analytics, Application of HR and Predictive Analytics, HR Analytics Framework and Models.

Unit-2
Teaching Hours:8
Unit 2: Human Resource Information System
 

Interface between HR and Technology; HRIS Concepts, e-HRM and HRIS, Need for HRIS, Types of HRIS, System Development Process for HRIS, HRIS Database; HRIS Architecture.

Unit-3
Teaching Hours:6
Unit 3: Workforce Deployment Metrics
 

The New Face of Workforce Planning, Quality Employee Engagement Measurement: Process Analysis for Human Resources, Employees per manager, Employee service profiling, Workforce age profiling, Churn over index, Separation clearance time

Unit-4
Teaching Hours:6
Unit 4: Performance Metrics
 

Performance Analysis: Predicting employee performance, training requirements, evaluating training and development, Optimizing selection and promotion decisions, Using human capital data for performance management during economic uncertainty

Unit-5
Teaching Hours:7
Unit 5: Talent Retention Metrics
 

Retention index, Voluntary and involuntary turnover, Turnover by department, grades, performance, and service tenure, Internal hired index, Career path index, Level wise succession readiness Index

Unit-6
Teaching Hours:10
Unit 6: HR Metrics Dashboard using Excel and Tableau
 

Process of development of dashboard, Essential criteria, Leading and Lagging indicators, Selection of appropriate metrics, Revenue per employee, Operating cost per employee, HR cost per employee, Compensation to HR cost, HR Budget variance, HR ROI, Visualizing and publishing HR Data using Excel and Tableau.

Text Books And Reference Books:

·        Dipak Kumar Bhattacharyya (2017), HR Analytics: Understanding Theories and Applications, 1st Edition, Sage Publications

Essential Reading / Recommended Reading

·        Ramesh Soundararajan (2016), Winning on HR Analytics: Leveraging Data for Competitive Advantage, 1st Edition, Sage Publications

·        Dipak Kumar Bhattacharyya (2017), HR Analytics: Understanding Theories and Applications, 1st Edition, Sage Publications

·        Edwards Martin R, Edwards Kirsten (2016),“Predictive HR Analytics: Mastering the HR Metric”, Kogan Page Publishers, ISBN-0749473924

·        Jac Fitz-enz, (2010). The New HR Analytics, 1st edition, AMACOM

Evaluation Pattern

Evaluation Pattern: 70 CIA:30 ESE

Component

 

Description

Units

Maximum marks

Weightage

Total Marks in Final Grade

CIA1

Individual/Group Assignment

1, 2,

20

100%

20

CIA2

Mid Semester Examination

1,2,3

50

50%

25

CIA3

Individual/Group Assignment

4,5,6

20

100%

20

ESE

End Semester Examination

All units

50

60%

30

Attendance

 

 

5

100%

5

TOTAL

100

 

 

BHM851A - MOTHER CUISINE - II (2021 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:50
Credits:1

Course Objectives/Course Description

 

CourseDescription:

This course is designed to provide the students with a continuation and expansion of theirknowledge on their own regional and traditional cuisine and to equip the student with abroader knowledge oftheir own populardishes from their native region.

The secret of the masterly art of slow cooking requires a thorough knowledge of thepropertiesofeachspiceanditsblendwithotherspices.Soonecansaythatthecharacteristicofeachcurryreliesentirelyonthebalanceofherbsandspicesthatgointoitscreations.Localinfluencedistinguishes curries from oneregion toanother.

Learning Outcome

CO1: Explain the various theory of mother cuisine through a practical method.

CO2: Develop skills in their own regionalcuisine and in slow cooking.

CO3: Experiment with knowledge on all regional foods of India and develop hands on skills in their own regional popular forgotten dishes

CO4: Analyse local produces, local dishes and traditional dishes of the regions of India.

CO5: Develop competence in the planning and preparation of food production units for normal day to day operations and special events.

Unit-1
Teaching Hours:4
Menu 1
 

Students will have to create six course menu, with two non-vegetarian course, and all therequiredaccompaniments.Themenuwill havetobecreatedkeepingthefollowingpointsinmind.

      SeasonalIngredients

      Traditionalhistoryofthedishprepared

      Applyingthe conceptofClean,Good andFair towards theingredients.

      Usingorganic producewhereeverpossible.

Unit-2
Teaching Hours:4
Menu 2
 

Menu 2

Unit-3
Teaching Hours:4
Menu 3
 

Menu 3

Unit-4
Teaching Hours:4
Menu 4
 

Menu 4

Unit-5
Teaching Hours:4
Menu 5
 

Menu 5

Unit-6
Teaching Hours:4
Menu 6
 

Menu 6

Unit-7
Teaching Hours:6
Unit 7
 

Revision

Text Books And Reference Books:

Themenusandthedishesaresubjecttoseasonalavailability and as per their mother cuisine. 

The students’batch willbedividedinto two for the Dualspecialization.

Essential Reading / Recommended Reading

The menus and the dishes are subject to seasonal availability and as per their mother cuisine. 

The students’ batch will be divided in to two for the Dual specialization.

Evaluation Pattern

Component

Description

Units

Maximummarks

Weightage

Total           MarksFinalGrade

CIA

Labmanual&weeklyassessment

1-7

50

70%

35

ESE

Viva       &              PracticalAssessment

1-7

50

30 %

15

 

 

 

 

 

 

 

Total

 

 

 

50

BHM851B - FOOD AND BEVERAGE SERVICE DESIGN - II (2021 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:4
Max Marks:50
Credits:1

Course Objectives/Course Description

 

CourseDescription:

FoodandBeverageservicedesign2isadvancedlevelcoursetoacquaintwithvarious

managementand designthinking skillsrequiredfor managingarestaurant.Thecourse will

allowstudentstocomprehendthedevelopmentinthefoodandbeverageoperationsfollowed

intherestaurant.Restaurantsorfoodserviceorganizationswillrequirepersonnelwhoare

creativeandinnovateinmanagingtheoperations,especiallythefutureclientele.Thiscourse

will deal with thebasicknowledge and moreonthe advanced levelknowledge ofoperating

arestaurant.Studentswilllearntheseintheexperientiallearningmethodbyoperatingthe

in-houserestaurant.   Thiscoursewillenablestudentstoorientandunderstandthe

managementandleadershipskills whicharenecessaryforadvancedleanersorhigher-level

foodandbeveragepersonnel.

Learning Outcome

CO1: Develop the contemporary styles of restaurant operations

CO2: Examine various types of restaurant themes set ups

CO3: Construct strategy to handle a given situation

CO4: Design various service delivery methods in restaurant operations

CO5: Recommend new ideas for restaurants and entrepreneurs

CO6: Design innovative themes for dining experiences

Unit-1
Teaching Hours:4
Introduction and Experimental learning week 1
 

Basicthemeandoperationswithcalculationsof the foodcostand menu engineering1/ Set up ofELRand EDR

Unit-2
Teaching Hours:4
Experimental learning week 2
 

 Basicthemeandoperationswithcalculationsofthefoodcost and menu engineering 2/ Set up of ELRand EDR

Unit-3
Teaching Hours:4
Experimental learning week 3
 

 Theme based on the cuisine for the entire operations - foodcost and menu engineering 3/ Set up of ELRand EDR

Unit-4
Teaching Hours:4
Experimental learning week 4
 

 Theme based on the cuisine for the entire operations - foodcost and menu engineering 4/ Set up of ELRand EDR

Unit-5
Teaching Hours:4
Experimental learning week 5
 

 Innovativethemefortheentireoperations-foodcostandmenuengineering 5/ Setup of ELR and EDR

Unit-6
Teaching Hours:4
Experimental learning week 6
 

 Innovativethemefortheentireoperations-foodcostandmenuengineering 6/ Setup of ELR and EDR

Unit-7
Teaching Hours:6
Experimental learning week 7
 

 Foodcostandmenuengineering7&Restaurantpitch/Setupof ELR and EDR

Text Books And Reference Books:

Singaravelavan,R.(2016).Foodandbeverageservice.NewDelhi,India:OxfordUniverityPress

Essential Reading / Recommended Reading

Newey, A.(2016).OpenRestaurantsThatFlourish:ARestauranteurs'GuidetoOpeningNew Sites and Building aLeading Brand.Renew Design

Evaluation Pattern

Component

Description

Units

Maximummarks

Weightage

Total Marks in FinalGrade

CIA

Lab manual & weekly assessment

1-7

50

70%

35

ESE

Viva       &       Practical Assessment

1-7

50

30 %

15

 

 

 

 

 

 

 

Total

 

 

 

50

BHM852A - BAKING TECHNIQUES AND DESSERT ARTISTRY - II (2021 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:50
Credits:1

Course Objectives/Course Description

 

CourseDescription:

Thepracticalcourseisdesignedforallfinalyearspecializationstudents,theprogramisofferedasanadvancedlearningtoolforunderstandingtheapplicationofvariousingredients,

manipulatingrecipes,andbakingscienceandattainscompetencyskillstodevelopbakingandconfectionery into the next phase of operations and execution. Students will be practiced tothe advanced concepts, skills, techniques and presentation of Patisserie and Boulangerieorganization,withanutmosthabitofhygienepractices.

Learning Outcome

CO1: Illustrate the concepts of advanced and new world contemporary Pastry Confectionery. Also find methods to execute baked goods with garnishing techniques and other creative ways to present them.

CO2: Analysing the science of ingredients, its importance, substitutes and its role in recipes to alter them in achieving contrasting flavour combinations meeting the current trends of the industry.

CO3: Discovering the process behind curating the finest restaurant style plated desserts with the latest trends and techniques for customer experience.

CO4: Creating the important classical seven French pastries with the process, ingredients, techniques and derivatives of each pastry.

CO5: Adapting the best practices to work efficiently and safe in the Pastry kitchen and following the right grooming etiquette to be followed according to the Industry standards.

Unit-1
Teaching Hours:4
Menu 1: Basic Confectionery
 

1.     Marshmallows

2.     Pate deFruit

3.     Nougat&Mendiants

4.     Fudge

5.     HoneyComb

Unit-2
Teaching Hours:4
Menu 2: Classic Desserts II
 

1.     Parissien Flan

2.     BasqueCheese Cake

3.     Verrines

4.     Gateau Basque

Unit-3
Teaching Hours:4
Menu 3: International Breads
 

1.     Batard

2.     Fougasse

3.     Challah

4.     RyeLoaf

5.     SchiacciataCon Luva

Unit-4
Teaching Hours:5
Menu 4: Restaurant Style Plated Desserts
 

1.     PlatingTechniques

2.     Assemblingdifferenttextures

3.     Portioncontrol

4.     Designing & Colourpalate

5.     BasicsofMolecularGastronomy

Unit-5
Teaching Hours:4
Menu 5: Christmas Baking- Basics
 

1.     Plum Cake

2.     DundeeCake

3.     GermanStollen

4.     Pannetonne

5.     FestiveCookies

Unit-6
Teaching Hours:4
Menu 6: Modern Plated Desserts
 

1.     Basic Structures

2.     Science&formulation of Basic Structure

3.     ModellingChocolate

4.     AestheticDesigning

Unit-7
Teaching Hours:5
Menu 7: Wedding Cake
 

 

1.     Scienceofassemblingthe weddingcake

2.     Equipment’s,toolsrequiredforassemblingWeddingcakes

3.     Basic Flowers-BasicDemo

4.     Rollingand assemblingFondant

5.     TierCakes-BasicDemo

Text Books And Reference Books:

Theoryof Bakery andPatisserie-Abook by Parvinder s.Bali

AdvancedBread& Pastry- Michael Suas

Essential Reading / Recommended Reading

Theory of Bakery and Patisserie - A book by Parvinder s.Bali

Advanced Bread & Pastry- Michael Suas

 

Evaluation Pattern

 

Component

Description

Units

Maximummarks

Weightage

Total Marks inFinalGrade

CIA

Labmanual&weeklyassessment

1-7

50

70%

35

ESE

Viva       &       PracticalAssessment

1-7

50

30 %

15

 

 

 

 

 

 

 

Total

 

 

 

50

 

 

BHM852B - ACCOMMODATION MANAGEMENT ADVANCED LEVEL - II (2021 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:50
Credits:1

Course Objectives/Course Description

 

Understanding hotel business, especially in the service sector is a crucial aspect of professional learning. To be able to relate and engage in this dynamic environment, the course aims to develop and deliver underpinning knowledge in the hotel domain in terms of trends, design and other management concepts to have a overall holistic view of the trade.

 

Course objectives:

        To interpret the changing market dynamics.

        To Understand and curate hotel business portfolio

        To analyse and interpret changing market dynamics.

 

        To Instil the importance of Hospitality to the hotel Guest and hotel Entrepreneur

Learning Outcome

CO1: Compare and analyze trends

CO2: Identify Business customization

CO3: Comment on ethical aspects of the hotel business

CO4: Manage the delivery of hospitality

CO5: Understand the difference between qualifiable and quantifiable analysis

Unit-1
Teaching Hours:4
Chartering the new Frontier: Digital Guest communication . Bridging Today's Technologies to Customer Service Needs and customer profiling.
 

Chartering the new Frontier: Digital Guest communication. 

Bridging Today's Technologies to Customer Service Needs and customer profiling.                                                                                                               

Unit-2
Teaching Hours:4
The power of data: the new corporate travel currency. Why Branding Has Become the Marketing Tool for Hospitality Module
 

The power of data: the new corporate travel currency. 

Why Branding Has Become the Marketing Tool for Hospitality Module                                                                                      

 

Unit-3
Teaching Hours:4
The Future of GDS Distribution. A Platform Approach to Feedback
 

The Future of GDS Distribution. 

A Platform Approach to Feedback                                                                            

 

Unit-4
Teaching Hours:4
Channel Optimization in Hospitality Creating a coveted Hotel Guest Experience
 

Channel Optimization in Hospitality 

Creating a coveted Hotel Guest Experience

Unit-5
Teaching Hours:4
Customer Service is the new Marketing: A Case study. The Rise of Virtual Reality and Artificial Intelligence in Travel
 

Customer Service is the new Marketing: A Case study. 

The Rise of Virtual Reality and Artificial Intelligence in Travel                                                              

 

Unit-6
Teaching Hours:4
Mergers and Acquisitions. Hospitality Industry- A Panoramic view Practices and Policies, The legal environment of lodging operations.
 

Mergers and Acquisitions.

Hospitality Industry- A Panoramic view Practices and Policies                                                           

 

Unit-7
Teaching Hours:6
Revision
 

Revision                                   

 

Text Books And Reference Books:

Micheal Kasavanna, R. B. (2012). Managing Front office Operations (8 ed.). Prentice Hall.

 

Raghubalan,G.,&Raghubalan, S.,(2011). Hotel Housekeeping Operations and Management. New Delhi:  Oxford University Press.

Essential Reading / Recommended Reading

Andrews, S. (2009). Hotel Front Office:A training manual. Tata Mcgraw-hill.

Bhatnagar, S. K. (2010). Hotel Front Office. Oxford publications.

Dix, C. (1998). Front Office Operations (4 ed.). Pearson education India.

Ismail, A. Front Office Operation Management (5 ed.). Thomson and Delmer.

JeromeJ.V, G. K. (2009). Check in Check Out- Managing Hotel Operations. Darling Kindersley India.

Micheal Kasavanna, R. B. (2012). Managing Front office Operations (8 ed.). Prentice Hall.

 

Casado, M. A., (2000). Housekeeping Management. New York: Wiley.

Evaluation Pattern

Component

 

Description

Units

Maximum marks 

Weightage

Total Marks in Final Grade

CIA

Lab manual  & weekly assessment

1-7

70

70%

35

ESE

Viva

1-7

30

30 %

15

 

 

 

 

 

 

 

Total

 

 

 

50

BHM881 - RESEARCH PROJECT (2021 Batch)

Total Teaching Hours for Semester:0
No of Lecture Hours/Week:0
Max Marks:100
Credits:4

Course Objectives/Course Description

 

CourseObjectives/CourseDescription

The dissertation will expect independent work by a student on any relevant topic connectedwiththespecializationchosenundertheguidanceoffacultymember.Dissertationcreditsarespread over 2 semesters. (7th and 8th). The goal is to put one’s theoretical knowledge andresearch proficiency to practical test by carrying out an independent, albeit guided, projectproducing an original piece of research and making significant contribution to solving aproblem and expanding theknowledge base in thespecificdiscipline.

Learning Outcome

CO1: Develop a thorough understanding of the basic theoretical ideas and logic of research.

CO2: Build up a thorough understanding of the issues involved in planning, designing, executing, evaluating and reporting research within the stipulated period.

Unit-1
Teaching Hours:9
Phase 1
 

TheEmpiricalPhase–Involvesthecollectionofdataandthepreparationofdataforanalysis.AS data preparation of data for analysis. A data collection plan needs to be developedspecifying,

               Whodatawillbecollected?

               Howthedata willbe collected?

               Who will collect the data?Methodsofdatacollectionprocedures.

Unit-2
Teaching Hours:9
Phase 2
 

TheAnalyticPhase-Quantitativedataistypicallyenteredintoastatisticalsoftwareprogramand qualitative data is often transcribed verbatim to facilitate data analysis. Numeroussoftwareprograms areavailabletofacilitatequalitativedataanalysis.Proceduresmustbeinplace to ensure the accuracy of this process. In the analytic phase of all research, patternsandrelationshipsinthedataareidentifiedandtheresearchquestionisansweredthroughthesynthesis of numerical and/or narrative data. Descriptive statistics are used to describe thesamplecharacteristics whichenhancethe interpretation of other analyses.

Unit-3
Teaching Hours:9
Phase 3
 

 

ImplicationsandRecommendations –Theresearcherhavetospecifytheimplicationsoftheresearch.

Unit-4
Teaching Hours:9
Phase 4
 
 

TheDisseminationPhaseThelastphaseoftheresearchprocessistoprepareresearchreportsin order to communicate findings to the appropriate audience. The peer-review process ofcompleted reports will ensure objectivity and increase likelihood of a valid and reliablereport.Tobemosteffective,adisseminationplanshouldbedevelopedpriortothecompletionofthestudy,identifyingthestrategiesfordisseminationandthetargeted audience. Research reports or presentations may be disseminated to other investigators,healthprofessionals,policymakers,orconsumers. A briefresearchreportcanalsobesubmittedtoprofessional organizationsorthe media.

Unit-5
Teaching Hours:9
Phase 5
 
 

Submissionofacomprehensiveresearchproject report/PresenttheResearchWork

Text Books And Reference Books:

Research papers and submission related to the topic chosen by the student. The research work will be collated by the student under the guidance and approval of the respective mentor. 

Essential Reading / Recommended Reading

Research papers and submission related to the topic chosen by the student. The research work will be collated by the student under the guidance and approval of the respective mentor. 

Evaluation Pattern

Viva voce and Project submission. 

Will be graded for Research Proposal and Final Research submission based on different rubrics.